 Category :: PR Articles |
Author :: Robert A. Kelly  |
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| Article Title :: What Does the Public Relations Client REALLY Want, and Why? |
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| It’s not unusual for clients of service providers to insist that
their budget dollars be quickly applied to a variety of flashy
tactics. Yet, when pressed, many acknowledge that what they
REALLY want for their money is visible, end-game change.This is especially true in public relations where clients often
second-guess careful plans for achieving that end-game
change by insisting on premature use of tactics like news
releases, talk-show appearances and sports sponsorships.But obviously, flashy tactics alone will not satisfy those
clients once they start looking for a return on their public
relations investment. Because it is then that it becomes clear,
sometimes p (read full article) |
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| Category :: PR Articles |
Author :: Miriam Silverberg |
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| Article Title :: Why Restaurants Go Out of Business |
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| Recently someone asked me why so many restaurants go out of
business. I answered that too many people open a restaurant
because it's their dream.A number of years ago I was walking along the street near my
home and office. I came upon a brand new Continental-type
restaurant down a few steps from the street, very atmospheric.
Standing outside was the chef/owner with pride of ownership
written all over him. We fell into conversation, I congrat-
ulated him, mentioned I was a publicist and he invited me in
to talk.He explained that he was originally from New York, had spent
the last decade or so working as a chef in Florida at some of
the top restaurants there. His dream was (read full article) |
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| Category :: PR Articles |
Author :: Monikah Ogando |
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| Article Title :: HELP: I Need a Press Kit! |
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| A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit.More expansive and educational than a press release, a press kit/room includes a variety of supporting materials from fact sheets to photographs. Their purpose is to provide a media contact with a plentiful source of current and archived information from which stories can be created.Traditional press kits are usually presented in a custom binder or portfolio with the name, address, phone number (read full article) |
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| Category :: PR Articles |
Author :: Miriam Silverberg |
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| Article Title :: Do I Really Need a Publicist? |
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| Are you hesitating about hiring a publicist or, if you have
one, do you stop before writing that final zero on the monthly
check, and think "I can do that myself." Suuure, you can!But just to be certain, take this little test. Imagine
you have a three-year-old and the best preschool in the city
just turned down your little genius. Do you think you could
sit across from the school's director and listen, dispas-
sionately and objectively, as she tells you exactly why she
wouldn't take the kid if he came attached to a million-dollar
bequest! Not so sure anymore, are you?That's exactly what a publicist has to do sometimes and worse.
That's what I've done when a journalist or (read full article) |
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| Category :: PR Articles |
Author :: Marie-Claire Ross |
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| Article Title :: How Video Production can be used in PR |
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| At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.Video production is one area that is constantly changing. Let’s take a look at some of the common applications in public relations.1. Video News Release (VNR)An obvious example of how PR and video production can work seamlessly together is the Video New Release. This is basically a press release in video format.A 90 second video is created which is then distributed to television stations for airing in news programs. When VNR’s are well made, it is (read full article) |
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| Category :: PR Articles |
Author :: Matthew Hesser |
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| Article Title :: Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage? |
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| Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media. It would also seem that the vast majority of online and e-commerce entrepreneurs are not in a position to reap the rewards of PR or public relations benefits. One would think that small businesses would not have a chance (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Relations: Minority Media Matters |
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| Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.You respond by promptly ignoring 38 million Americans.According to New California Media, 13 percent of the U.S. population now turns primarily to ethnic media. If you only pitch publications such as the Wall Street Journal, Business Week, and Time, you will leave out a huge chunk of your potential audience. More than ever, a complete media strategy requires reaching out to ethnic publications.You might consider a publication such as Latina (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Training: How to Avoid Being Misquoted |
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| I often begin my media training sessions by asking members of the audience to raise their hands if they’ve been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they’ve ever been misquoted. Not only do virtually all of the hands remain up, but the usually nod their heads vigorously, followed by laughter.Being misquoted is one of the biggest plagues for any spokesperson. It can cause deep consternation for the interviewee, who has to sheepishly explain to her colleagues that she didn’t actually say what the reporter claimed she did.A former colleague from California, a well-respected scientist, recently e-mai (read full article) |
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| Category :: PR Articles |
Author :: Dori Kelsey |
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| Article Title :: Culture As A Barrier To Communication |
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| Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us. This article expound on three aspects: what culture is, the main causes for cross-cultural misunderstandings, and the attitudes and skills that we need to communicate cross-culturally.When we think about culture we first think about a country, and particularly about its food, art, customs, and patterns of behavior. These are the outward manifestations of a system of values, assumptions, and deeply rooted be (read full article) |
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| Category :: PR Articles |
Author :: Sally Hodge |
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| Article Title :: The Press Release is Dead (Now Will Somebody Please Tell the Clients?) |
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| In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we’d authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches. But
for press releases, we were hard-pressed. These days, we write fewer and fewer
press releases – most being the obligatory personnel announcements sprinkled with
the periodic feature release. We just don’t see them as being as important a tool for
PR practitioners as they once were.Yes, there are exceptions. For disclosure purposes, news releases on occurrences
or developments that could materially (read full article) |
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