 Category :: PR Articles |
Author :: Letitia Wright  |
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| Article Title :: Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want |
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| Attention:
Who Else Wants To Get Publicity Whenever You Want It?Publicity is when newspapers, radio shows, television shows, magazines, internet radio or pod casts want to feature you. Advertising is something you pay for. While the audience may not be able to tell the difference, but your bank account will. There are also ways to pay for publicity placements. This is not a scam. There are companies that have such good connections they are able to create the placements anytime they want and its worth the price. You can pick the magazines you want to be placed in, they work it out and you pay when the placement is complete. With proper preparation, you can document your results and (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How Managers Hurt Their PR Results |
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| Business, non-profit or association managers hurt their
own public relations results when they become
fascinated with PR tactics – press releases, publications
and brochures and, particularly, fun-to-manage special
events – while failing to plan for the perceptions and
behaviors of the very people who probably hold their
managerial success in their hands.We’re talking about those important outside audiences
whose behaviors most affect their departments, groups,
divisions or subsidiaries.Obviously, some of the less sensitive among those
managers just don’t get it – the fact that the right public
relations alters individual perceptions leading to changed
b (read full article) |
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| Category :: PR Articles |
Author :: Duane Shinn |
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| Article Title :: How To Get An Avalanche Of Free Publicity For Your Home Business! |
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| There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release. Write the release like a news article in a newspaper. Tell who, what, when, why, and how interested people can benefit from your product. Avoid hard selling copy --- just give the facts, and if you can weave in an interesting story in the process, all the better.For example, I am a mu (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Passing the PR Bar |
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| The public relations bar, should such a proficiency measure ever come about, may well include a test of PR’s fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.And the premise should be tested because it’s of such
utility to many business, non-profit and association
managers in achieving their managerial objectives.
They use the right public relations to al (read full article) |
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| Category :: PR Articles |
Author :: Sandra Sims |
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| Article Title :: Boost Your Business by Partnering with a Non Profit Organization |
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| Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.Why business owners and managers should consider supporting non profits as part of their marketing strategy:1. Advertising opportunities are usually offered when non profit organizations request corporate sponsorship. Types of advertising may include a business card size ad in a program, a sign at an event, or your business name mentioned in radio or TV ads.2. Partnering with non profits increases public relations and a general feeling of goodwill toward your company.3. Participating (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Why Managers Need the PR Advantage |
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| Where is there a business, non-profit or association
manager who does not need all the help he or she can
find in achieving their managerial objectives?Help like altering individual perception leading to
changed behaviors among their key outside audiences?Help in the form of positive actions affecting the
behaviors of those important external audiences that
most affect their operations. And the help afforded
when the manager persuades those key outside folks
to his or her way of thinking, then moves those people
to take actions that let the department, group, division
or subsidiary succeed?Of course they can use that kind of help. It’s called
public relatio (read full article) |
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| Category :: PR Articles |
Author :: Mark Croxford |
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| Article Title :: Effective Media Relations – You Won’t be Talking to the Media Without It! |
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| The media’s role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.Setting up and maintaining good relationships with the media can be of enormous benefit. Effective media relations promote trust and balance between the media and an individual and their organisation.Once you’ve proved yourself as a useful and dependable information source, you’ll realise it can; help to get your story into a news cycle, and provide opportunities for the media to approach you for comment on appropriate stories which i (read full article) |
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| Category :: PR Articles |
Author :: Laura Aldridge |
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| Article Title :: How to Write a Media Release That Wins You Coverage & Exposure |
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| The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn’t sound like an advertisement, but more like it is news.
A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people. Don't forget that real live people, editors and producers, must pull the release from the fax machine and be motivated to read it.In today's world, getting e (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Yes, There is a PR Sweet Spot |
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| And here it is: public relations alters individual perception
leading to changed behaviors among the key outside
audiences of a business, non-profit or association manager.
It happens when the manager applies positive actions
affecting the behaviors of those important external
audiences that most affect his or her operation.That’s the sweet ice cream. The whipped cream comes as
that manager persuades those key outside folks to his or
her way of thinking. The cherry-on-top arrives when
s/he moves those people to take actions that let his/her
department, group, division or subsidiary succeed.A darn nice sweet spot, in this case described as an ice
cream sundae. But (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: Press Releases: Not Dead, Just Evolved |
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| Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It’s not dead, but its mission has evolved.Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with this old-school thinking.Now, inundating the media with press releases has not been a good practice since shortly after Edward Bernays opened the first PR firm in 1919. Any competent PR person has known for years that garnering media coverage almost never directly happens due to a press release. However, that is fodder for another article.Let’s (read full article) |
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