 Category :: PR Articles |
Author :: Martin Cohn  |
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| Article Title :: 6 Steps to Using Trade Magazines To Reach Customers |
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| When developing a publicity campaign for their business
many owners overlook the importance of trade magazines
and journals as vehicles for reaching new customers. While
mass media publications have widespread readership, the
targeted nature of trade publications make the information
that appears within them even more powerful.Unlike general interest publications, readers of trade
magazines and journals already have an established
interesting a specific subject. for example, it is safe to
assume that readers of American Printer are generally
people who work in or have an interest in that subject.
Writing a how-to-article that appears in a trade publication
establishes you (read full article) |
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| Category :: PR Articles |
Author :: Thom Reece |
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| Article Title :: How to Generate Free Publicity for Your Product, Service, or Cause |
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| One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for nothing more than a small investment ot time, paper, envelopes, and postage. And...with the addition of new e-mail based media release services...even the paper, envelopes and postage can be eliminated.Most new businesses start out on the proverbial shoestring budget. There never seems to be enough m (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Perception Persuasion Behavior: PR at Work |
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| Managers – the business, non-profit and association sort –
really need to get this down pat if they are to meet their
managerial objectives.They need to do something positive about the behaviors
of those important external audiences of theirs that most
affect their operation. And as they persuade those key
outside folks to their way of thinking, help move them
to take actions that allow their department, group, division
or subsidiary to succeed.The good news for those managers is that good public
relations planning really CAN alter individual perception
and lead to changed behaviors among key outside
audiences.The premise? People act on their own percepti (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: A Sensible Way to Use PR |
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| The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations
resources to do something positive about the behaviors
of those important external audiences of theirs that MOST
affect their operations.When you think about it, it’s a VERY sensible approach to
PR that leads managers to persuade their key outside folks
to their way of thinking, then move them to take actions
that allow that manager’s department, group, division or
subs (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: PR: Short Form for Managers |
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| Experience tells me that too many business, non-profit
and association managers pursue their goals and objectives
largely without the insights, behavioral strategies and
sheer power public relations can bring to the table.Here’s what I believe they’re missing, i.e., the essentials
that flow from the fundamental premise of public relations,
namely: people act on their own perception of the facts
before them, which leads to predictable behaviors about
which something can be done. So, when we create, change
or reinforce that opinion by reaching, persuading and
moving-to-desired-action those people whose behaviors
affect the organization, the public relations mission is
(read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: A Powerful PR Strategy |
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| It really is powerful when a business, non-profit or
association manager uses public relations to alter the
individual perception of members of its key outside
audiences, thus beginning the process of changing their
behaviors.And truly powerful when s/he actually persuades many
of those key outside folks to the manager’s way of
thinking, helping to move them to take actions that allow
the manager’s department, division or subsidiary
to succeed.What’s happening in our example, is that managers are
using public relations to do something positive about the
behaviors of the very outside audiences of theirs that
MOST affect their operation.ESPECIALLY “war (read full article) |
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| Category :: PR Articles |
Author :: Thomas Murrell |
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| Article Title :: Andrew Bogut - His Big Media Blunder And What You Can Learn From It |
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| Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No. 1 overall in the NBA draft recently.Media reports suggest "his earnings are expected to soar even higher when endorsements and sponsorship deals are factored in."For example, the 213-cm or 7-foot tall basketballer has already picked up a Nike contract that is reportedly worth $6.7 million over the next five years and Bogut is in line for a sports drink endorsement.But his media comments critical of famous Australian names such as Luc Longl (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: How to Create Quality PR Results |
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| For many of us, the word quality is closely related to our
expectations. When we receive the public relations results
we planned for, we feel, understandably, that we have
generated quality results.Another interpretation says quality PR may simply be in
the eye of the beholder. But yet another take holds that
quality public relations occurs when business, non-profit
or association managers use public relations to alter
individual perception among their target publics, which
leads to changed behaviors, thus helping achieve their
managerial objectives.I like that interpretation because, logically in my view,
those managers employ their public relations resources to
do (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Relations: Should You Pay For News Coverage, Part II |
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| Last month, we told you about “pay for play,” a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these “news” programs will air a puff piece about your company or organization.But in most cases, these pay for play outfits don’t deliver what they promise. Not only don’t they stand behind their “guarantees” of audience numbers, but the public regards their alleged reporting with skepticism. The public is smart enough to recognize the difference between a news segment and advertising.Shortly after sending out our article on pay for play last month, PR Week Magazine reported a story on it (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Training: When Reporters Lie |
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| I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let’s call him Jack.Whenever a sensitive issue arises, Jack requests an interview with a spokesperson for the group. The spokesperson knows that if he doesn’t agree to the interview, Jack will ambush him – in a parking lot, in a grocery store, or outside his home.So before agreeing to the interview, the spokesperson asks Jack not to broach certain sensitive topics. Jack agrees. With the ground rules in place, the spokesperson consents to do the interview. The interview begins.But (read full article) |
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