 Category :: SE Optimization Articles |
Author :: Isaiah Hull  |
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| Article Title :: Got Spiders? |
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| Many internet marketers blow mountains of start-up
cash on their websites just trying to break into
search engine rankings. I was one of these internet
marketers.I spent cash on get-rich-quick submission services
that claimed they would submit my page to thousands
of seach engines. . .for a small fee. I spent money
to get registered with big name search engines.
I even spent money on search engine optimization
services.And then I waited. . .I waited to see SOME response--any response--from all
of this work I had done. I waited for the spiders to
reach my pages and rank my page for everyone to
see. I waited for my blown marketing funds to come
back to me in profits (read full article) |
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| Category :: SE Optimization Articles |
Author :: Jakob Jelling |
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| Article Title :: What is the Google Dance? |
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| As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of “Google Dance”. The Google Dance is simply that the predetermination of when the actual update will commence.
What really happens is Google sends out spiders to crawl the Internet, usually done to DNS (Domain Name Servers), upon spidering all of the available tables it begins to go through each individual site and updates the content on to Google.com. Thus if you watch your rank on the Google Toolbar, you can tell when your overall page rank has changed.
Understandin (read full article) |
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| Category :: SE Optimization Articles |
Author :: Jakob Jelling |
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| Article Title :: What is PageRank? |
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| Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It’s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.
As you go through the first 10 links on the page, WHAM! The information you needed to find was (read full article) |
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| Category :: SE Optimization Articles |
Author :: Jakob Jelling |
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| Article Title :: What is The Google Sandbox Effect? |
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| In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.
However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created a (read full article) |
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| Category :: SE Optimization Articles |
Author :: Philippa Gamse |
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| Article Title :: Beyond Hits! |
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| Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
But the reports can be overwhelming - a confusing mass of graphs, numbers and URL's. How can you find the information that you really need, how do you know what to look for, and how do you make strategic decisions using the answers that you obtain?
Step 1: Knowing your markets
First, identify all the different types of visitor to your s (read full article) |
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| Category :: SE Optimization Articles |
Author :: Mike Valentine |
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| Article Title :: Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot? |
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| As a search engine optimization specialist I often optimize
existing web pages for small business clients, upload them to
the site and see pages re-indexed by Google within a week.
This only happens with existing business sites that have been
online for a few years. Google seems to be updating their
index as often as every other week at this point and older
established sites that are already indexed seem to be re-
crawled on that twice a month schedule on a fairly routine
basis.Two clients that hired me for recent work saw their rankings
shoot to the top for a newly targeted search phrase in a
weekend when I did optimization on a Thursday and they were
ranked instantly by Saturday. (read full article) |
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| Category :: SE Optimization Articles |
Author :: Jane McLain |
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| Article Title :: Beyond Search Engines |
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| Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business. Achieving a top listing from a major search engine is becoming more and more difficult over time. The competition for top spots is intense and it's getting harder every day to get listed at all. Also more and more search engines are moving to a pay-per-click model, and paying for top listings may not be in your budget.
The major search engine companies tend to be secretive about the details of their ranking process, so you have to rely on trial and error when optimizing your si (read full article) |
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| Category :: SE Optimization Articles |
Author :: Jane McLain |
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| Article Title :: A SEO Checklist |
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| Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat. The key to high search engine rankings is structuring your website correctly, including plenty of content that is relevant to your keywords, and making sure your website is spider-friendly. You can use this checklist to make sure all of your Web pages can be found, indexed and ranked correctly:
Your website is themed. Your site deals with an identifiable theme which is obvious from the text on (read full article) |
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| Category :: SE Optimization Articles |
Author :: Shelley Murphy |
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| Article Title :: Link Popularity Pitfalls |
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| As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their linking campaigns could be in vain if they let a large number of outbound links drain their existing PageRank. If their site were a bucket it would be full of holes, to illustrate this point, if you had a large number of outbound links, which are not reciprocated it would reduce your overall PageRank. Be diligent in identifying sites that are no longer linking back to you anymore. Also keep in mind putting more (read full article) |
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| Category :: SE Optimization Articles |
Author :: Kirk Bannerman |
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| Article Title :: Google Slavery...Old Habits Die Hard |
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| For the first few months after Yahoo decided to go their own way
with natural search (and MSN decided to get serious about the
search business), the search results provided by those two could
only be described as bizarre. Enough time has now passed that
the dust has somewhat settled and there are three main (from a
traffic standpoint) sites for quality natural searches.The term "natural search" is to distinguish true searches, as
opposed to paid advertisements which appear in the search results
for many search engines these days. I guess you can't really
fault the search engine companies from wanting to make some money
(actually, BIG money) selling ad space, but the deba (read full article) |
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