english Strategic management of market niches: a model framework / by Gorazd Ocvirk By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
english Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
english Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
english Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken By libraries.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
english Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors By libraries.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
english Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By libraries.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
english A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt By libraries.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
english Wake up Your Call Center: Humanize Your Interaction Hub. By libraries.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
english Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui By libraries.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
english Escaping the build trap: how effective product management creates real value / Melissa Perri By libraries.mit.edu Published On :: Sun, 2 Dec 2018 06:56:36 EST Online Resource Full Article
english The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon By libraries.mit.edu Published On :: Sun, 25 Nov 2018 07:06:10 EST Online Resource Full Article
english Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith By libraries.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5416.5.S584 2016 Full Article
english Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema By libraries.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5415.13.G83 2018 Full Article
english Social media management: persuasion in networked culture / Ben Shields By libraries.mit.edu Published On :: Sun, 11 Nov 2018 07:06:37 EST Dewey Library - HF5415.1265.S5334 2017 Full Article
english Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.) By libraries.mit.edu Published On :: Sun, 4 Nov 2018 07:06:58 EST Online Resource Full Article
english City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth By libraries.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
english Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport By libraries.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
english What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By libraries.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
english Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon By libraries.mit.edu Published On :: Sun, 30 Sep 2018 07:16:27 EDT Dewey Library - HF5415.127.Y66 2017 Full Article
english J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger By libraries.mit.edu Published On :: Sun, 12 Aug 2018 07:15:19 EDT Hayden Library - HF5465.U6 P454 2017 Full Article
english Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso By libraries.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
english Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank By libraries.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
english Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors By libraries.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
english Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte By libraries.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
english Market design: auctions and matching / Guillaume Haeringer By libraries.mit.edu Published On :: Sun, 17 Jun 2018 06:31:29 EDT Dewey Library - HF5476.H24 2017 Full Article
english Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert By libraries.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Dewey Library - HF5415.13.H48 2018 Full Article
english Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton By libraries.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Online Resource Full Article
english Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi By libraries.mit.edu Published On :: Sun, 20 May 2018 06:31:31 EDT Online Resource Full Article
english Navigating the organizational landscape / Lois Kelly and Carmen Medina By libraries.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
english Great customer experience starts with product management. / Matt LeMay By libraries.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
english Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy By libraries.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
english Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips By libraries.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Hayden Library - HF5415.2.C457 2017 Full Article
english Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard By libraries.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
english Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey By libraries.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
english Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard By libraries.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
english Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check By libraries.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Dewey Library - HF5415.H74155 2017 Full Article
english Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak By libraries.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Online Resource Full Article
english El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila By libraries.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Rotch Library - HF5430.6.L29 D38 2016 Full Article
english Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner By libraries.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
english The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells By libraries.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
english Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney By libraries.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
english Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors By libraries.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
english Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg By libraries.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5438.25.W29295 2015 Full Article
english Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres By libraries.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
english Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi By libraries.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5415.127.P8498 2016 Full Article
english The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt By libraries.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
english Simply said: communicating better at work and beyond / Jay Sullivan By libraries.mit.edu Published On :: Sun, 4 Mar 2018 06:42:19 EST Online Resource Full Article
english Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas By libraries.mit.edu Published On :: Sun, 4 Mar 2018 06:42:19 EST Online Resource Full Article
english Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein By libraries.mit.edu Published On :: Sun, 18 Feb 2018 06:34:00 EST Rotch Library - HF5459.B5 G65 2016 Full Article
english Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish By libraries.mit.edu Published On :: Sun, 4 Feb 2018 06:47:04 EST Dewey Library - HF5718.22.S349 2016 Full Article
