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 Category :: Spam |
Author :: Michael Hopkins  |
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| Article Title :: SPAM: Are you taking the Asterisk*? |
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SP*M is the scourge of the Internet. Everyone hates SP*M. Even
SPA*MERS hate SP*M!
For the average email user it's an annoyance. But for the
Internet marketer it represents a serious threat. If you're
sending ezines, autoresponder messages or solo ads as a means of
building your business, then there's every chance that between
10% and 50% of your recipients never get your email.
It's the SP*M blockers you see.
More and more email users have installed SP*M blockers to
prevent all the thrash from ever reaching their inbox. Likewise,
an ever-increasing number of ISPs use similar technology to
protect their users.
This represents a serious challenge to the legitimite marketer
who's sending legitimite emails to legitimite opt-in recipients.
It's gotten to the point where I can't even spell the word SP*M
in this article for fear it never reaches you. I should also
avoid words like FR*E or M*NEY or OPP*RTUNITY or even something
apparently harmless like CLICK BEL*W!!
In fact, there's so many things that will clock up points on the
SP*M blocker's index, that it's getting near impossible for us
to write anything in our emails. (If you're interested, you can
see an extensive list of the kind of stuff that will earn you
SP*MMER points at http://spamassassin.org ests.html).
So what can you do to get around this problem?
Simple. You've got to determine whether the emails you send out
are going to pass the SP*M blockers criteria or not.
Here's how to do it without spending a penny...
1. Download and install Eudora email software from
http://eudora.com (it's FR*E!).
2. Download and install Spamnix from http://www.spamnix.com (the
FR*E version is fine).
3. Set up one of your existing email accounts in Eudora or
create a new one especially for the purposes of testing your
mails.
4. Every time you have an email ready to send to your opt-in
subscribers, send a test copy to your email account in Eudora
first. Spamnix will examine the mail and, if it looks like SP*M,
it will filter it into a special folder it creates to handle
this kind of thing. Spamnix will also tag a report on to the
bottom of the message that shows you exactly what's wrong with
your email to earn it such a poor reputation.
Now, all you have to do is tweak your message according to the
Spamnix report and try again. Keep doing this until Spamnix no
longer considers you a dirty rotten SP*MMER.
Because Spamnix uses the same criteria as just about every other
SP*M blocking software, you can now be quite certain that your
email will reach its intended recipients.
So, don't let those SP*MMERS drive you out of business. Take
action today to ensure that their dodgy business practices are
not costing you dearly.
And with that I've got to sign off... I've just received a H*T
offer on how to make L*ADS of M*NEY selling VI*GRA to people
with M*RTGAGES who W*RK from H*ME to pay off their CR*DIT C*RD
B*LLS!
Or something.
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