 Category :: PR Articles |
Author :: Ned Steele  |
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| Article Title :: Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity |
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| Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals.Get active first in your local chapter, then nationally. Being active in a professional association is the number one way for a financial planner to get media coverage.When media folks need experts, they often go straight to the associations for help. This is a particularly popular tactic among local newsp (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Publicity: Write a Letter to the Editor for Free Publicity |
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| Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!Letters to the editor are among a paper’s most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.Letters to the editor can't just be about anything—they have to be related to the news. The ones most likely to get published bring a personal perspective to a topic of national or intense local interest. Anytime one of your topics is even vaguely in the news, try writing a letter about it.Letters to the editor should be short—no more than 200 words—so they shouldn't take long to write. T (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Writing a Press Release: The Media's Dirty Secret |
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| There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender’s computer to the reporter’s trash box. Or from out of the envelope into the "round file."That's part of the reason reporters don't like to be asked "did you see my press release." They probably did, but they threw it in the trash so they don't remember yours specificially.But you do still need press releases sometimes. (Like, when you have news.) So when you do, remember this.You may already know that every press release has a headline – a short title – and a lead, or first paragraph. What you may not know is th (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Writing a Press Release: Inverted Pyramid Style |
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| A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."The "inverted pyramid" style is the goal of every newspaper reporter, and, if you want free publicity, it should be the goal of your press release as well.What is an inverted pyramid? It is the structure of the press release. It simply means that you should put the most important or enticing information in the first few sentences of your press release, and then unfold the rest in descending order of importance.For example, if you are announcing a new financial planning product or service, put that up front:"A new financial planning service wil (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Publicity: Three Tips on Writing a Press Release |
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| Use journalistic styleReporters are busy. Just like you.So when you write anything for the media, be concise and tight.Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about complete sentences.Save big, sophisticated words for impressing old English teachers at school reunions. To get free publicity from the media, use common words.It’s OK. Trust me. It’s how they write. It’s what they want. Shows ‘em you understand their jobs.Keep everything short. Not just sentences.The whole press release should be short – one page, or two at most. Honest.Li (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Writing a Press Release: How to Write Quotes |
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| Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.Quoting yourself may seem unnatural to you at first, but it’s what every reporter expects. Your quote should be about the information in the press release, not about how great you are. As I always say, the key to getting publicity is to build your story around information, not around yourself.A good quote: “This tip is the single best advice for homeowners,” said local attorney Nicole Jones.A bad quote: “I am the best lawyer in town,” Ms. Jones said.If you are having trouble coming up w (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Writing a Press Release: The Design Basics |
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| Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.Regardless of the appearance of the information, there are two basic things in a press release that lead to free publicity. Useful information, and several different contact methods.A reporter almost expects a big company to have flashy press information. But they certainly don't expect or even want it from you.Cut unnecessary costs by skipping the fancy, flashy press kits with glitter and r (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Publicity Won't Thrive on Press Releases Alone |
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| Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.You may think that your press release contains terrific, useful news, but you share that belief with the other three hundred people that sent their press release to the newspaper that day. If newspapers used every press release they got, paperboys would lose their jobs—the morning paper would have to be delivered by forklift.Reporters are inundated by press releases. Some get 60 press releases a day—and (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Marketing-Minded Financial Planners, Focus on Main Points During an Interview |
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| You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.In advance of every media call or interview, think carefully about – and write down – the three key points you want to convey. Keep that list in front of you, or memorize it cold. Wherever the talk goes, make sure you nail those three points.Make sure each of your points is really only one point. Here are some examples: "Stocks are going to go up." "Local real estate is a bad investment right now." "Early retirement is within closer reach than most people realize." You should be (read full article) |
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| Category :: PR Articles |
Author :: Lance Winslow |
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| Article Title :: Detailing The Famous Kentucky Derby Train |
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| The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio.My company, The Detail Guys were commissioned by the Top Brass of CSX Railway to clean and Detail The Kentucky Derby Train for the 129th 2003 Kentucky Derby at Churchill Downs in Louisville, KY. So many famous celebrities have made the journey to Churchill Downs over the years on the Kentucky Derby Train that you could (read full article) |
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