 Category :: PR Articles |
Author :: Marisa D'Vari  |
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| Article Title :: The Right Hook |
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| Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people often tell prospects that the print and broadcast media will interview you simply because you are an expert in your field. Actually, the cold truth is that you have to earn the media’s interest by providing them with the kind of news hook that shows:* You understand what their audience values.* You have tied what you want to promote into what’s (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR's Big Bang Theory |
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| Lots of theories out there about public relations.Everything from “publicity’s the thing!,” “the care and
feeding of reputations and “sales support is primary” to
“gain and hold public acceptance,” and “issue management’s
the thing.” among many, many others.But for business, non-profit and association managers, the
big, bang theory of public relations trumps them all when
it alters individual perception leading to changed behaviors
among their key outside audiences, thus helping them
achieve their managerial objectives.As a manager, you can do exactly the same by doing
something positive about the behaviors of those important
external audi (read full article) |
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| Category :: PR Articles |
Author :: Shannon Cherry |
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| Article Title :: Turn Your Business’ New Year Resolutions in PR Revolutions |
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| As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions.“Most new businesses fail within three years – and it’s often due to the fact that many business owners think that simply hanging up an OPEN sign and placing an ad in the yellow pages will attract customers,” says Cherry, president of Cherry Communications (http://www.cherrycommunications.com), a public relations and marketing firm which helps small businesses, consultants and (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Does Your Small Business Have a Grooming Policy? |
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| They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the “Borg” there are a few things you need to think about in your small business. You need a grooming policy; one, which allows for individualism to a point but conveys confidence to the consumer.Obviously if you run certain types of businesses such as; a head shop, tattoo parlor, a funky novelties retail store, new age spirituality store, adult book store, alternative music shop or cyber café; then grooming policy is not as critical. (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Company Dress Codes for Small Business; Shorts and Pants |
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| Most small businesses have logo’ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn’t say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.Many consultants recommend for companies, which work outside that all crew members wear Levi’s or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; “You m (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Relations: What To Do When You're Misquoted |
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| When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to who would fill them in on the latest rumblings at ABC?That’s when my phone rang. A reporter from PR Week, a prestigious public relations magazine, was ready to interview me. As a former ABC News production coordinator, they thought I might have something to say.Since the reporter and I had corresponded over e-mail prior to her call, I knew the call would be coming. I took (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Training: When Reporters Bully You |
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| UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let’s call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.Susan was interviewed a few months ago by Dateline NBC Correspondent Lea Thompson about a topic that could make her organization look bad. She knew she’d have to answer tough questions.Nervous about saying something embarrassing about her organization, Susan carefully prepared for the interview. She developed her main messages, thought about the worst questions she could possibly face and practiced her responses.When the inte (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Knowing the Community |
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| You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town. You will find sample letters in your Microsoft Word and Excel programs to make your job of creating these databases quite easy. You’ll also find a list of service clubs at your local chamber of commerce and you can build your database from there. You will also find information in the newspaper under; what is happening events wi (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Community Based Marketing Strategies |
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| As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on our route. If you volunteer to deliver flyers to all your customers for an upcoming club event, you can develop incredible rapport with these groups. The word of mouth referrals will be great. Consider the fact that these service clubs contain the grass roots movers and shakers of the town. You can put up flyers for events on your counters or post a flyer in the window, this does tremendous advertisin (read full article) |
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| Category :: PR Articles |
Author :: Robin Henry |
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| Article Title :: What? You Haven't Got a Capability Statement? |
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| What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.Capability statements are usually produced as brochures or booklets and are now increasingly appearing in online formats eg, HTML, PDF and self-executable ebooks. (The Entrepreneur Magazine section of "The Weekend Australian" of 25 Feb 2005 ran an article advising that legal and other professional firms are now using electronic media for their capability information). Include your logo, corporate colours and graphics so that your market develops corporate (read full article) |
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