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 Category :: Spam |
Author :: Sharon Housley  |
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| Article Title :: RSS Feeds |
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Lets face it as much as we all rely on email communications it
is not really a reliable technology.
Why Should I care about RSS Feeds SPAM and viruses have wreaked
havoc with a communication medium and reduced its value. Users
have become admittedly paranoid about privacy issues and have
begun "tuning out" and mentally filtering mail. What this means
is that vendors really ought to begin exploring alternatives
means of communciation in order to be heard. One of these
alternatives is RSS or Really Simple Syndication.
While I'm not suggesting that you abandon email I think that
many might want to consider RSS feeds as well. Because RSS Feeds
are selected by the end user spam is not an issue. RSS is
created using XML, a very basic markup language. One that does
not contain the risks inherent to email.
Endusers select the feeds they wish to view. Content providers
select the feeds they wish to display. By providing a RSS feed
another site may pick up "news" about your software and post it.
If email continues on a self destruct course RSS will become a
new standard and an accepted viable alternative or more likely
an email supplement. For now if you have a "technical" customer
base RSS might be a "cool" thing to add.
What are RSS Feeds - In very simple non-technical terms RSS is
an XML file containing a directory of web pages with related
news or information. The RSS is contained in an XML file and
referred to as a "feed". RSS format is very simple, in fact even
I was able to create a feed with little effort.
The XML file basically contains what would be commonly used as a
title and description in an html document, along with the url of
a web page containing the actual content.
Sample feeds can be seen at:
http://www.softwaremarketingresource.com/feed.xml
http://www.softwaremarketingresource.com/marketing-feed.xml
http://www.notepage.net/feed.xml
Once uploaded to a website the feed should be validated (to make
sure you did not use any invalid characters). The feed can then
be submitted to engines. Individuals can view your content in a
reader. Individuals can also add news feed to their websites by
using an aggregator and tapping the feed of news vendors or
others.
For convenience I've created a webpage with RSS resources at
http://www.softwaremarketingresource.com/rss-feeds.html
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