 Category :: SE Optimization Articles |
Author :: Usiere Uko  |
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| Article Title :: Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It? |
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| Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking high with Google is worth all the trouble it takes to get there. Little wonder then, that most SEO revolves round Google. When Google sneezes, the SEO world catches cold. When Google tweaks its search algorithms, SEO experts scamper back to the trenches to gaze at their crystal ball, to figure out what Google is up to. (read full article) |
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| Category :: SE Optimization Articles |
Author :: Dave Davies |
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| Article Title :: Ten Steps To A Well Optimized Website - Step Seven – Website Submissions |
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| Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.With services offering to help you get more traffic and higher search engine positioning by submitting your website to “18 Bazillion Search Engines For Just $19.95 Per Month!” and other such claims, there has grown much confusion around website submissions. In this article we will clear up many of the misconceptions around submitting your website and may even save you “Just $19.95 Per Month!” in the process.Over this ser (read full article) |
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| Category :: SE Optimization Articles |
Author :: Shawna Fennell |
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| Article Title :: The SEO Game - Do You Play It? |
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| Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.I remember as a teenager learning how to play Chess for the first time. Man it was complicated. Each piece moved different ways. You couldn't take shortcuts and get the game over with. You had to really think about your moves and watch your opponents moves as well. With each move they made, you had to analyze your next move and even the best plans of attack had to be readjusted constantly. The game was always changing depending on who you played against. But once you understood the game, once you understood all the components of the game, you were hooked. (read full article) |
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| Category :: SE Optimization Articles |
Author :: Charles Preston |
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| Article Title :: How To Measure Search Engine Marketing ROI |
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| According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?The answer is mostly yes. By utilizing data discovered in recently released research surveys and with the help of a few free online tools (read full article) |
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| Category :: SE Optimization Articles |
Author :: Tinu Abayomi-Paul |
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| Article Title :: Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools |
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| In this three part article, you’ll find many tools that any webmaster can use to monitor your site’s search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.URL Trends
http://www.urltrends.com/Most of the coverage I've seen focuses on the ability of UrlTrends to allow you to "View Any URLs Google PageRank, Alexa Rank, Popular Search Terms and Incoming Links".And that's a great thing, to be able to see all of that from one place. But one great thing missed about this tool are that you can subscribe to changes to the results via RSS -hands off monitoring of your site.Fagan Finder’s URL I (read full article) |
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| Category :: SE Optimization Articles |
Author :: Rick Rouse |
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| Article Title :: How To Weather Google Algorithm Changes |
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| If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected.What allows some websites to weather frequent algo changes and even prosper while others are banished to the nether regions of the SERPS or banned altogether? In a word, moderation.Search Engine Optimization is a lucrative business, and many SEOs routinely "push the limits" of what's allowed by the search engines in an attemp (read full article) |
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| Category :: SE Optimization Articles |
Author :: Glenn Murray |
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| Article Title :: How and When Should I Submit My Website to Google? |
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| As soon as you register your domain name, submit it to Google! Even if you haven’t built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven’t fully articulated your business plan and marketing plan, submit your domain name to Google.Don’t wait!There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within 6 months of submitting your site to G (read full article) |
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| Category :: SE Optimization Articles |
Author :: Sandeep Juneja |
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| Article Title :: Search Engine Marketing Simplified |
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| All the great efforts made for making your own site, goes in vain when your site doesn’t bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Upon serendipity of elaborating all of the above said problems, I would land up in search engine marketing basics.- Less Traffic means fewer hits to your site.- Fewer pages per views mean users checking your site but not getting interested in clicking on other pages. They don’t find it interesting to surf through.- Lesser PageRank. PageRank is Google’s way of measuring the quality of a site. They will give your site a rank marking out (read full article) |
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| Category :: SE Optimization Articles |
Author :: Terri Seymour |
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| Article Title :: Search Engine Tips & Techniques |
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| As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this.Meta tags & keywords - Meta tags are included in the
section of your site and are read by the search
engines. The two most important kind are "description"
and "keywords" Description is a description of the
content of your site and keywords is a list of keywords
relevant to the page.Research what people are searching for and use those
searches (relevant to your site) in your meta tags.
A great little keyword search tool is available here:
http://invent (read full article) |
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| Category :: SE Optimization Articles |
Author :: Darren Yates |
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| Article Title :: Optimize Your Site Pt2 |
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| 6: The hidden benefits to having the right links.
Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-)Eg exercise-equipment-reviews.htm is our reviews page.Note the hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% appearing, which is something the browsers throw in there to represent a space.If we then name the link to this page from our other pages 'exercise equipment reviews' and a (read full article) |
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