 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: A Winning Game Plan |
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| You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is public relations.Here's why. People act on their perception of the facts about
you; those perceptions lead to certain, predictable behaviors;
and, best of all, something can be done about both that will
lead to achieving your objectives.First, public relations creates, changes or reinforces public
opinion -- you know, all those perceptions we just talked
about.Then it reaches, persuades and moves-to-actions-you-desire
those very people whose behaviors affect your busines (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: What's Important About PR? |
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| Quite a bit, actually. Public relations helps business, non-
profit and association managers achieve their managerial
objectives with results like these. New proposals for strategic
alliances and joint ventures; rebounds in showroom visits;
customers making repeat purchases; stronger relationships
with educational, labor, financial and healthcare interests;
enhanced activist group relations; new membership
applications; capital givers and specifying sources looking
their way, as well as improved relations with government
agencies and legislative bodies; both new thoughtleader
and special event contacts; and expanded feedback
channels.Here are some of the public relations (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: What I Do |
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| I believe this about public relations.People act on their own perception of the facts before them,
which leads to predictable behaviors about which something
can be done. So, when we create, change or reinforce that
opinion by reaching, persuading and moving-to-desired-action
those people whose behaviors affect the organization, the public
relations mission is accomplished.That fundamental premise grew out of many years in the public
relations business. A time when I became increasingly appalled
at what many general management people believe about public
relations, if anything, and how the discipline does or does not fit
into their organization's strategic plan. (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: What People Believe Can Bring You Success |
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| Just think about it.If I come to believe that you really didn't dump those chemicals
in the river, I'll probably stop picketing your business.Or, if I now believe you actually care about me as an employee,
I may stay with the company.And if I become convinced that you provide quality service at a
fair price, I'll probably do business with you.All of which means that what I think about you - what perceptions
of you I hold in my mind - can change my behavior in a way that
you prefer, or hate.So, since my behavior is affected by my perception of the facts,
it suggests that those perceptions might even be created from
scratch, or changed, or existing be (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: When Tactics Are Not Enough |
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| Your public relations people are busy. The buzz is all
about hits on a radio show or mentions in a newspaper
column. Or, which to do first, the trade show exhibit or
the video clip. All useful tactics, but hardly the detailed
planning needed to REALLY do something about the
behaviors of those outside audiences that impact you
the most.Without that planning, those changes in target audience
behaviors you'll almost certainly need to achieve your
objectives is unlikely to come about. And that just
shouldn't happen.Here's a simple plan that can get everyone working
towards the same external audience behaviors, and put
the public relations effort back on track. People (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Does the PR Blueprint Work? |
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| Managers, please take a minute and read two sentences:
People act on their own perception of the facts before
them, which leads to predictable behaviors about which
something can be done. When we create, change or
reinforce that opinion by reaching, persuading and
moving-to-desired-action the very people whose
behaviors affect the organization the most, the public
relations mission is accomplished.Properly executed, this comprehensive blueprint will
help you persuade your key external stakeholders to your
way of thinking, then move them to take actions that lead
to your unit's success.And, as you move the emphasis of the public relations
crew assigned to your opera (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Public Relations: Power Tool for the 21st Century |
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| I address this article to businesses, associations, non-profits and
public entity managers seeking a direct connection between
the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree on
one point: I believe that deep down - and I mean DEEP down -
most chief executives understand that doing something about the
behaviors of their most significant external audiences can rank in
importance right up there with increased sales and earnings.
Whether they do anything about it or not is another question.
But I believe many sense - as do legislators who know they
cannot govern (read full article) |
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| Category :: PR Articles |
Author :: John Jantsch |
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| Article Title :: How To Write A Killer Press Release |
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| One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can't seem to make it work for them.If you understand that the purpose of a press release is to grab attention then you might also begin to realize that there is a bit of an art to writing an effective one.This art actually begins with proper format. It probably shouldn't matter how you format a good story but editor after (read full article) |
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| Category :: PR Articles |
Author :: Jennifer Gibbs |
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| Article Title :: Post Your Press Release Online – For Free!! |
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| Are you launching a new product or website? Announcing a new book, movie or seminar? Then you’ve probably created a press release – sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one. Perhaps the most important aspect of a press release is the distribution. The purpose of a press release is to gather media attention. Online there are many places to post your press release. However, if you’re on a low project budget, the cost can be prohibitive – ranging from the hundreds to even thousands of dollars.Below, I’ve gathered several sites, forums and lists that will allo (read full article) |
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| Category :: PR Articles |
Author :: Paula Gardner |
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| Article Title :: The Ten P's of PR |
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| Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results.1. Pin-pointThe first thing you have to do in a campaign is to pin-point your market. There's no point pulling out all the stops to get into the Financial Times when your customers are actually more likely to read The Sun. In fact failing to pin-point your market and consequently the publications it reads can actually make every single action you put into your PR after that point absolutely worthless. It may seem boring to spend time on market research, especially if you're keen to get going, but it (read full article) |
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