 Category :: PR Articles |
Author :: Bill Stoller  |
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| Article Title :: 7 Tips to Get More Mileage Out of Your Online or Offline Publicity |
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| You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity:
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement. The best part is that you can enjoy the benefits ofthis "third party endorsement" long after the article hasappeared.
If you want to re-print an article from an offline publication inits entirety, you must get permission from the publication. Mostpublications have spec (read full article) |
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| Category :: PR Articles |
Author :: Margie Fisher |
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| Article Title :: Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool) |
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Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find information – I searched Google for "pot roast (read full article) |
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| Category :: PR Articles |
Author :: Suzan St Maur |
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| Article Title :: How To Write More Powerfully For PR, Offline And Online |
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| Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs (this was in pre-internet days).We trashed them because all but the odd one or two were ill-considered, highly subjective, barely camouflaged advertising copy that had about as much editorial news value as last week's shopping list.Why am I telling you all this? Because despite the fact that this happened many years ago, it's still happening today (read full article) |
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| Category :: PR Articles |
Author :: Lois Carter Fay |
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| Article Title :: Make Sure Your Media Room Rocks |
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| If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about?
Make it Easy for the ReporterEvery website today should have a "Media Room" (also known as an online press room) with everything a reporter needs to write a story quickly. Not only should you include information about your company history, the management team and owners, your products and services, and so on, but today you should also provide links to industry trade gr (read full article) |
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| Category :: PR Articles |
Author :: Sue And Chuck DeFiore |
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| Article Title :: Do You Have A Press Package? |
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| How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Many individuals in the media will ask you to send yourpress package to them, so it is very important to be sure to make one up and to keep it up to date.
What does a press package contain?
1. Your biography2. Your picture3. Information on Your Company4. Press Releases 5. Any articles written about you
Note: If you are a frequent speaker, you also want to have an updated itinerary in your press package of where you will be speaking.
Copyright DeFiore Enterprises 2002 (read full article) |
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| Category :: PR Articles |
Author :: Barbara Saunders |
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| Article Title :: Ramp Up Your Newsletter to Build a Strong Business |
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| To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I've found that the number one most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune - or develop - yours.Hey! It's good news!
What sets your newsletter apart from all the other stuff that comes across your clients threshold everyday is that a newsletter is perceived as good news. Think about it, the stuff in the newspaper is general pretty d (read full article) |
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| Category :: PR Articles |
Author :: Jeffrey Dobkin |
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| Article Title :: How to Get $1000 worth of Advertising for $60 |
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| ©2004 Jeffrey DobkinSixty dollars doesn’t go a long way in buying advertising space. But if
you spend it creatively, you can get over ten times that value in
newspaper or magazine lineage. And it’s easy if you know how. Here’s
how.You’re familiar with press releases, right? A press release is a single
page of information about your product or service that is sent to a
magazine or a newspaper. If selected to be published, it’s printed as a
short story and appears as if the magazine or newspaper wrote it. There
is no charge for having your press release published by a magazine or
newspaper.So stick around - find out how you can have your press re (read full article) |
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| Category :: PR Articles |
Author :: Octavio Isaac Rojas Orduña |
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| Article Title :: Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries |
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| Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small “evangelist groups”, who promote its use… but this can change in little time.
To face this great challenge, Spanish-speaking PR professionals have to identify the enormous opportunities that other colleagues, fundamentally those whose native language is English, use for their clients, their bus (read full article) |
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| Category :: PR Articles |
Author :: Michael Levine |
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| Article Title :: What is "GuerrillaPR" Anyway? |
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| Public relations is the art, as one of my colleagues put it, of "offering people
reasons to persuade themselves." In other words, we are not Madison Avenue;
we don't tell people what we want them to think. Rather, we give them
evidence, facts, and opinions that help them reach a conclusion. If we're good
at what we do, they will reach the conclusion we've been hired to promote.The differences between traditional public relations and Guerrilla P.R. are
relatively simple. First of all, public relations firms like mine are available to
people with a lot of money, because we charge what we consider to be
reasonable fees, which are out of reach of many small or one-person
busine (read full article) |
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| Category :: PR Articles |
Author :: Catherine Franz |
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| Article Title :: Media Kit: 25 Component Possibilities |
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| Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s focus and intention. For instance, an author’s kit would include a different combination of information than a service business, or a multifaceted company or speaker.
Here is a list of component elements to pull from and tips to bring a media kit together. No single kit will need all components. Choose the components that match your or the receiver’s needs.
1. Table of Contents (TOC). Kit receivers always appreciate this feature, it respects their time. I recommend this rule: five or less pages, include the TOC in a (read full article) |
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