 Category :: SE Optimization Articles |
Author :: Vinodh Pushparaj  |
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| Article Title :: Search Engines The Masters Of The Internet Universe – Part 2 |
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| “This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable.”When we thought we are just boxed in by the same set of search engine perspectives, there it comes, “help” flapping its wide wings in the form of meta-search engines. These search engines gets results from multiple search engines and give an ordered list of highly relevant results. This is in a sense better as the search engines have become more targeted and live than when they were a few Internet years ago. For the uninitiated, an Internet year equates to 100 days in calendar days. This is because this is the time it typically takes an Internet concept or idea t (read full article) |
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| Category :: SE Optimization Articles |
Author :: Vinodh Pushparaj |
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| Article Title :: Search Engines The Masters Of The Internet Universe – Part 3 |
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| This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. Web sites have evolved from being perspective generators into something more commercial. The knowledge warehouses have finally figured out means to generate revenue for the knowledge service they render through multiple mechanisms. Similarly the search engines have evolved from just being the intelligent bots capable of indexing; organizing and serving relevant content pages to “SEusers (read full article) |
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| Category :: SE Optimization Articles |
Author :: Walter Vandenhoute |
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| Article Title :: Google Is Not Only A Search Engine! |
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| When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!A short overview of the main services of Google:++ Category One : Google Web Search Features ++- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local. As Google Local is in beta, only US searches are possible.
Are you living in Detroit and hungry and you want a taco, do a search on http://local.google.com and you get a list of all taco restaura (read full article) |
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| Category :: SE Optimization Articles |
Author :: Lisa Packer |
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| Article Title :: SEO: When Being Optimized Can Hurt |
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| It’s a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from “prospect” to “customer.”The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation.So, what’s not to love about Search Engine Optimization (SEO)?Plenty – if your efforts stop there. Because getting your sit (read full article) |
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| Category :: SE Optimization Articles |
Author :: Jennifer Sullivan |
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| Article Title :: PageRank for Websites: Is There More to the Web? |
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| Google’s PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google’s fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. PageRank is a term that relates to the algorithm that Google uses to rank a website in its search engine. Coined by Larry Page, one of the engineers of Google, PageRank has come to mean so much to webmasters and SEO’s that it dictates how we market a website. But let me coin a few terms of my own. (Or, borrow them from others, perhaps…) And while some of these concepts are included in the PageRank algorithm themselves, i (read full article) |
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| Category :: SE Optimization Articles |
Author :: David A. Bailey, Jr |
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| Article Title :: How To Avoid These Ten Costly Search Engine Mistakes |
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| If you have a website then you already know the importance of traffic.
Traffic is to Internet marketing as location is to real estate. It's the only
thing that really matters. If you cannot generate targeted visitors to your
site, you will not make any sales.Usually the owner or designer of the website is the person designated to
drive traffic to the site. The chief ingredient in generating traffic is the
search engine. Of coarse, you can use advertising, but it's going to cost you.
Using the search engines to generate targeted (interested in your product)
traffic is the least expensive method known.Unfortunately, many website owners do not understand (read full article) |
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| Category :: SE Optimization Articles |
Author :: Michael Murray |
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| Article Title :: Don't Make the Top 30 SEO Mistake |
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| SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren't that high.Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options.It's going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or ev (read full article) |
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| Category :: SE Optimization Articles |
Author :: Christoph Puetz |
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| Article Title :: Importance of Keywords in Links to Your Website |
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| Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. By now you probably heard about the importance of getting other websites to link to yours so that you can get a higher ranking in search engines. You listed your websites in some directories and also received a few other links to your website.But stop right here. How is being linked to your homepage? Are people just using a plain http://www.yourdomain.com for the link? Or is the link embedded in your business name? If so you are eventually loosing valuable points in your search engine ranking. To receive full 'points' from (read full article) |
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| Category :: SE Optimization Articles |
Author :: Michael Murray |
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| Article Title :: How Real SEO Analysis Works |
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| If you’re serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up and did the basics like placing keywords in the META data.Unfortunately, that’s all some companies do – pick out keywords that may or may not be appropriate and pack them into the META keyword data set that search engines pretty much ignore.Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones – Top 300 and page caching.Top 300
What’s the Top 300? It doesn’t sound too valuable unless your bigg (read full article) |
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| Category :: SE Optimization Articles |
Author :: Chris Everson |
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| Article Title :: Why SEO Will Make or Break You, Part 1 |
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| Today's article is about the wonders of SEO. SEO is short for Search Engine Optimization. If you know anything about our world wide web, than you surely know that the sites bringing in the most monstrous traffic are search engines. In the world of traffic, search engines control almost all of the pieces. If you stop and think about it, if you want to find something on the web, what do you do? Odds are you hop on over to Yahoo, Google, MSN, Alta Vista, Ask Jeeves, Kanoodle, and the list just goes on and on. Almost every method of obtaining traffic, other than offline sources and direct, random domain visits, all of your traffic is coming through these engines. Pay Per Click advertising, sp (read full article) |
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