 Category :: Sales Training Articles |
Author :: Jackie Ulmer  |
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| Article Title :: Hello! I Can't Sell! |
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| What's that you say? You can't sell?Oh, you must be right, although you are selling me right now!A good friend of mine once said to me, "Life is sales."What a profound statement! Think about it! Life IS sales. We sell all day, every day.We just don't realize or acknowledge the fact that we are selling.Why is that? I believe it is because we have adopted some misguided beliefs regarding selling.The interesting thing to keep in mind is that of higher income earners around the world, a large percentage come from the world of sales. Many from direct selling!When you think about sales, what comes to mind?Chances are, it's the pushy, arro (read full article) |
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| Category :: Sales Training Articles |
Author :: Robert J Farey |
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| Article Title :: A Stupid Question |
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| This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?Let us look at the sales letter first.The headline.Does it stand out? Does it grab your attention?Does it shout, "READ ME, READ ME, READ ME".On the other hand: Does it giv (read full article) |
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| Category :: Sales Training Articles |
Author :: Kimberly Stevens |
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| Article Title :: Positioning for Profits! |
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| Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool.On the way there, we stopped to pick up some lunch to eat pool-side. Given the choice of Wendy’s, Subway, or McDonald’s, I chose Subway because I knew I could get a relatively low-calorie, low-fat lunch there.How did I know that? Because I’d seen their commercials starring Jared who had lost something like 150 pounds by eating an all-Subway-sandwich diet.Now, I don’t need to lose 150 pounds, and I don’t plan to go on an all-Subway-sandwich diet. However, I also didn’t want to blow the 648 calories (read full article) |
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| Category :: Sales Training Articles |
Author :: Kimberly Stevens |
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| Article Title :: Start Your Sales Engine! |
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| Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort. Here are a couple of examples …A photographer gets to know a handful of bridal consultants that refer every new bride they meet to him. Each time they get a new client, he has the opportunity to get a phone call from that bride without having lifted a finger.A home cleaning company establishes a relationship with organizations that provide temporary corporate housing for companies with newly relocated employees. The (read full article) |
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| Category :: Sales Training Articles |
Author :: Joe Saddoris |
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| Article Title :: Psychology of Converting a Prospect to Money |
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| If you want a truly successful business, you need to take a close look at how Psychology can set you apart from the rest of your competition.Secrets of negotiatingRemember this: no matter how great your product or service, unless you can negotiate innovatively you'll never achieve the success that can be yours.When you follow-up with a prospects, ask them: "Do you have any situations that we can work out together using our mutual expertise?”Psychologically, by substituting the word "situations" for problems, you are more likely to get a positive response. Also, by using the term "combined or mutual expertise" you are telling them you respect their valuable kn (read full article) |
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| Category :: Sales Training Articles |
Author :: Niall Roche |
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| Article Title :: Maximize Sales and Minimize Returns with Learning Styles |
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| In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have customers. Most peoples understanding of customer acquistion stops at this point.One of the key factors in getting a customer to buy (literally) into what you're selling is engagement. You must engage their minds, engage their desires, engage their dreams and their hearts. That being said the next and most obvious question is "How?"Part of any sales process is how the potential customer learns about your product and how valuable it c (read full article) |
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| Category :: Sales Training Articles |
Author :: Patric Chan |
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| Article Title :: How To Write A Killer Sales Letter |
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| I sit down and look at my notebook. Then, I put myself into the ‘zone’.That’s how I start to write web copy that sells.Whether you agree with me or not, your web copy will determine whether your product’s going to sell online or not.Simple reason. In an offline sales pitch or presentation, you get to interact with your prospect. You get to touch him. He gets to see you personally.But not online. No, no, no. It all depends on the words on your site. See how powerful words are?I’m not saying I’m a guru at web copy. There are many other copywriters who are far better than me. Many. But I’ve written my own web copy and it’s selling. And at th (read full article) |
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| Category :: Sales Training Articles |
Author :: Michelle Annese |
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| Article Title :: 7 Safety Tips Every Realtor and Door-to-Door Sales Professional Need to Practice |
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| These are the top 7 safety tips that criminals don’t want you to know. It makes their job harder. What makes a criminal pounce? Intent and Opportunity. Their intent we have no control over, however we definitely can do something about the opportunity. Start thinking like a criminal. How would someone be able to take advantage of you? What throughout your day can put you at the peak time for a criminal to “come in for the kill”?1. When meeting a client for the first time, have them go to your office or a public establishment.2. If meeting a potential client at their home, try to bring another colleague with you. Remember, there is always safety in numbers. If you (read full article) |
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| Category :: Sales Training Articles |
Author :: Virden Thornton |
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| Article Title :: The Processionary Caterpillar Syndrome Costs You Sales? |
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| Some years ago I read and interesting story that illustrated why many of the sales and service industry professionals that invest their time and money in my personal telephone coaching sessions ( http://www.TheSellingEdge.com/personalCoaching.htm ) have until the coaching sessions have failed to move beyond an intellectual understanding of sound selling principles. Do you have the processionary caterpillar syndrome?The renowned French Naturalist, Jean-Henri Fabre, in an experiment with processionary caterpillars was able to entice them on to the rim of a large flowerpot. Processionary caterpillars move through the forest in a long procession feeding on pine needles. They derive the (read full article) |
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| Category :: Sales Training Articles |
Author :: Virden Thornton |
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| Article Title :: Turning Sales Techniques Into Sales Success! |
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| The goal of all sales training is not just to teach solid selling principles and techniques, but to actually help participants increase the number of new accounts (products and/or services) they sell and improve their multiple sales ratios. Unfortunately, many sales and service industry professionals gain an intellectual awareness of the methods of selling from the sales training they receive, yet fail to improve their bottom line sales results by systematically using the concepts in their daily transactions. See my article, The Processionary Caterpillar Syndrome Costs You Sales?There are a number of methods you can use to move beyond an intellectual awareness of sound sales techni (read full article) |
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