 Category :: PR Articles |
Author :: Lance Winslow  |
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| Article Title :: Driving Near School Buses in Company Vehicles |
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| School BusesWhen approaching a school bus: Slow down;
If the amber lights are flashing, the bus is about to stop;
If the red lights are flashing, the bus is stopped;
In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm.Do not upset school bus drivers. Many are not paid very well and certainly don’t deserve the aggravation. There are many type of transportation companies and agencies which drive buses and all have slightly different policies, so expect just about anything, they are human and can make mistakes too. Here are some of the School Bus Companies and Agencies out there:Private schools; Public sc (read full article) |
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| Category :: PR Articles |
Author :: Emma okafor |
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| Article Title :: Press Release, An Alternative For Paid Advertisement. Step 1 |
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| What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Then imagine having your products/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for FREE!!! Pal, that's going to skyrocket your profit target. That's what press release can do for you. It's not going to cost you anything to do this, not a dime.Don't get excited yet because survey shows that 95% of all press release are reject (read full article) |
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| Category :: PR Articles |
Author :: David Leonhardt |
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| Article Title :: Time Your News Release For Maximum Publicity |
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| "Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back."Yesterday isn't soon enough!"Cindy clicked on her screen. "You have mail." She looked at the messages. "Three news releases," she murmured. "I don't have time for this now." [delete] [delete] [delete]Stop! Was that your news release Cindy just deleted? Too bad you sent it to her at the wrong time. You may have heard that "timing is everything" and that is even more true in a newsroom. But how do you know when is the best time to send a news release?Media relations is an art more than a science, so there is no single rule. I (read full article) |
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| Category :: PR Articles |
Author :: Emma Okafor |
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| Article Title :: Best Approach For Free Advertisement |
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| Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That’s going to skyrocket your profit target only if you know how to use the best method of getting free publicity.The million-dollar question now is, what’s the best method for a free publicity? It is the PRESS or NEWS RELEASE. The knowledge about how it works is the key to your success. This knowledge depends entirely on how you understand the psychology of the editors and new directors that publish or air your press release. This article will show y (read full article) |
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| Category :: PR Articles |
Author :: David Leonhardt |
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| Article Title :: Can Media Coverage Build An Online Business? You Bet It Can! |
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| As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow:Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, online or offline, can benefit from positive media exposure. (read full article) |
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| Category :: PR Articles |
Author :: Barry Forward |
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| Article Title :: Leveraging Your Reputation - Making PR Work for You |
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| We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into the PR game will cost them thousands NOT hundreds of dollars. If you take the traditional approach to public relations, you may be right PR Agencies are known for high hourly rates and retainer payment plans.But the INTERNET has changed all that, empowering business owners with a host of too (read full article) |
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| Category :: PR Articles |
Author :: Joanne Mallon |
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| Article Title :: What not to wear when doing a TV Interview |
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| • Don’t wear all black. You’ll look as though you’re disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will normally be fine as a filmed interview will generally concentrate on your top half, but do go for a colour on top if you can.• Don’t wear all white. It makes TV lights bounce back and you’ll look as though you just descended from the heavens on a cloud.• Don’t wear anything with a very small pattern such as pin-stripes, tweed or polka dots. Again, it has a strange effect on TV (read full article) |
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| Category :: PR Articles |
Author :: Alan Fairweather |
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| Article Title :: Business - How to Build it Using the Media |
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| Have you ever noticed that when someone is interviewed on
radio, television or in the newspapers about a particular
subject, it tends to be the same people? You may even be
saying - "Why don't they ever ask me?"Well the reason is - they don't know about you. If they did
know that you were an expert on a particular subject, then
there's a good chance you'll be asked from time to time.
There are various ways to make yourself known to the media.
One way is to write a News Release. Send the media a news
release when you want to announce:A new product or service -A new marketing campaign -A new address -New staff or someone being promoted -Any other n (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How Public Relations Changes Minds |
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| Public relations changes minds in the process of delivering
what business, non-profit and association managers need
more than almost anything else – the kind of key stakeholder
behavior change that leads directly to achieving their
managerial objectives.It happens when the right kind of public relations alters
individual perception, thus doing something positive about
the behaviors of those outside folks that MOST affect a
manager’s organization.Minds end up changed when managers follow a blueprint
something like this: people act on their own perception of
the facts before them, which leads to predictable behaviors
about which something can be done. When we create, (read full article) |
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| Category :: PR Articles |
Author :: Lisa Maliga |
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| Article Title :: Promote Your Products With A Press Release |
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| Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don’t need to be a writer, but you need to clarify exactly what it is you are selling.All press releases embody the theory that you have something to say and it always begins with the words: FOR IMMEDIATE RELEASE, followed by today’s date. This indicates that it’s publishable and it could just be printed or available online in a few hours.Include the name of your city or town, and state or country to let people know where you are.Next, you must tell people WHO you are, by including your CONTACT INFORMA (read full article) |
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