 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: PR: Behavior Modification Specialist |
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| While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.This should be enough reason for recession-weary managers to take a closer look at public relations, America’s resident specialists in behavior modification.The reason public relations finds itself in the behavior business -- and of real use to those recession-jaded managers -- is because it’s firmly rooted in the principle that people act on their own perception of the facts. It strives to cr (read full article) |
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| Category :: PR Articles |
Author :: Judy Jernudd |
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| Article Title :: Preparing For Your Media Interview |
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| Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the following questions:What is the angle of the interview?Is the interview for Television, Radio, Print or the Internet?Will the reporter be interviewing anyone else for the same story?How much time will you have for the interview?W (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Public Relations Productivity |
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| Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.Only then would I agree that a strategic public relations mission has been accomplished, not simply completion of a tactical assignment.Now this presumes that our (read full article) |
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| Category :: PR Articles |
Author :: Diane T. Creston |
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| Article Title :: Why Public Relations Doesn't Just Happen |
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| Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm.Public relations is very different from advertising. One main differrence is that you can't buy media placement. The story is either newsworthy, or it's not. Paid placement is called advertising.Both marketing elements are important, but public relations can sometimes be a slow build. Results don't happen in a few week (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Time to Spruce Up Your Public Relations? |
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| Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.”Here’s how you can reap its benefits.Do you REALLY know what your most important outside audiences think about your organization? Are you actually aware of which external audience has the most serious im (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: A Well-Oiled Strategy Machine |
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| Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.All of which makes it much more likely that you will achieve your operating objectives.So, could this be the time to put a new public relations program in motion that will provide you with results like these?Make sales prospects aware of your product and service values and convert many of them to customers.Reinforce those same pro (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR Failure Defined |
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| I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it!No plan, no results!Why not deal this way with those external target audiences whose (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR Is Just Smart Business |
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| The name of the game is doing our part to achieve manage- ment’s objectives. And public relations best practice – properly applied – does just that.How? The driving force is public relations’ fundamental premise which promises to harness your most important external audiences in a way that actually helps reach those very same business objectives.Just look at that premise: “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action those people whose behaviors affect the organization, the pub (read full article) |
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| Category :: PR Articles |
Author :: Colin Ong TS |
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| Article Title :: Trade Show Tactics Revealed |
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| Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company’s new and “hot” product to a large audience. Top management may plan to use the trade show to increase profitability and market share.Here are some tips:The purpose of participation:Before deciding whether you company should be part of this trade show, there must be a meeting of top management about the demographics of their target audience and the overall impact of the trade sho (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: How Sweet It Is! |
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| The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they believed about the organization is simply not true.While that happy result can be yours, including the inevitable improvements in behavior, it doesn’t just happen. And especially before somebody in the organization even recognizes the importance of doing something about what those key audiences think about you.When that epiphany does occur, it’s (read full article) |
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