 Category :: PR Articles |
Author :: Dale Klein  |
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| Article Title :: Got Publicity? How to Become a Household Name |
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| Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you’re like most business people, you answered “Yes” to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered “No,” or sheepishly said “Well, not as much as I’d hoped.”Getting your name “out there” requires getting yourself “out there.” This means a very steady diet of first and foremost being visible in the business community, as well as actively “tooting your own horn.” Being humble is not a virtue when (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: Here's a PR Template for You |
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| Let’s start out with a caution for business, non-profit and
association managers: the premise of public relations
implies that the work you do BEFORE you use PR
tactics, such as press releases, brochures and broadcast
interviews, will determine the success of your public
relations effort.Reason is, if you are one of those managers, the PR plan
that flows from that premise will call for achieving your
managerial objectives by altering perception leading to
changed behaviors among those important external
audiences that MOST affect your department, group,
division or subsidiary.Here, read that public relations premise for yourself.
People act on their own perceptio (read full article) |
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| Category :: PR Articles |
Author :: Michele Pariza Wacek |
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| Article Title :: How to Use Community Relations to Grow Your Business |
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| Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance:* Your business donates money to nonprofit organizations.* You or your employees volunteer at a fundraising event.* You or your employees volunteer for a nonprofit organization.* You or your employees join a service club.* You or your employees network and/or volunteer at industry association
meetings or business functions (such as Chamber of Commerce events). Some people (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Want to Light a Fire Under Your PR? |
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| Yes? Then do something positive about the behaviors
of those important external audiences of yours that
MOST affect your operation.Those embers can leap into flame when business, non-
profit or association managers use public relations to
alter individual perception among their target publics,
leading to changed behaviors and helping to achieve
their managerial objectives.In the process, things can really blaze when managers
take steps to persuade their key external folks to their
way of thinking, then move them to take actions that
allow that manager’s department, group, division or
subsidiary to succeed.The kindling for your new fire is the reality that (read full article) |
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| Category :: PR Articles |
Author :: Charlene Rashkow |
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| Article Title :: The Press Release: How to Get the Media to Pay Attention! |
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| As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions.Will the Media Think It Is Newsworthy?Unfortunately, there are no guarantees that even a well-written press release will work on the first go-around since a lot depends upon whether the media thinks it’s newsworthy. Your release may be beautifully written, but if it doesn't land in the (read full article) |
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| Category :: PR Articles |
Author :: Lisa Packer |
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| Article Title :: How To Use PR To Build Your Business |
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| Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.But the chances of those stories coming to you on their own are very slim. That’s why smart businesses go out of their way to create news, and bring free publicity to them. And it takes a lot more than just your run-of-the-mill press release.In fact, blanketing every available news organization with generic releases will do you more harm than good. Do it too often, and your releases will start hitting the round file before they are even read.Just like every other aspect of (read full article) |
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| Category :: PR Articles |
Author :: Robert A. Kelly |
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| Article Title :: Managers: Super-Charge Your PR |
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| Ain’t a gonna happen unless business, non-profit and
association managers, possibly like you, do something
positive about those important external audiences of
yours that most affect your operation. And then, as you
persuade those key outside folks to your way of thinking,
help move them to take actions that allow your department,
group, division or subsidiary to succeed.Fortunately for all of us, good public relations planning
really CAN alter individual perception and lead to
changed behaviors among key outside audiences.Why should you believe it? Because of this public
relations premise: people act on their own perception of
the facts before them, which leads (read full article) |
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| Category :: PR Articles |
Author :: Martin Cohn |
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| Article Title :: Building Community Support for Project Permitting, Construction, and Marketing |
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| Redevelopment is replacing new construction throughout
the Greater Boston area, as construction costs climb and
the commercial/retail vacancy rate reaches new (and
alarming) levels.Redevelopment of highly visible, publicly owned or historic
properties~ such as
shipyards, air bases, and historic mills ~ involves all the
usual steps of Federal and
State permitting and approvals, and the additional layer of
permitting involving
historic, archeological and cultural review and approvals.At every one of these steps, community or political
opposition can bog a
project down, and that means lost time, lost revenues, and
significant expenses
while people and equipment sit (read full article) |
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| Category :: PR Articles |
Author :: Claire Cunningham |
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| Article Title :: How to Write News Releases that Get Noticed |
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| What do you do with junk mail? Are you like me? I toss this stuff without opening it – unless I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to their audience.What’s the difference between a release that gets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.1. Make sure it’s newsworthy. What’s newsworthy, you ask. To be newsworthy your topic needs to be timely, of interest to the publication’s audience, benefit-oriented, and substantive (that is, not self-serving, hype or fluff.)2. Write a powerfu (read full article) |
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| Category :: PR Articles |
Author :: Matthew Hesser |
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| Article Title :: The MOST Powerful Marketing and Advertising on the Planet! |
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| It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook!The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience? Here are so (read full article) |
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