 Category :: PR Articles |
Author :: Catherine Franz  |
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| Article Title :: 7 Simple Steps To A PR Launch |
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| A PR product or service launching is a perfect way to build
momentum slowly. It handles the first and most important
hurdle to overcome in building a brand -- credibility.Step 1: Be a leak-er. The media adores describing events
that are "going" to occur. Use it and use it to its longest
capacity. Don't jump out too soon.Step 2: The Slow Buildup. Like a rose, slow gets more
beautiful to people the more it unfolds. It is the way
people expect and are comfortable with, respect it.Step 3: Recruit natural allies to support your launch and
buildup. Especially, the enemy of your competitors.Step 4: Bottom-up rollout. You don't want to jump up to
the roof (read full article) |
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| Category :: PR Articles |
Author :: Cathy Stucker |
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| Article Title :: E-Mail Media Releases |
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| E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.Collect e-mail addresses for your preferred media contacts from the web sites for publications and broadcast outlets. For example, many newspapers list e-mail addresses of their editors, columnists and reporters at their web sites. They may also print e-mail addresses in each section of the newspaper.Can’t find the e-mail address for the person you want to reach? Often, you can guess what the address is if you know the e-mail address convention f (read full article) |
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| Category :: PR Articles |
Author :: Susan Valeri |
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| Article Title :: Top Ten Tips for Writing your Best Press Release Ever |
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| Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use of current trends and statistics.2. Make sure your headline is catchy, compelling the reader to continue. Research your newspaper to see what works to help you write one.3. Use "Who, what, where, when, why, how" but not in that order. Your first paragraph should state the problem your product/service/book is trying to solve. This is the "why".4. Your next few paragraphs should contain the "what" and " (read full article) |
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| Category :: PR Articles |
Author :: Paula Gardner |
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| Article Title :: The Key to Great PR |
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| The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn’t get an army of journalists on the phone the very next day. And then, disillusioned, they resign their venture into PR to the past and move on to what they consider safer tactics.But what separates these businesses from the ones that do get go on to get great, continuous press is often one thing, perseverance.PR is a long-term option and takes perseveranc (read full article) |
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| Category :: PR Articles |
Author :: Agnes Brousseau |
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| Article Title :: Public Relations – Defining Your Organization from the Inside Out |
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| What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees. Thus, managing perceptions of your company is just as important to the bottom line as what you sell and who buys it. Unfortunately, many companies see PR as a reaction to external forces and lose control over market direction as a result.As with all other corporate activities PR should be treated as a strategic process. Adopting a strategic (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You |
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| A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them – their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.This is not to suggest that you should view every encounter with reporters as adversarial. In fact, most interviews are quite straightforward. But a good journalist will try to steer you “off message." He or she will use well-established tricks of the trade to get you to say things you didn’t intend to say, and some of those things might prove embarrassing when you see them in the newspaper the next day. (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: I'll Alert The Media |
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| There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here’s how:• Use short sentences. (Best single thing you can do...and easiest.) Research shows sentences of 15-20 words or less are easiest to comprehend. If you must write a long sentence, punctuation — like colons and dashes — can help the reader.• Use short paragraphs. Usually one or two sentences per paragraph is enough. Otherwise, the reader sees a solid, gray mass when looking at a narrow n (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: Get Write To It |
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| The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.Before the story, think about:• audience. who do I want (or expect) to read this? What do they want to know? What do I want them to know?• “gatekeepers.” These are usually the editors who will decide if they will use your story. What kind of story do they normally use? How long? Style?If you just can’t get the first word down on paper, here are some things to try.• Talk to someone about your story. Listen to yourself. Write the story like you told it. You can always rearrange s (read full article) |
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| Category :: PR Articles |
Author :: Shawn Meldrum |
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| Article Title :: Publicity: The Best Things In Life Are... FREEE! |
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| One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.What is publicity?It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the things you do.If you can get any of the media in your area to give you publicity it will have a tremendous effect in boosting your business.You see, publicity is far more valuable than paid advertising in the same media.Why is publicity or public relations better than advertising?2 Reasons:1. Credibility – If you say that (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Relations: Making Your Story More Newsworthy |
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| During my career as the head of media relations for the world’s second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. “But my project is so important," they’d say, expecting that was enough to crack the evening news.The truth is, there is often a big difference between what journalists consider “important" and what they consider “newsworthy." When pitching a story to reporters, make sure it has both elements. An “important" story without a timely “news peg" is unlikely to get much coverage.For example, roughly 35 million people in sub-Saharan Africa are infected w (read full article) |
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