 Category :: PR Articles |
Author :: Amber McNaught  |
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| Article Title :: PR Power: How to Write a Killer Press Release |
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| I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. As a press officer, I was the one writing the press releases and trying desperately to get them published.Quite apart from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under "bin". Here's how to make sure your press release (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: VIP Database; Does Your Company Have One? |
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| The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, “what is that; who would I put in it?” It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.R. directors and presidents of large companies, etc. And anyone who's anyone in your market or trading area should be put into your VIP database for easy reference. We recommend using a Microsoft Excel Spreadsheet as a format.To insure accurate information you will need to call the presidents of all clubs and introduce ourselves. By clubs we mean the Rota (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Getting to Know Your Local City Council Members |
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| The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business and thank them for some endeavor they feel strongly about in the city. If they are too busy to talk with, then make friends with everyone who talks to them and make sure they get a business card too.If you make friends with all their neighbors and they see you, you will obviously make an impression. A perception - politicians are always dealing with perceptions. So turn the tables a little. Other ways to meet city coun (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Competition in the News Creates Spin |
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| In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. “THE SCOOP” and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles. How would I know this? Well I have my sources and I will not tell you!!! Just kidding, thought you might want to hear that excuse one more time.http://www.carwashguys.com/innews.htmlPlaces where you would think that they are very impartial, will spin a story to fit their topic. For a company PR department they (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Press Release Preparation |
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| Small Business Owners should send press releases out at least once a month to local newspapers, cable TV, local magazines and radio stations. You will be surprised how often they get published or air time. After doing this a while you can figure out what types of news get the best results. Some typical and simple press releases can be new employee hirees, new accounts with large local corporations or non-profit endeavors you are assisting with.All press releases should be typed double-spaced with two clicks between each word. This makes it easy to read and retype. This saves aggravation for the person retyping it into their word processor. You should use Arial font because it is (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Franchise Work Vehicles Should Have a Flag on Them |
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| If you own a franchise and have company vehicles, be sure you have a flag on it. First let’s discuss the American flag. Franchising is the epitome of the free enterprise system. It’s what makes America great. The entire United States government is a franchise system. The federal government grants powers to states to govern exclusive territories. They have the power to tax. They give royalties to the federal government in the form of tax revenue. Each state consists of counties. Again, counties are assigned geographical territories and have certain rights and powers. Each county has cities with charters and taxing authority (limited). Think of it this way: Franchisor = Federa (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Auto Detailing Public Relations; United Way Withholding |
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| As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United Way depends on employees of large companies to donate 1% or 1.5% of their income through payroll withholding.Many employees obviously might be reluctant to do this. So along with representatives from the United Way, you take your mobile washing rigs to the corporations and let the company managers wash the cars of the employees that agree to withhold money from their paychecks so as to make a contribution to the Un (read full article) |
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| Category :: PR Articles |
Author :: Jeff Crilley |
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| Article Title :: TV Reporter Shares the Secrets to Getting Covered on the News |
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| Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.So, here are five steps to increase your chances of getting covered that even some PR pros don't know:1) BE UNUSUALThe old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.PR whiz Carolyn Alvey knew this when she was trying to raise mone (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Why PR Can be Effective Medicine |
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| When properly applied by business, non-profit and
association managers, public relations “medicine”
does something positive about the behaviors of those
important external audiences of theirs that MOST
affect their operations.It’s easy-to-swallow “medicine” when it leads managers
to persuade those key outside folks to their way of
thinking, then move them to take actions that allow the
manager’s department, division or subsidiary to succeed.In other words, effective public relations “medicine” is
applied when PR alters individual perception leading to
changed behaviors among a manager’s target “publics,”
thus helping achieve his or her managerial ob (read full article) |
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| Category :: PR Articles |
Author :: Lonny Kocina |
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| Article Title :: The Media's Muscle: Make it Work for You |
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| The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.No promotional tool is more underused than product news coverage. I know because my company, Media Relations, Inc. has been arranging product news stories for 18 years. We are forced to be an aggressive sales organization because of the limited demand for what we sell.But, the more we educate people about the power of publicity, the more companies see the light and understand its value. Product news coverage is sales-rich content that meets peopl (read full article) |
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