 Category :: PR Articles |
Author :: Robert A. Kelly  |
| |
| Article Title :: Do You Have an Exclusive Market Segment? |
| |
| You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.In your own best interests, here's what you'd better be
doing about them.Accept the fact that the right PR actually CAN alter
individual perception that leads to the kinds of changed
behaviors that can help you succeed.That confidence will position you to do something positive
about those behaviors. Specifically, to create actual
behavior change among your key outside audiences which
leads directly to achieving your managerial objectives.But is there a roadmap available that will get (read full article) |
| |
 |  |
| |
| Category :: PR Articles |
Author :: Carolyn Moncel |
| |
| Article Title :: Life After Press Release Distribution? |
| |
| A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: "Now that I've distributed my press release, what do I do next?The answer to that question is a simple one: You follow up with the media. Following up with reporters by phone or e-mail -- where appropriate, can be more important than sending the release itself. Why? Because maybe the reporter didn't receive the fax sent, hasn (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Robert A. Kelly |
| |
| Article Title :: Why Not Juice-Up Your PR? |
| |
| Say, from tactics like special events, brochures and press
releases to a public relations effort more in keeping with
the challenges you face as a business, non-profit or
association manager?I speak of public relations that alters individual perception
and leads to changed behaviors among those key outside
audiences of yours.Public relations that does something positive about the
behaviors of those key external "publics" that MOST
affect your operation. Then helps persuade those important
outside audiences to your way of thinking, helping move
them to take actions that allow your department, division
or subsidiary to succeed.Fact is, this approach CAN juice (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Robert A. Kelly |
| |
| Article Title :: How PR Makes a Manager's Life Easier |
| |
| Things are pleasant for many business, non-profit or
association managers when their public relations people
deliver newspaper and talk show mentions, informative
brochures and videos, and special events that attract a lot
of people.But things could be much more pleasant for those managers
if their PR teams were to deliver the kind of behavior change
among their key outside audiences that leads directly to
achieving their managerial objectives. And, by so doing,
persuade their most important outside audiences to their
way of thinking, moving those folks to take actions that
help the managers' department, division or subsidiary succeed.Put another way, the question (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Robert A. Kelly |
| |
| Article Title :: What You Don't Know About PR Can Hurt You |
| |
| And hurt bad if you are a business, non-profit or association
manager. Especially when you rely too heavily on tactics
like special events, brochures and press releases to get your
money's worth.Instead, pursue public relations that does nothing less than
alter individual perception and lead to changed behaviors
among those key outside audiences of yours.In other words, the best approach does something positive
about the behaviors of those key external audiences
that MOST affect your operation.That approach persuades your important external folks to
your way of thinking, and moves them to take actions that
allow your department, division or subsidiary to succeed (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Carolyn Moncel |
| |
| Article Title :: It's the Little Details that Can Make or Break a News Story |
| |
| Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.One day a new client approached me about getting media coverage for her company. She had tried writing and submitting press releases on her own but with little luck and decided that it was time to contact a media relations company. We made an appointmen (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Robert A. Kelly |
| |
| Article Title :: Why Good PR Warrants Your Attention |
| |
| Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect your operation. In particular when you persuade those key outside folks to your way of thinking, then help move them to take actions that allow your department, division or subsidiary to succeed.I believe the key to good PR is this reality. People act on their own perception of the facts before them, which leads to predictable beh (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Todd Brabender |
| |
| Article Title :: Generating Publicity For Your Business: Knowing Your "Media Market" Is Critical |
| |
| When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.One of my favorite thin (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Robert A. Kelly |
| |
| Article Title :: PR: Am I Getting a Good Deal? |
| |
| You are getting a good deal when you accept the fact that
the right PR really CAN alter individual perception and
lead to the changed behaviors you need.Especially when you recognize that people really
DO act upon their perceptions of the facts they hear
about your operations, and about you as a manager.
Meaning you have little choice but to deal promptly and
effectively with those perceptions by reaching and
moving those key external audiences of yours to
actions you desire.Thus, you are certainly getting a good deal when your
business, non-profit or association PR investment creates
behavior change among those important outside
audiences that leads directly to a (read full article) |
| |
| |
| |
| Category :: PR Articles |
Author :: Robert A. Kelly |
| |
| Article Title :: Add Some Firepower to your PR |
| |
| Sure, as tactics usually presented to business, non-profit
and association managers, special events, brochures and
news releases are fine.But they're not the high-octane PR firepower you need to
deliver growth results like new proposals for strategic
alliances and joint ventures; accelerating prospect contacts;
rising membership applications; customers making repeat
purchases; rebounds in showroom visits, or capital givers
and specifying sources looking your way.As you add such firepower, you should see stronger
relationships with educational, labor, financial and healthcare
interests; new community service and sponsorship
opportunities; improved relations with gov (read full article) |
| |
| |
| |
| |
| Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 [26] 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 Next |
Article Categories
