 Category :: Sales Articles |
Author :: Bill Gluth  |
| |
| Article Title :: Caring - The Secret Sales Strategy |
| |
| Sales information resource Just Sell, calls caring "sales love". Here's the meaning:Sales love ('sAlz - luv): noun: 1: unselfish and loyal care for the good of a customer, prospect, reseller, and/or team member.The only reason we are in business is to provide value to a group of people who care about the story we tell.According to business guru Jay Abraham, in his book Getting Everything You Can out of Everything You Got, "A successful business starts not with just a great idea or product. Rather, it starts with the desire to provide a solution to another's problem."Client means, "Under the protection of another." Customer means, "One wh (read full article) |
| |
 |  |
| |
| Category :: Sales Articles |
Author :: Dawn Josephson |
| |
| Article Title :: The “Write” Way to More Sales |
| |
| The sales letter you can’t put down…the advertising copy that makes you want the product…the resume that prompts you to call the job candidate this second…all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end?In today’s selling arena, writing skills have taken a backseat to other seemingly more important professional development activities. Most sales people would rather attend a seminar on negotiation strategies or marketing tactics rather than learn the proper usage of “that” or “which” in a sentence. What the (read full article) |
| |
| |
| |
| Category :: Sales Articles |
Author :: Daniel Sitter |
| |
| Article Title :: Sales Training from the Ghostbusters |
| |
| Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka… the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is in shambles because a legion of evil spirits has invaded and is currently wreaking havoc and chaos throughout the land. The perplexed Mayor feels that these Ghostbusters may be his only chance at saving the city, although he is not altogether convinced. Conversely, the Agency Head wants these Ghostbusters arrested and jailed for fraud.Bill Murray’s character then presents the best sales presentation and close that has ever been writ (read full article) |
| |
| |
| |
| Category :: Sales Articles |
Author :: William King |
| |
| Article Title :: Selling Your Business – Step by Step Process |
| |
| So it's finally come time to sell the business. After investing years of your time and uncounted thousands of dollars, it has become successful, providing for your needs and wants, and it's time to enjoy the fruits of your labor. Where do you start?A good time to start thinking about selling a business is right after startup, when it shows signs of beginning to succeed and become self-sustaining. Even if you are planning on bequeathing it to your progeny or a partner, it's never too early to think about what will happen afterwards.The first step is to take your time--selling a business is a complex process and you will only do it once. Confidentiality is a necessity at t (read full article) |
| |
| |
| |
| Category :: Sales Articles |
Author :: Lisa Packer |
| |
| Article Title :: Whats So Special About You? Defining Your USP |
| |
| Your prospect is in the market for a widget, just like the one you sell. She surfs over to Google (or picks up her Yellow Pages) and looks up “widgets.”She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you?This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she should choose your product or service over that of your competitor.So, how do you determine yours?First, you need to sit down and make a list of all the benefits of doing business with you, and those of (read full article) |
| |
| |
| |
| Category :: Sales Articles |
Author :: Kara Kelso |
| |
| Article Title :: Making the Sale When the Customer Won't Buy |
| |
| Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to pay a dime.If you aren't using this idea already, make sure to put it into action immediately. Have a gift registry form ready to point those customers to should they want extra items they simply can not buy right now.What they do is fill out their information, special dates (Birthdays, Anniversary, etc), and the products they want. Then, they fill out names and contact information of relatives and friends they know they will be recei (read full article) |
| |
| |
| |
| Category :: Sales Articles |
Author :: Fox Realtor |
| |
| Article Title :: Selling Is Not Closing Customers, It's About Opening Relationships |
| |
| A sales rep friend and I were talking one afternoon about how to improve his selling skills. He's been in financial services for 13 years, but as of late his business has been slow. He was telling me how bad he felt because he wasn't getting many appointments. People weren't returning his phone calls. In addition, the few people he was speaking to weren't interested in meeting with him.
In the next sentence, however, he sparked up and said - with a great deal of pride, 'I'm a great closer. Just put me in front of a prospect, and I'll walk away with an order eight out of ten times."
"Then why isn't your business growing by leaps and bounds? Why aren't you making tons (read full article) |
| |
| |
| |
| Category :: Sales Articles |
Author :: Brian Lambert |
| |
| Article Title :: Open Source Selling? The Next Evolution? The Next Revolution |
| |
| "Open-source" is typically found in the Information Technology area as a way to provide an open standard and framework for building software projects. The major benefit of "open source" to software programmers has been dramatic. "Source code" is defined as the inner working and competitive advantage of operating systems and other computer programs. In open-source frameworks, the source code is freely available for all to see -- and improve upon.It doesn't stop at the access to the source code however. Open-source standards have been developed that also allow for the free distribution and re-distribution of the source code so others may leverage the program within their own appl (read full article) |
| |
| |
| |
| Category :: Sales Articles |
Author :: Kelley Robertson |
| |
| Article Title :: Don’t Waste My Time! |
| |
| Many participants in my programs ask how to deal with people who appear to be seeking information and nothing more. In many environments these individual’s are called time wasters. Time wasters come in every shape and form but they usually possess a few consistent characteristics – they ask a continuing stream of questions, take up loads of our time, and seldom end up buying anything.What is particularly interesting about these situations is that many time wasters don’t set out to be that way. It is usually our fault that this happens because we don’t control the sales process. And in many cases, we become the time waster.Most sales professionals know they are suppos (read full article) |
| |
| |
| |
| Category :: Sales Articles |
Author :: Steve McLaughlin |
| |
| Article Title :: Exporting to Europe: Not the Challenges You Think |
| |
| If you plan to do sell your product or service in Europe the problems you encounter may not be the ones you expect. It’s easy to focus on perceived difficulties, such as the so-called ‘language barrier’, while not noticing the real pitfalls – until it’s too late. I learned three lessons the hard way: appreciate the different cultures, understand the value of quality vs. speed, and know which foreign language is key to your business.If you hope to compete with local firms in Europe you must understand European business cultures. Notice the use of the word of the word ‘cultures’ - plural. When I first started doing business in Europe, three years ago, one of the first (read full article) |
| |
| |
| |
| |
| Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 [106] 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 Next |
Article Categories
