 Category :: PR Articles |
Author :: Sue And Chuck DeFiore  |
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| Article Title :: Make the Media Your Friend |
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| The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
When you first start your business, inform your local newspaper by using a press release that you are starting a new business. Almost all newspapers have a section which announces new businesses. So check out that section, call the newspaper and ask who you would send your release to and in what format they want the information.
When your business is doing something special for the community be sure to inform the media. Newspapers and radio stations love to get local stories. Just be sure it is newsworth (read full article) |
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| Category :: PR Articles |
Author :: Sue And Chuck DeFiore |
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| Article Title :: Publicizing Your Company |
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| Got a huge need for publicity and a tiny publicity budget? You don’t need to have a Madison Avenue-sized advertising budget to make your name known.
Here are five ideas to help you promote your company:
1. Write a column. Go to a local paper, no matter how small, and offer to write a column on your area of expertise or on business in general. Don’t ask to be paid for it, and promise not to promote your company. You won’t need to—your byline, words (and maybe even photograph) will do that.
2. Speak up. Make yourself available to talk to every civic, business and educational group that will have you. Stress your expertise, and, as with the column, never try (read full article) |
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| Category :: PR Articles |
Author :: Sue And Chuck DeFiore |
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| Article Title :: Speak Up |
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| Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.
I know that many of you are saying. Not me! I hate talking in front of people. Well news flash - so do I. However, try a group like Toastmasters or small networking groups to start out and then work your way up. It's a great way to become known as an expert in your field, and for those of us in real estate a great way to sell our end user manuals for sellers and (read full article) |
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| Category :: PR Articles |
Author :: Mr Jody Hudson |
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| Article Title :: The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain |
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| PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other. Marketing is composed of the different forms of communications, such as words and pictures on music and shapes and colors that make a person or group more willing to receive a communication that communication usually being an advertisement. In the advertisement is to induce a consumer to purchase a good or service. The more a public- (read full article) |
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| Category :: PR Articles |
Author :: Julia Tang |
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| Article Title :: Online Business Press Release Writing Tips And Ideas |
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| Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:
- your press release should sound like news, not an ad
- you should only send your press release to the media related to the topic of your press release - keep your press release one page in length
- your header, contact information and release date should be at the top (read full article) |
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| Category :: PR Articles |
Author :: Shannon Cherry |
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| Article Title :: 10 Secrets to Get Your Press Release Noticed |
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| It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.“A news release is sent to editors and journalists in order to generate a news story in the media,” says Cherry, president of Cherry Communications which helps businesses, entrepreneurs, and nonprofit organizations to be heard through marketing communications. “It’s one of the easiest and cost-effective ways to get your messag (read full article) |
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| Category :: PR Articles |
Author :: Cathy Stucker |
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| Article Title :: Oprah! How to Appear on The Oprah Winfrey Show |
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| Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.Before pitching your story to Oprah, become familiar with how the show is structured. Oprah changes the show’s focus from year to year. Watch at least a full week of shows to learn the type of stories the show features and how regular segments fit into the show. As you watch, imagine how your story might be told on The Oprah Winfrey Sho (read full article) |
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| Category :: PR Articles |
Author :: Cathy Stucker |
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| Article Title :: Publicity Tips from the Pros |
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| If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I’ve gotten from media representatives about getting your story in the news.Be familiar with the show or publication. Your pitch should be about how your story will work for them. Don't do a general pitch ("A story about dog training.") but suggest the segment the story would be right for, or what makes it right for them.Don't take "no" personally. It may be that they have just done a similar story, or they can't fit it in, or it just isn't right for them. If you speak w (read full article) |
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| Category :: PR Articles |
Author :: Cathy Stucker |
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| Article Title :: How to Write Press Releases That Work And Get Free Publicity |
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| One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility. When you are written about in the newspaper, or interviewed on TV or radio, you are news; and that's better than any advertising you can buy.Anyone can learn to write press releases. It just takes a little knowledge and a lot of practice. To write a good press release, put your editor/producer hat on. What will the people who read this publication, watch this television program, or listen to this radio (read full article) |
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| Category :: PR Articles |
Author :: Cathy Stucker |
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| Article Title :: Getting Free Publicity with Radio Interviews |
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| Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?Radio shows use lots of guests, and if you can show them why you would be a good one, you can be on the air. The great thing about radio is that you can be on a show anywhere in the world--without leaving home! I've done radio shows in Denver, Washington DC, Phoenix, San Diego, Atlanta, and lots of other places, all from my home near Houston--and often while I'm still in my jammies. (If video phones eve (read full article) |
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