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 Category :: PR Articles |
Author :: Brad Phillips  |
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| Article Title :: Media Relations: Should You Pay For News Coverage? |
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| Dear New York Times:I’d like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you.Imagine how such a letter would be greeted in the New York Times newsroom. The recipient would likely laugh out loud and might even post it on the bulletin board so other reporters could walk by and enjoy a good chuckle.The letter wrongly assumed that the New York Times would accept “pay for play,” or would run a news story as long as a payment accompanied the request. It’s preposterous, of course, and U.S. news organizations just don’t work that way.Or do they? (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Training: How To Speak During a Media Interview |
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| WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That approach goes counter to every rule of television advertising. Since the combination of visual messages and audio allows for the greatest probability of the advertiser’s message actually sinking in, sound is a critical element. Plus, since so many people leave the room during commercials, advertisers want to make sure those people can at least hear the ad.So why would a television advertiser leave the audio out? Imagine it’s dinner time. Dad is preparing dinner for the kid (read full article) |
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| Category :: PR Articles |
Author :: John Kovacs |
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| Article Title :: Submitting A Press Release Can Benefit Your Business |
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| A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Like with any other form of marketing, a well-submitted press release will give added publicity and creditability to an individual or a business.Journalists look for newsworthy stories that they can use in their publications. Newsworthy simply means a story on current issues or events that have an appealing interest in today’s news.Some examples of this can be:* Stories that cover the launching of a new (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How PR Helps Managers Win |
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| Anything that lets managers achieve their managerial
objectives is a winner.It’s a bullseye when the right public relations alters
individual perception leading to changed behaviors
among key outside audiences.How that comes about is the story of the day!As a business, non-profit or association manager,
you’ve got to do something positive about the
behaviors of those important external audiences of
yours that most affect your operation. Especially so
when you persuade those key outside folks to your
way of thinking, then move them to take actions that
allow your department, group, division or subsidiary
to succeed.As it turns out, the trail has be (read full article) |
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| Category :: PR Articles |
Author :: James Burchill |
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| Article Title :: 10 Tips to Give Your Press Release The Edge It Needs to Make the News |
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| Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction...(1) Make sure the information is newsworthy.(2) Tell the audience that the information is intended for them and why they should continue to read it.(3) Start with a brief description of the news, then distinguish who announced it, and not the other way around.(4) Ask yourself, "How are people going to relate to this and will they be able to connect?"(5) Make sure the first 10 words of your release are effective, as they are the most important.(6) Avoid excessive use of adjectives and fancy language (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: What Determines PR Success? |
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| As a business, non-profit or association manager,
occasions will arise when you’ll need to employ tactics
like a brochure, a special event or a press release. But
it will be your work that precedes those tactics that will
determine the success of your public relations effort.Here’s the underlying premise: people act on their own
perception of the facts before them, which leads to
predictable behaviors about which something can be
done. When we create, change or reinforce that opinion
by reaching, persuading and moving-to-desired-action
the very people whose behaviors affect the organization
the most, the public relations mission is usually
accomplished.In a nut (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Financial Planners, Why Advertise When Free Publicity and Marketing Is Better? |
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| Commit this to memory, please: To get in the media, being good is good enough.You don’t need to be perfect, or even the best in your profession. There’s no elaborate entrance exam or competition to determine who gets media coverage.The prize goes to those professionals who are competent or better, and who understand how to play the publicity game.I have absolutely nothing against advertising as a means of getting exposure and a wider audience. In many cases, it’s just what you need, and deserves a spot in your marketing mix.But (have you noticed?) it is expensive, isn’t it? And, in the end, it’s still you saying you’re great, which isn’t as good a (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity |
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| In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity. Try becoming a TV, movie or sports star. That’s a good start.You can become notorious. Getting arrested, or enmeshed in a juicy scandal, will do nicely.But I recommend that you follow the third route. You can become an expert.Experts, you see, are quoted in the media all the time. All the time. The media need experts to interview and quote, just like puppies need blankets to chew on. Couldn’t live without ‘em.To a TV, radio, or newspaper reporter, experts are essential because they explain things to the watching and reading a (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Marketing-Minded Financial Planners, It's Not Who You Know But What You Know |
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| Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:“Who do you know in the media? (Or, sometimes they frame it as, “Who do I need to know in the media?”) Can you get me publicity?”My answer is always the same. Who you know in the media is only half the game. And it’s the easier half.I'm a former newspaper reporter, and am on a first name basis with plenty of newspaper reporters. And here’s what you get from knowing someone in the media:It gets them to take your phone call, or your e-mail. Period. That’s it.Bu (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Five Publicity "Buckets" For Marketing-Minded Financial Planners |
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| Maybe you’ve seen another financial planner on TV, and thought, “Hey, I’m just as good as she. Why didn’t the press pick me?”Well, chances are, as you now know, they picked her for at least two good reasons:
She is a proficient – though not necessarily top–financial planner, and
She did something, somewhere, to get on their radar screen.
Just as you’re going to learn how to do. If you’ll just keep learning about publicity.Truth is, you can’t just walk into a TV station or magazine office and announce, “Here I am, expert available!” It’s a little more involved than that.But it’s not so hard that a sm (read full article) |
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