 Category :: PR Articles |
Author :: Carolyn Moncel  |
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| Article Title :: Underestimating the Power of In-House PR |
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| Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media coverage. But I also believe that a really media savvy small-business owner, or a two-person marketing team can do a fantastic job in promoting an organization. Here's how I know it can work.A few years ago during the dot.com boom, I worked for a small online pu (read full article) |
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| Category :: PR Articles |
Author :: Bonnie Jo Davis |
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| Article Title :: Do-It-Yourself Public Relations |
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| "Advertising is what you pay for. Publicity is what you pray for."What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck.Stretch your budget by developing a low cost public relations campaign that you can handle in house. Publicity is a much more powerful tool than advertising and a successful campaign lends credibility to you and your company.Use the following tips to take advantage of the many opportunities (read full article) |
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| Category :: PR Articles |
Author :: Maria Boomhower |
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| Article Title :: Credibility Lost or Gained, Are you Prepared? |
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| If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions?
Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality coverage?Quite often, what you don't know can hurt you.Most people have no idea on how to prepare for questions. It is important when you run a business to know what to do in a crisis and how to handle yourself and your staff.
As well, preparing yourself for working with the media can bring you rewarding coverage, instant credibility and increase sales and profits. (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: Get Real, Please! |
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| Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit or association.And also when it could be delivering external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.And, finally, when you could be persuading those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsi (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Sound Like Your Situation? |
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| What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.Big pain on the way!Unattended, key public perceptions can morph into painful behaviors that hurt the organization.Just plain shouldn’t happen.In military-speak, all it takes is some ongoing “intel.”First, insist that that potentially productive public relations team get busy by prioritizing your most important audiences. They can’t work on everything at once. So for starters, they can identify that really key target (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: The Truth About Public Relations |
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| The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.You’ll get both using this strategic approach to public relations which means your chances of achieving your organizational objectives are enhanced.It all starts with the fundamental premise of public relations shown just below.“People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading (read full article) |
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| Category :: PR Articles |
Author :: David Leonhardt |
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| Article Title :: Make Front Page News By NOT Inviting The Media |
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| Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment. And we were pleased as punch!Not a single newspaper knew about the event. And we received front page coverage in every one!You can make front page news by keeping the media away. But how did we do it? Here is the media relations plan we used:BACKGROUND: A few years ago, I was working for a politician. In fact, he was a Canadian Member of Parliament (MP). That was about the time that Canada Post decided not to deliver mail to homes in new developments. Instead, new homeowners had to pick up their mail at community "superbox (read full article) |
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| Category :: PR Articles |
Author :: Bill Stoller |
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| Article Title :: How to Tap in to the Holiday Publicity Bonanza |
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| If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:1. Phone interviews with local store owners- and -2. Press materials that have been sent by publicity seekers.Let’s deal with Point 1. Here’s a cool trick: In early November, write a letter to stores and major websites that carry your product. Remind them that they may be hearing from journalists soon about hot gift ideas, and (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Imagine PR Like This Helping You |
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| As the kids say, how cool is this?You're a business, non-profit or association manager
and, finally, you decide to do something positive about
the behaviors of those important outside audiences of
yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very
external stakeholder behaviors that will help achieve
your managerial objectives. Best part is, you'll actually
pull it off when you persuade those key outside folks
to your way of thinking, then move them to take
actions that help your department, division or
subsidiary reach its goal.What it comes down to is this. Your public relations
effort must involve more than (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: Your 500 Pound Gorilla |
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| What else, for goodness sake, could you as a business,
non-profit or association manager, call a heavy-duty
helper who does something REALLY positive about the
behaviors of those outside audiences of yours that most
affect your organization?And that uses the fundamental premise of public relations
to deliver the kind of external stakeholder behavior
change that leads directly to achieving your managerial
objectives?And does it all by persuading those important outside folks
to your way of thinking, moving them to take actions that
help your department, division or subsidiary succeed?Man, that's one heavy workload for a very large monkey!And here's the (read full article) |
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