 Category :: SE Optimization Articles |
Author :: Daria Goetsch  |
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| Article Title :: Every Search Engine Robot Needs Validation |
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| Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.Search engine robots are automated programs that traverse the web, indexing page content and following links. Robots are basic, and robots are definitely not smart. Robots have the functionality of early generation browsers: they don't understand frames; they can't do client-side image maps; many types of dynamic pages are beyond them; they know nothing of JavaScript. Robots can't really interact with your pages: th (read full article) |
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| Category :: SE Optimization Articles |
Author :: Stoney DeGeyter |
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| Article Title :: Determining the Value of Your SEO Service |
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| Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really starting to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before.After doing SEO for several years (since 1998) I recently put all of our regular SEO duties into a spreadsheet and noting the amount of time spent on each activity on a one-time basis, monthly basis, and a per-page basis (both one-time and monthly). This format a (read full article) |
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| Category :: SE Optimization Articles |
Author :: Ivana Giardi |
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| Article Title :: 5 tips to boost your PPC results on Google |
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As costs of PPC campaigns are increasing, internet marketers are
more than even under the pressure to deliver positive results.
The performance of PPC campaigns is dependent on following
factors:
- The impression rate
- Your ad position
- Click thru rate (CTR)
- Conversion rate
Finding the right balance between impression rate, ad position
and clicks is the starting point to successful PPC advertising.
Before exploring tips to help your campaign perform better,
let's quickly sum-up the concept how Google displays your ads in
its sponsored results:
* Daily budget controls frequency of your ad display
The frequency is expressed by number of impressions. If your
daily budget is no (read full article) |
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| Category :: SE Optimization Articles |
Author :: Daria Goetsch |
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| Article Title :: Good Content: The Key To Search Engine Ranking |
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| Good Content: The Key To Search Engine RankingWhat drives visitors to your website and keeps them there? Good content.Content is KeyGood content is key to website promotion success. All the bells and whistles in the world will not hold an audience like compelling information. Ask yourself: Why would a visitor stay at my website? What are they looking for? What do I have that they need? What holds them there once I've got them visiting? You have to tell your story in a way that will keep your visitors interested and coming back for more.Get Those VisitorsThe first part of the process is getting visitors to your site through search eng (read full article) |
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| Category :: SE Optimization Articles |
Author :: jeet |
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| Article Title :: Google shows visitor stats. |
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Google shows you visitor stats .
As strange it may sound but google is now showing you stats for
your site .
These include :
Terms for which your site shows in search results ,
Terms for which people clicked and actually visited your site ,
Number of times google visited your site ,
The information google has about your site ,
Number of pages it has indexed ,
If you have a site map ,
then when was it last downloaded .
Pages which google was not able to crawl ,
Why google was not able to crawl .
How to see these stats ?
Create a free google account . If you have a gmail account ,
you can use that email ID and password to login . Login at
http://www.g (read full article) |
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| Category :: SE Optimization Articles |
Author :: Daria Goetsch |
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| Article Title :: Getting Honest With The Search Engines |
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| Getting Honest With The Search EnginesI spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble.Search Engine*:A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.Algorithm*:A formula or set of steps for solving a particular problem.Frankly, no one can predict what will happen from day to day with the Search Engines. Only the Search Engine companies themselves know if the al (read full article) |
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| Category :: SE Optimization Articles |
Author :: Billy Horner |
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| Article Title :: Search Engine FAQ |
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| Why shouldn’t I use a submission service that submits my site to 5000+ search engines?Some Company's claim that they submit your website to 5000+ search engines.
The majority of these 5000+ so called search engines are free links for all pages, very special interest web pages or, even worse, websites masquerading as search engines.
Submitting your web page to these 5000+ search engines means, that you’ll receive 5000 spam e-mail messages. Quality matters so much more than quantity.Can Visual Orange guarantee top 10 search engine rankings?Visual Orange helps you to optimize your web pages so that they get the best possible rankings.
No one can guarantee a number (read full article) |
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| Category :: SE Optimization Articles |
Author :: Allan Gunneson |
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| Article Title :: Optimize Your Website or Get Lost In The Crowd! |
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| It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.That model worked fairly well in 1996 but if you are still following this strategy in 2005, you are effectively non-existent on the internet. Why? There are now dozens of search engines and directories and somewhere in the area of 80 million websites on the www. Still think folks are finding you?So how does the average consumer find your company? They type in a couple of keywor (read full article) |
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| Category :: SE Optimization Articles |
Author :: Matt Russell |
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| Article Title :: SEO Help: Don't Try to Fool the Search Engines |
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| Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide "private label" rights -- that is all the rage.And the reason? You get all the benefits of a well-written article without the work! Someone has to write the articles of course, and if you have writing skills theres plenty of opportunity for you.Why have articles become so popular? People surf the net looking for information -- or "content" to use the buzz word of the moment. They're not interested in adverts, or flashing banners -- they just annoy people. If they search for bananas they want solid information about bana (read full article) |
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| Category :: SE Optimization Articles |
Author :: Martin Enevoldsen |
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| Article Title :: How You Can Easily Compile A Gigantic Keyword List |
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| It doesn't matter what kind of marketing you are involved in.Having the most keywords for your market or niche is a surefire way to win over your competition, and that's a fact!The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.If you are using pagemill software to automatically build websites surrounding a particular market or niche, you know that the more keywords you have, the more pages your site will contain, and ultimately the higher pagerank and position your site will have.Therefore, having as many keywords as possible is absolutely c (read full article) |
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