english Beginning Salesforce developer / Michael Wicherski By libraries.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
english Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy By libraries.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
english Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.) By libraries.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
english Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer By libraries.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
english Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica By libraries.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
english Style and Statistics: The Art of Retail Analytics / Brittany Bullard By libraries.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
english Order at the bazaar: power and trade in Central Asia / Regine A. Spector By libraries.mit.edu Published On :: Sun, 7 Jan 2018 06:32:08 EST Rotch Library - HF5475.K982 B57 2017 Full Article
english Shopping mall / Matthew Newton By libraries.mit.edu Published On :: Sun, 7 Jan 2018 06:32:08 EST Hayden Library - HF5430.3.N49 2017 Full Article
english Social media analytics strategy: using data to optimize business performance / Alex Gonçalves By libraries.mit.edu Published On :: Sun, 31 Dec 2017 06:29:12 EST Online Resource Full Article
english Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia By libraries.mit.edu Published On :: Sun, 24 Dec 2017 06:40:37 EST Dewey Library - HF5415.32.C658673 2017 Full Article
english The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton By libraries.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Dewey Library - HF5415.32.C36 2015 Full Article
english Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu By libraries.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Online Resource Full Article
english Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay By libraries.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Online Resource Full Article
english Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors By libraries.mit.edu Published On :: Sun, 19 Nov 2017 06:25:11 EST Online Resource Full Article
english Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar By libraries.mit.edu Published On :: Sun, 22 Oct 2017 06:24:23 EDT Online Resource Full Article
english The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch By libraries.mit.edu Published On :: Sun, 22 Oct 2017 06:24:23 EDT Online Resource Full Article
english Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel By libraries.mit.edu Published On :: Sun, 15 Oct 2017 06:30:59 EDT Online Resource Full Article
english Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska By libraries.mit.edu Published On :: Sun, 1 Oct 2017 06:26:43 EDT Online Resource Full Article
english Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors By libraries.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
english The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips By libraries.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
english Competitive advantage of customer centricity / by Sathit Parniangtong By libraries.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
english Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred By libraries.mit.edu Published On :: Sun, 10 Sep 2017 06:27:47 EDT Dewey Library - HF5721.O53 2016 Full Article
english Powering content: building a nonstop content marketing machine / Laura Busche By libraries.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
english Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang By libraries.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
english Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors By libraries.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
english Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos By libraries.mit.edu Published On :: Sun, 30 Jul 2017 06:24:35 EDT Online Resource Full Article
english The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker By libraries.mit.edu Published On :: Sun, 30 Jul 2017 06:24:35 EDT Online Resource Full Article
english Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey By libraries.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
english Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey By libraries.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
english Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne By libraries.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
english Strategic Innovative Marketing: 5th Ic-sim, Athens, Greece 2016. By libraries.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
english Energy branding: harnessing consumer power / Friorik Larsen By libraries.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
english Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors By libraries.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
english Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors By libraries.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
english Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors By libraries.mit.edu Published On :: Sun, 16 Jul 2017 06:26:57 EDT Online Resource Full Article
english Marketing and customer loyalty: the extra step approach / Mauro Cavallone By libraries.mit.edu Published On :: Sun, 16 Jul 2017 06:26:57 EDT Online Resource Full Article
english The battle for the High Street: retail gentrification, class and disgust / Phil Hubbard By libraries.mit.edu Published On :: Sun, 25 Jun 2017 06:20:26 EDT Rotch Library - HF5429.6.G7 H86 2017 Full Article
english Product Development for Distant Target Groups: An Experimental Study for the Silver Market / Malte Marvede ; with a foreword by Cornelius Herstatt By libraries.mit.edu Published On :: Sun, 25 Jun 2017 06:20:26 EDT Online Resource Full Article
english The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt By libraries.mit.edu Published On :: Sun, 25 Jun 2017 06:20:26 EDT Online Resource Full Article
english The big fish experience: create memorable presentations that reel in your audience / Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones By libraries.mit.edu Published On :: Sun, 18 Jun 2017 06:23:06 EDT Dewey Library - HF5718.22.N49 2016 Full Article
english Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig By libraries.mit.edu Published On :: Sun, 30 Apr 2017 06:21:34 EDT Online Resource Full Article
english Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu By libraries.mit.edu Published On :: Sun, 30 Apr 2017 06:21:34 EDT Online Resource Full Article
english The Data and Analytics Playbook: Proven Methods for Governed Data & Analytic Quality / Lowell Fryman, Gregory Lampshire, Dan Meers By libraries.mit.edu Published On :: Sun, 30 Apr 2017 06:21:34 EDT Online Resource Full Article
english SAP Flexible Real Estate Management: Guide for Implementing and Optimizing SAP Flexible Real Estate Management Solution / Jayant Daithankar By libraries.mit.edu Published On :: Sun, 30 Apr 2017 06:21:34 EDT Online Resource Full Article
english Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo By libraries.mit.edu Published On :: Sun, 23 Apr 2017 06:21:46 EDT Online Resource Full Article
english Vintage marketing differentiation: the origins of marketing and branding strategies / Robert L. Williams, Jr., Helena A. Williams By libraries.mit.edu Published On :: Sun, 16 Apr 2017 06:25:35 EDT Online Resource Full Article
english Customer-centric marketing: build relationships, create advocates and influence your customers / Aldo Cundari By libraries.mit.edu Published On :: Sun, 9 Apr 2017 06:24:58 EDT Dewey Library - HF5415.55.C86 2015 Full Article
english Soar: How the Best Airline Brands Delight Customers and Inspire Employees / Shashank Nigam ; with Matthew Sharpe By libraries.mit.edu Published On :: Sun, 9 Apr 2017 06:24:58 EDT Dewey Library - HF6161.A38 N55 2016 Full Article
english From Main Street to mall: the rise and fall of the American department store / Vicki Howard By libraries.mit.edu Published On :: Sun, 9 Apr 2017 06:24:58 EDT Dewey Library - HF5465.U5 H69 2015 Full Article
english Advances in corporate branding / edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf By libraries.mit.edu Published On :: Sun, 9 Apr 2017 06:24:58 EDT Online Resource Full Article
