 Category :: PR Articles |
Author :: Bill Stoller  |
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| Article Title :: Smashing the Myth of the Press Release |
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| A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels. He
gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret of becoming a famous
musician.Wait, you say, the demo tape was just a tool, just his way of
conveying his talent. It's his ability as a musician that got
him the contract and made him famous.You're right, of course. He could have become just as famous if
a record executive saw him in person, or heard about him from a
friend, or as a result of a variety of other events.Which brings (read full article) |
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| Category :: PR Articles |
Author :: DeAnna Spencer |
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| Article Title :: How To Get Zero Cost Publicity For Your Business Part 1 |
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| Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free
publicity.You don’t have to climb a flagpole or hire a dancing bear to get attention.
In fact, with just a telephone, flyers, and some follow up letters, you can be making much more money than you are now.What product or what business are you involved with that needs more customers? You might have a neighborhood store or you may have
invented something that is difficult to market. Maybe you’ve (read full article) |
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| Category :: PR Articles |
Author :: DeAnna Spencer |
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| Article Title :: How To Get Zero Cost Publicity For Your Business Part 2 |
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| This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.Signature files are great ways to get free publicity for your business. It’s just a short blurb at the end of your email. It’s not considered spam. Of course, you shouldn’t just send blank emails to people, just so they’ll see your signature file. That might be considered spam to some people.Joint ventures are also great ways to get free publicity for your business.
Joint ventures are fairly easy to set up. Just find someone who is not in direc (read full article) |
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| Category :: PR Articles |
Author :: Peter Prestipino |
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| Article Title :: A Guide to Optimizing Public Relations Content |
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| This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.So how do you help generate visits to your website? By optimizing website co (read full article) |
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| Category :: PR Articles |
Author :: Danielle Hollister |
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| Article Title :: Seven Tips To Get Your Press Release Noticed |
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| If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.The cost of hiring a marketing professional is usually worth your money as what you're ultimately purchasing is results. In theory if they don't deliver, you don't pay.However, there are no guarantees. It is probably easier, less time consuming and less stressful, to pay a professional to perform this w (read full article) |
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| Category :: PR Articles |
Author :: Jill Lublin |
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| Article Title :: Building The Best Network |
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| If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your weaknesses and allows you to d build on your teammates’ accomplishments. When you have a great team, people assume that you are great and will stand in line to get to know you, do business with you, and help you. They will also be delighted to pay your price.Okay, so you understand the value of a strong network. Now, how do you get started in building a great network?Well, unless you’ve been living in total seclusion, you already (read full article) |
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| Category :: PR Articles |
Author :: Joan Stewart |
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| Article Title :: The 7 Deadly Sins of Press Releases |
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| A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins:1. Providing insufficient or wrong information on your press releases, particularly telephone numbers. Releases must be complete, accurate and specific. (Note: A news release is the same as a press release.)2. Writing too long. They should be no longer than a page.3. Sending it too late. Mail or fax it to local media at least two weeks before an event, pr (read full article) |
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| Category :: PR Articles |
Author :: Joan Stewart |
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| Article Title :: 16 Publicity tips for Restaurants |
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| With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.1. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It’s a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead. (read full article) |
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| Category :: PR Articles |
Author :: Joan Stewart |
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| Article Title :: 13 Publicity Ideas for Retailers |
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| If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed.1. Tie your story ideas to the holidays. Here are some examples: Gourmet gift baskets that make the best Christmas gifts. Bookstores that are doing special programs that tie into Mother’s Day. Health food stores that can explain how to create a vegetarian meal for Thanksgiving.2. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial c (read full article) |
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| Category :: PR Articles |
Author :: Joan Stewart |
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| Article Title :: Don't Pay for Radio Interviews |
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| It used to be that all you had to do was pitch a great idea with a clever hook, and you’d be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a few hundred dollars—-sometimes more—-for the “privilege” of being on their show. Some guests, desperate for exposure for a new book or project, willingly pay the money. Then they’re disappointed when they get little feedback from listeners, or the show leads to no product sales.There’s nothing wrong with the concept of paying money for air time. But there’s a name for it. It’s called advertising. Joe Sabah, author of (read full article) |
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