 Category :: PR Articles |
Author :: Brad Phillips  |
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| Article Title :: Media Relations: Ending the Press Release Crutch |
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| When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional’s arsenal to the detriment of other tools that might have greater results.When I worked in broadcast news for ABC News and CNN, the fax machines virtually never stopped. We got press releases by the dozen, and by the end of each day, we had a ream of press releases. They each had something in common. They each went unread.To break through the clutter, you’d be wise to occasionally skip the press release and send a personalized note to a r (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Relations: How We Landed on the Wall Street Journal's Front Page |
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| Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I’ve worked with billionaire philanthropists, a Pulitzer Prize-winning scientist and a world famous actor. Mostly, though, I work with unknown but equally impressive professionals regarded as experts in their fields.When I speak to them, I’m always listening for “the story.” Some of the time, the story is immediately apparent. But the most gratifying moments come when a story seemingly devoid of news value suddenly leaps out and surprises me.Two (read full article) |
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| Category :: PR Articles |
Author :: Brad Phillips |
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| Article Title :: Media Training: Three Reasons to (Almost) Always Stay On-The-Record |
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| The words are pop culture heroes.Movies such as “The Insider,” books like “All The President’s Men” and television series including “The West Wing” have immortalized them.“On-the-record,” “on background,” “on deep background” and “off-the-record” are celebrity phrases, used regularly as shorthand to represent the mysteries of the journalism underworld.In reality, these words aren’t used all that frequently in newsrooms; moreover, they’re not particularly helpful. Unless you’re a whistleblower or working on sensitive issues at the highest levels of government, it is almost always better to remain “on-the-record,” meaning that eve (read full article) |
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| Category :: PR Articles |
Author :: Chandramouli N |
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| Article Title :: Rise of the Creative Class |
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| The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended. This is because they fail to take into account the public's profound resistance to the traditional communication stimuli.Therefore, organizations are placing more emphasis on developing two-way and more open-ended methods of communication in their public advocacy strategies. This is in preference to the more tradi (read full article) |
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| Category :: PR Articles |
Author :: Maria Boomhower |
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| Article Title :: How to Master Communication Even if you failed High School Grammar |
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| Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down.
If so, there is help for you.Have you ever wanted to communicate more effectively with other people, or dreamed of writing a novel.
Maybe you just want to write better reports, get your points across more clearly or be able to stand up in front of people and give a talk.Often people will say to themselves, "I can’t do that, I was never good at English in school." Yet, this feeling of not good enough is where many communication masters began.I kno (read full article) |
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| Category :: PR Articles |
Author :: Myrna Greenhut |
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| Article Title :: Public Relations: Understanding Educated Gambling |
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| As an entry level position to PR, I found myself typing up a forecast by a major Public Relation’s firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you talked, fax machines that could transmit information over telephone wires, microwave ovens for reducing food defrosting time from hours to minutes and other devices that have certainly come to pass. In the lifestyle area, predictions proved less valid. Not only would Americans be enjoying longer lives, it foretold, but they would have shorter work weeks, more vacations and overall, a more leisurely li (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: What's Your Op-Ed? |
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| Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.Of course they'd love to be in the New York Times, but that typically is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.Here are a few key things you should know in order to write a successful op/ed feature.* Check your local newspaper's website to learn about their op/ed policy* Tackle a subject currently getting coverage. This improves your chances of getting the piece published* Include a short bio, and y (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: Do You Have Issues? |
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| Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing issues that can have an impact on our:* assets* position* image* competitiveness* performanceNow, some companies become obsessed by issues management and dissect every small problem they foresee. We believe that keeping it simple is best. Identify a few issues that are most likely to materially affect you, determine the key (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: Slow Day? Create News |
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| Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.Best of, worst of, most of, least of, top and bottom lists can be great ways to get coverage. Designer Mr. Blackwell made a career out of his Worst Dressed List. Country Music Television has turned this into an art form by not just developing the list but making a TV show out of it. Consider its 40 Best Drinking Songs.You can use these lists to engage your own customers or readers. Do a survey and have them vote. I always like using odd n (read full article) |
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| Category :: PR Articles |
Author :: Harry Hoover |
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| Article Title :: PR - More Than News Releases |
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| Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media.My definition: PR is developing, managing and maintaining relationships with any audience that can affect your organization.Edward Bernays, the father of PR and the nephew of Sigmund Freud, takes his definition into the social science realm. (Well, what did you expect from Sigmund Freud's nephew?) He advised clients on the social attitudes and actions to take in order to garner the support of audiences critical for succ (read full article) |
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