 Category :: Small Business Articles |
Author :: Bette Daoust, Ph.D.  |
| |
| Article Title :: Who Makes the BEST Alliance |
| |
| What types of companies do you want to align yourself with?What is the best company to align with? It is a company that does not quite compete with your core business. By this we mean that the company has offerings that dovetail into what you have to offer. If you were selling tire rims, then you would likely want to form an alliance with a company that sells tires. The relationship would work for both companies. Even though you are in the same industry, you both have a different focus. By forming an alliance, you both win. So how do you find such companies? First, you will need to determine what your core business is, and second, what other business would be beneficial for you to (read full article) |
| |
 |  |
| |
| Category :: Small Business Articles |
Author :: Bette Daoust, Ph.D. |
| |
| Article Title :: Finding the PERFECT Alliance Partner |
| |
| Where do you look for the appropriate alliance?One of the most asked question is “Where do you find a good alliance partner?” It is actually fairly easy. You can find potential alliances by taking some time to research potential partners. Remember that you should start by focusing more on finding the potential partner than you do on implementing the alliance.You should rely on your own business relationships and referrals from your current customer base or contacts. It is through referrals that the best possible linkages are obtained. Yes, there are other ways to get potential partners and those can also be explored, it is just that they take a little longer to cultivate (read full article) |
| |
| |
| |
| Category :: Small Business Articles |
Author :: Bette Daoust, Ph.D. |
| |
| Article Title :: Keeping a Partnership ALIVE and THRIVING |
| |
| What are the best methods for keeping a good business relationship?Once you have a business relationship in place, you need to work on that relationship to keep it intact. As a matter of fact, people nurture their business relationships more than they do their families! The first and most obvious method is to follow up with questions and requests in a timely manner. This rapid response to queries does more for the relationship than sending out regular information. Customers or business partners are really impressed with response rates.Can you imagine asking a person in a retail store a question about the product you are about to purchase and they say they will get back to yo (read full article) |
| |
| |
| |
| Category :: Small Business Articles |
Author :: Judith Wentzel |
| |
| Article Title :: Become The Squeaky Wheel and Watch Your Business Skyrocket! |
| |
| Providing high quality customer service is a must for any business to survive.Following up on all contacts and leads is also crucial in order to increase your sales and client base.If I had a nickel for every time I have had to remind a new client about the importance of following up...The truth is, life can be hectic. A typical business day can
evolve around numerous telephone calls, deliveries, new orders
and so on which can make following up on your days contacts
rather difficult.Add to the mix having to read and respond to email and you
compound your daily stress.Life does not have to be this stressful. There is wonderful
technology available to he (read full article) |
| |
| |
| |
| Category :: Small Business Articles |
Author :: Stephanie Chandler |
| |
| Article Title :: How to Create an Employee Manual |
| |
| Large corporations use employee manuals to both educate employees about policies and protect themselves legally. Whether or not you need an employee manual is your decision, though it can be a great tool for keeping your policies consistent.Make sure you have your employee manual reviewed by a lawyer to make sure it is compliant with local and federal laws. Some employers also require employees to sign a document stating that they have read and understand the policies in the guide.The following is a sample outline that you can use as a guideline for your manual:1.Welcome & Introduction2.Purpose of Handbook3.Company Mission Statement4.Company Histo (read full article) |
| |
| |
| |
| Category :: Small Business Articles |
Author :: Will Dylan |
| |
| Article Title :: Share Ad Expenses to Boost Profits |
| |
| The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for volume discounts when it comes to buying advertising space or marketing materials, and thus they end up paying higher rates for the same ad space or marketing materials purchased by their corporate counterparts.In recent years, there have been some changes in the marketplace that are of benefit to small business owners. For example, Internet procurement sites have emerged offering discount rates on e (read full article) |
| |
| |
| |
| Category :: Small Business Articles |
Author :: Will Dylan |
| |
| Article Title :: Small Business Marketing, According to Seinfeld |
| |
| What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as “Man Hands” and “master of your domain”.The Coffee Shop – Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about “nothing.” You should spend some time there as well, but instead of talking about your parents or your date last night, get together with other small business owners and talk about your respective business and marketing activities. Many of you already participate in local business clubs and organizations, but the feedback and share (read full article) |
| |
| |
| |
| Category :: Small Business Articles |
Author :: Lee Traupel |
| |
| Article Title :: Speed Kills on the Web! |
| |
| I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And these were companies who burnt through significant amounts of capital (in the millions, tens of millions or hundreds of millions in many cases) while they were rushing to get to market.Do you wonder why every time you talk to someone he or she seems to be in such a hurry that they don't really have time to talk with you? But if you want to work with them, you have to try and converse on the phone as a first step, or even worse, setup some type of a face-to-face meeting. What's going on? Why aren't we a (read full article) |
| |
| |
| |
| Category :: Small Business Articles |
Author :: Kimberly Stevens |
| |
| Article Title :: Joint Venture Your Way to Extraordinary Sales! |
| |
| You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!Ever wonder why McDonald’s is inside many WalMart stores? Or why you can buy the board game, Cranium, inside most Starbucks locations?These are not just lucky coincidences. They are very well-planned, structured, and negotiated marketing strategies. They are implemented by companies that get creative with their marketing by focusing it around who their ideal customer is, where they spend their time, and what they do.These kinds of joint ventures, or distribution agreements, deliver convenience to t (read full article) |
| |
| |
| |
| Category :: Small Business Articles |
Author :: Duane Gordon |
| |
| Article Title :: Hone Your Edge, Stay Focused |
| |
| A common hazard faced by new entrepreneurs is a lack of faith in the power of their offer. Many business people lose focus because they are worried they wont generate enough cash flow from their core product. They attract potential customers with outstanding expertise but then muddy the water by trying to sell anything those customers want, regardless of how it fits into their business plan. This is confusing, both for the customer, who doesnt really know what type of business you have, and for yourself. Heres how to stay on track.Many business people lose focus because they're worried they cant generate enough cash flow from a small group of products or services. You attract poten (read full article) |
| |
| |
| |
| |
| Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 [18] 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 Next |
Article Categories
