 Category :: Small Business Articles |
Author :: Lorraine Cohen  |
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| Article Title :: Small Business Spoiler - Procrastination |
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| One of the most common issues that comes up for business owners is procrastination -wasting time, putting obstacles in the way of taking action towards goals, making excuses for delays, creating confusion/busyness etc. Procrastination is a self-defeating behavior.I believe that as human beings, we are adept in creating convincing language that allows us to rationalize an action or non-action to ourselves and others. We become masterful in presenting a logical sounding viewpoint that successfully defends our position to procrastinate. In this way, we give ourselves permission to step into avoidance, despite the results we say we want!Having a game plan with action steps can f (read full article) |
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| Category :: Small Business Articles |
Author :: Janis Pettit |
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| Article Title :: Small Business Savvy: Reaching Key Big Business Decision Makers |
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| As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger companies. Getting to the right person who can seal the deal can be a frustrating experience, especially if you don’t have a game plan. Here are three ways to connect with the right people. Cold Calling In this age of voice mail, reaching prospects by phone has become more difficult. Cold calling will most likely reap stronger results if you’re trying to reach small business owners, where connecting with the owner by phone is more likely, but with persistence you can reach corporate managers as well. There are several important steps you need to (read full article) |
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| Category :: Small Business Articles |
Author :: Caroline Jordan |
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| Article Title :: Cash Flow: Why Chaos Equals Poor Cash Flow |
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| Recently one of my customers told me the chaos swirling through his company was the result of poor cash flow. If only he had more money, his company would run better.I must respectfully disagree.Poor business processes produce chaos. Chaos leads to poor cash flow. Fix the poor business processes and the cash flow problems disappear.What business processes am I talking about?1. Having a clear picture of who your customer is.Here’s what my customer looks like: My customer is a small business owner looking for ways to make his or her business run better. He or she is often overwhelmed by all the tasks that must be completed and often does not have time fo (read full article) |
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| Category :: Small Business Articles |
Author :: Kevin P. Dervin |
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| Article Title :: Small Business Marketing - Clarify Success |
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| When you hear the word “success” does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and how you’ll know when you’ve achieved it?What’s the definition of success for your business? Most small businesses are selling their time and expertise to deliver a service to their clients. So the question I want you to reflect upon is this… “What does success look like?”Now before you start answering with responses like, “I’ll do $X Million in sales this year.” – STOP! That’s not what I meant. The question is… “What does success look like for your (read full article) |
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| Category :: Small Business Articles |
Author :: Jamie Keller |
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| Article Title :: Small Business Computer Security, the Basics |
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| Anyone in business today realizes both the natural dependency on computers in the workplace, and also the potential dangers associated with storing important data on them. Today’s business owners are constantly being reminded that their company’s data is at risk by the daily reports on various news stations, or even their favorite business-related website.But what can a typical small business owner do to protect their network from these threats that are broadcasted in so many ways? Dangers lurk at every turn on the Internet. There are thousands of attacks or areas of security that could be discussed, but I am going to try and focus on three general nuisances associated with t (read full article) |
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| Category :: Small Business Articles |
Author :: Bob Normand |
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| Article Title :: Four Reasons Why Small Businesses Succeed (or Fail) |
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| The American system of business management has been admired and emulated around the world. This system is characteristic of two traits in the American psyche: (1) enthusiasm for the future and making things better, and (2) an openness and willingness to change in order to achieve that end.No society in the world is better or more prolific at creating new businesses than the United States capitalistic system but often we are so busy commercializing ideas and starting new ventures that we don’t take the time to learn basic, successful management principles that have been developed by our larger companies.Many entrepreneurs are technical experts in what they do but start a bu (read full article) |
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| Category :: Small Business Articles |
Author :: Myrna Greenhut |
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| Article Title :: Smart PR Tactics for Small Businesses |
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| Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing:Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.H (read full article) |
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| Category :: Small Business Articles |
Author :: Caroline Jordan |
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| Article Title :: Do You Make These 7 Deadly Cash Flow Mistakes? |
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| Managing cash flow is every small business owner’s most important function. Avoid these seven deadly mistakes to make sure you aren’t creating cash flow problems in your business.1. Using the “Fly By The Seat of Your Pants” Accounting Method.When tax time rolls around do you find yourself pawing through piles of paper on your desk looking for credit card receipts from your business trip? Or are you upside down digging under the seat of your car trying to figure out where all your gas receipts are? Are you wondering if that coffee stained piece of paper is an invoice from a supplier? Do you have a vague feeling that someone, somewhere owes you money but, you just can (read full article) |
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| Category :: Small Business Articles |
Author :: Ugo Okonkwo |
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| Article Title :: How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL |
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| It’s a commonly quoted statistic: 80% of all small businesses will fail within the first five years of running. In fact, in Internet marketing, this figure can be as high as 95%. Yes, it’s a commonly quoted statistic but for some reason, people are not very good at saying exactly why this happens. And it happens to what seems like nearly all newborn businesses.It may be simply due to the usual factors i.e. inadequate time and energy investment in advertising, poor dedication, lack of perseverance, no focus, ambitiously low goal setting and so on.But the sadder news is that even with full and enthusiastic application of none of the above, many entrepreneurs may be headed (read full article) |
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| Category :: Small Business Articles |
Author :: Letitia Wright |
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| Article Title :: WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising |
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| Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things.The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too? Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted (read full article) |
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