 Category :: PR Articles |
Author :: Ned Steele  |
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| Article Title :: Foolproof Publicity for Marketing-Minded Financial Planners |
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| They'd hate to admit it, but the media is pretty predictable.There are some stories that will run in newspapers until the saints go marching in. Some of the obvious ones: diet tips, anything having to do with kids or animals, political scandals, celebrity divorces...you could probably find a story about each one of these topics in every single edition of every daily newspaper in the country.Long ago, newspaper editors realized that these topics attract readers. And, if you got your story published, the same determination was made about your topic. Once a topic is anointed as "news-worthy" by the media, you can keep coming back to it again and again, as long as you have a rea (read full article) |
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| Category :: PR Articles |
Author :: Ned Steele |
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| Article Title :: Grow Your Financial Planning Practice by Taking Your Publicity National |
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| Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.When your media confidence and experience grow, consider branching out to a larger audience than just your hometown or targeted industry.To go national, you may want to consider using lists and directories where you can search for what media to go to, and learn the best way to reach them.There are three kinds: free web-based links to hundreds of media, (like kidon.com or Newslink.org), published director (read full article) |
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| Category :: PR Articles |
Author :: Doug Edge |
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| Article Title :: PR Secrets for Small Business |
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| Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don’t know what to say. Instead, small business owners wait for a local reporter to stop by or for a trade publication editor to notice them at a trade show. Most small businesses are still waiting, but a select few luck into their moment of fame; and when it comes, Wow! what an impact it can have.Since most small businesses don’t do a lot of PR, the media is more responsive when they do. Media outlets typically get releases from big companies, so a rele (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Public Relations Success Starts Here |
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| For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering
perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.If, however, as a manager you choose to view public
relations as simply a collection of tactics, you might
see PR success through the lens of press release
pickups, successful special events, or newspaper
columns mentioning your chief executive.I don’t believe the underlying premise of public
relations allows such a limited interpretation. See
for yourself: peo (read full article) |
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| Category :: PR Articles |
Author :: Linda Laforge |
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| Article Title :: The Only Way to Get Free Advertising? |
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| Receiving free advertising is the dream of most business people. If
you’ve ever found yourself frosting at the mouth over how your
competitor got interviewed on the news or how they are always
highlighted in the local paper, then read on. Maybe next time you can
beat them to the punch and reach thousands at no cost.The only way to get lots of free advertising is to develop a Press Kit, also
commonly called a Media Kit. Once you’ve produced a folder full of
information about you and your business, present it to your local media
people - editors, producers and writers. A good Press Kit shows that
you’re media-savvy and that you understand how the game is played.A (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR for Brand New Managers |
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| Just promoted to manager?Here’s something you need to know.Whether you are now a business, non-profit or association
manager, your road to success really means achieving your
new managerial objectives by altering perceptions. And I
refer to perceptions leading to changed behaviors among
those key outside audiences of yours that most affect your
new group, department, division or subsidiary. And,
incidentally, key external folks whose behaviors will affect
whether you will be a success in your new role as a manager.Along the way, hopefully, you’ll not only do something
positive about the behaviors of those important external
audiences of yours that most af (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: Now's The Time To Get Christmas Media Coverage |
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| Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.For many of these opportunities you need to be thinking at least six months out so that your product or service finds its way into the special sections. Magazines like Better Homes have long lead times, while newspapers have deadlines a few weeks from the holiday. Don’t forget trade magazines that reach your customers. Electronic media typically will work closer to the actual holiday date. Another avenue to consider is syndicated columnists, who also hav (read full article) |
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| Category :: PR Articles |
Author :: Thomas Murrell |
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| Article Title :: How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them |
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| How to write a press release that generates free publicity is a great skill to have.This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.Learn how to write a good press release with more impact in less time.This is a question critical to gaining ongoing media coverage in a consistent way for any organisation and individual.And sometimes the quality of news releases actually sent out to the media is pretty poor.Take this example put out by Tasmanian Liberal shadow treasurer Brett Whiteley in a press release issued on May 24, 2005 and h (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR? Why? |
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| Well, for starters, because good public relations can alter
individual perception and lead to changed behaviors among
your key outside audiences. And that can help business,
non-profit and association managers like you achieve your
managerial objectives.But remember to let the PR tacticians handle the special
events, brochures and press releases. As a professional
manager with public relations reporting to you, you have
more important things to do.Like, for instance, planning to do something positive about
the behaviors of those key external audiences of yours that
most affect your operation. Especially when you persuade
those important outside people to your way of thi (read full article) |
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| Category :: PR Articles |
Author :: Chandramouli N |
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| Article Title :: The Non-business Business |
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| Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? ‘Doubtful’ is a certainty, to say the least!A few years ago, I perchance drifted across a book titled ‘To Sail Beyond the Sunset’ in which Robert Heinlein’s character, Jubal Harshaw, said something that left a lasting impression on me, and ergo, naturally, on the way I look at life. Jubal says “Happiness lies in being privileged to work hard for long hours in doing whatever you think is worth doing. One man may find happiness in supporting (read full article) |
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