 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: You've Done PR the Hard Way Long Enough |
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| As a business, non-profit or association manager, let the
tacticians handle the special events, brochures and press
releases from now on.You have better things to do.Like demanding the real results you’re entitled to, and for
which you’ve paid good money! Results, that is, that will
come about when you do something positive about the
behaviors of those important external audiences of yours
that most affect your operation. In particular, when
you persuade those key outside folks to your way of
thinking, then help move them to take actions that allow
your department, division or subsidiary to succeed.In other words, good public relations can alter individua (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: What Some Pros Know About PR |
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| They know they had better do something positive about
those outside audiences that MOST affect their
organizations. Especially business, non-profit or association
managers, who also know they must persuade those key
external “publics” to the manager’s way of thinking, then
move those people to actions that allow that manager’s
department, division or subsidiary to succeed.It all works because public relations applies its underlying
premise to deliver external stakeholder behavior change,
the kind that leads directly to achieving those managerial
objectives.That’s why the pros let the tacticians handle the special
events, brochures and press releases. The (read full article) |
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| Category :: PR Articles |
Author :: Shannon Cherry |
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| Article Title :: Top Ten Tips For Great Sound Bites |
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| If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter. It's exciting, but scary. What do you do? How do you prepare?First, be prepared when the telephone rings. If you sent out a release recently, have it at your fingertips.Get some information yourself before you answer any questions: Ask the reporter:* his or her name?
* the name of the news outlet?
* his or her phone number?
* what exactly is the story they are working on?
* are they coming on-site to do (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Austin’s Annual Charity Event with KVET |
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| In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in. One event in particular was a standout; the Austin’s Annual Charity Event with KVET.Part of my mission statement in my company was always to give back to the communities we serve and to be a community based company. I urge all business entrepreneurs to think like this. We are always interested in ways we can help the communities that our team serves. It is for that reason I joined 10's of thousands of others i (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: For Financial Planners, Marketing and Publicity Is About You |
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| For financial planners, getting publicity, in the end, isn’t about having contacts in the media.Or about writing a great press release.In the end, it’s about one thing: it’s about you.You, and the knowledge and expertise you share every day with your clients.The same knowledge that helps you recommend the right stocks, mutual funds, or municipal bonds.The same expertise that your clients seek out when they want to plan a savings account for their child's education, formulate a retirement plan, or protect the value of their estate.If you have any of that knowledge stuff (and you wouldn’t still be in business if you didn’t), you can get pu (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: How Marketing-Minded Financial Planners Get Publicity |
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| You’ve probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it’s a fact of modern life. And in at least one very important way, it’s good news.This is how:Living in a media-driven world is very good for professional practices, like financial planners. For anyone, in fact, who makes a living or runs an organization that is based on using their know-how or getting a message across.Because if you fit any of these categories – and most people do, even many who work with their hands – you can get media coverage. Favorable, positive media publicity. (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Publicity and Marketing Magic For Financial Planners: The Four 'More's |
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| Publicity will take your financial planning practice, your business, and your life to the next level. It’s going to bring you:
more recognition
more credibility
more value to the marketplace
more business
It’s obvious that getting more publicity – exposure in the media – will yield you more marketplace recognition. But how do the other three “mores” work?By magic mostly, I have concluded. You see, there’s something powerful, magical, and perhaps even a little irrational about this – but I have found it consistently to be true:Something special happens when you are featured or quoted in the media. Not only do (read full article) |
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| Category :: PR Articles |
Author :: Cathy Goodwin |
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| Article Title :: What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners |
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| New business owners often miss out on publicity opportunities because
they think it's a nuisance to talk to reporters. In fact, publicity can be far
more valuable than advertising. Media exposure can give your business
profile a huge boost. You'll attract clients, customers and recruiters.
More important, you gain credibility as an "expert" when you can post a
copy of a published article on your website, office wall, or portfolio.Getting attention can be challenging, so when you get a call, be ready!
I've been interviewed many times and also conduct interviews as a
freelance writer. Here's what I've learned.1. Answer invitations promptly. Typically journalists email o (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Do You See PR's Real Value? |
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| As a business, non-profit or association manager, do you
see the value in doing something positive about the
behaviors of those important external audiences of yours
that most affect your operation?Do you see the value in persuading those key outside
folks to your way of thinking?Do you see the value in moving them to take actions that
allow your department, division or subsidiary to succeed?Then you must see the value in good public relations that
alters individual perception leading to changed behaviors
among those key outside people. And further, that helps
managers like you achieve your managerial objectives.If you see those values, you also see PR (read full article) |
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| Category :: PR Articles |
Author :: Dennis Bacchetta |
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| Article Title :: Permanent Press: Using Press Releases to Keep Your Company in the News |
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| When is your best advertisement not an advertisement? When it’s a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.Why is it vital to put yourself in the news?Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and choose only the most relevant to report.Many of us attribute a higher level of credibility to a news report than we do to a commercial claim. We (read full article) |
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