 Category :: Web Design Articles |
Author :: Niall Roche  |
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| Article Title :: The Top 8 Website Sins Part Two |
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| Sin #5Poor Spelling And GrammarWe all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're losing sales. Plain and simple. You don't need a masters degree in English but poor spelling puts people off. From a visitors point of view if you couldn't be bothered spellchecking your website then how good can your product really be?Here's 4 tips for proofreading your website.1. Use a spellchecker. Every word processor has one. If (read full article) |
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| Category :: Web Design Articles |
Author :: Herb Leibacher |
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| Article Title :: Ten Fatal Mistakes That Make Web Sites Stink |
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| Since you’ll spend lots of time and money to create your web site, don’t you want to make sure you’re not making mistakes that at best irritate users, and at worst make you lose customers?After all, when you alienate users, you lose potential revenue. Who can afford that?Dr. Jakob Nielsen, Principal of the Nielsen Norman Group, says that the top 10 website mistakes include:1. Not listing prices. Pricing in the most specific piece of information users need to understand the nature of offers. By not providing pricing, people feel lost and it reduces their understanding of a product line. Prices let users differentiate among products.2. Inflexible search eng (read full article) |
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| Category :: Web Design Articles |
Author :: Dali Bahat |
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| Article Title :: How To Rescue Your Graphic Design Project When All Else Fails |
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| Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve.Yet when you decide to do the graphics in-house to reduce turnaround time or cut expenses, those logos, photos, charts, graphs, pictures, timelines, illustrations, etc. can be a source of frustration, embarrassment, stress and perhaps lost business. Following ten simple tips to surefire do-it-yourself graphic design, however, will help maximize your visual punch, minimize you (read full article) |
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| Category :: Web Design Articles |
Author :: Adam Senour |
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| Article Title :: The Secrets of The Shriekers |
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| I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.For the purposes of this article, let's refer to Amazing Formula (http://www.amazingformula.com) as an example of such a site. (Note: I have never purchased this product and can make no claim, verification or guarantee one way or the other as to its effectiveness. The sole purpose of my mentioning this site is as a study of the ad copy within.)There isn't very much in terms of "content"; the marketing of the "bribes" is confined (read full article) |
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| Category :: Web Design Articles |
Author :: Carmen Wisenbaker |
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| Article Title :: Website Savvy: 10 Key Steps to Turn Your Customers ON! |
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| “How to turn “slightly interested” customers into “I’ve got to have it!” customers!”I am truly amazed as to the lack of information websites contain. You would think that a business would realize that a potential customer would at least like to know how to contact the customer service department. But, you’d be astonished at how many times I’ve actually come across NO information on the business except “place your order here”. That truly leaves the customer with a feeling of abandonment. Since I visit so many websites throughout the year, I wanted to list some of the top 10 things I look for when making the decision whether to purchase or not.Number 1: I (read full article) |
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| Category :: Web Design Articles |
Author :: Rick Hendershot |
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| Article Title :: Make it Clear What Your Website is About |
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| Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either1. Not clearly specifying the objectives of your website, or2. Not making it obvious what your web pages are about.Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from the prospective customer's point of view.Many marketing people confuse their own concerns with those of their potential customers. For instance they think that a sexy manufacturing technique, or the fact that the product uses "materials developed by NASA" will impress their customers. Generally it won't.This is the (read full article) |
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| Category :: Web Design Articles |
Author :: Rick Hendershot |
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| Article Title :: Build Web Pages from the Top Left Corner Down |
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| There are two important reasons to build your website from the top left hand corner down.The first one is that this is the way people (at least in the western world) read pages. They tend to begin at the top and read towards the bottom. And they tend to look at the left column before they look at the right. This is why your web pages should contain the most important headlines and descriptive information near the top.Some designers fall into the habit of creating a standard "image oriented" header to appear on all the pages within a site, in order to give it a consistent look.The problem with this is that it wastes the most important web page real estate on non-specif (read full article) |
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| Category :: Web Design Articles |
Author :: Rick Hendershot |
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| Article Title :: Using Server Side Includes to Simplify Your Web Design |
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| An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file.For instance, say you want each page in your site to include a short paragraph that uniquely identifies your site. I normally call this a "site-id". It would read something like this:ForSaleTours.com - provides information and sources for virtual tours for the real estate industry. We explain different methods of combining (read full article) |
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| Category :: Web Design Articles |
Author :: Rick Hendershot |
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| Article Title :: Creating a Basic Web Design Template |
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| A "template" is simply a design format which you can apply to all (or most) of the pages in your web site. The first advantage of using a "template" system is that it allows you to make your most important design decisions at the beginning, and then just focus on content. The second advantage is that it allows you to quickly create new pages based on your standard design.The disadvantage is that many template-based websites look homogenized and seem to lack a unique character. Designers who sell templates tend to use the same formats over and over again, insert the same generic images, and use the same techniques.Just as important, templates are often not ready-to-go (read full article) |
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| Category :: Web Design Articles |
Author :: Alvin Poh |
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| Article Title :: Increase Your Website Sales Instantly |
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| If there’s one thing that I’ve learnt so far, it’s that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you’re just wasting your effort. Web sites are only as good as their copy, so if you want to run a successful website, check and double-check your copy!
Listed below are thirteen tips to better your copy and increase your sales:
1. Use short benefit-focused headlines.
Grab your readers attention from the very first line by piquing their curiosity. Ask a question or make a statement that causes a question to be formed in the minds of your readers. This will get (read full article) |
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