If you own or manage a website, you know that there a few key metrics that indicate success. And regardless of your industry or company goals, one metric is universal: traffic. The number of daily or monthly visitors your site receives is easy to measure, monitor, and report. It provides a simple way to look […]

Congratulations! You’ve made a very sensible business decision, and you’ve hired a copywriter to create some new content for your company. You’re holding (or, more likely, looking at a digital version of) some professional, compelling content. It does exactly what you need it to. But could you use it for anything new? Once you’ve paid […]

“I want to increase traffic to my blog or website”- The very same question keeps on haunting all the business owners. It has kept me on my toes for a long while. Now, I thought to jot down all the very best strategies for increasing not only traffic but also qualified leads. Read them, share […]

SEO, or search engine optimization, is a buzzword these days. Lots of people know what it means; however, fewer understand what it all entails. Unfortunately, there’s not an Easy Button for boosting your website’s traffic, but there are some relatively basic steps you can take to start moving in the right direction. If you are […]

Marketing once used to be about carefully debated messages that were packaged in the most appealing ways by people who looked like Jon Hamm for people who looked like you and I to buy more. No more. And that’s not a comment on the impending demise of an iconic series. But why marketing automation, you […]

No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we use the best practice concepts of search engine optimization – to, hopefully – pad the […]

Today, consumers spend an average of 79 days conducting online research before buying. This means SEO, web design, and digital marketing agencies need a content marketing strategy that provides consumers with the answers they’re searching for while simultaneously generating leads to fill their agency’s sales pipeline. The marketing landscape has changed. Where agencies used to […]

While there are technically six major cannabinoids, not all are collectively understood, or even paid attention to…

It wasn’t that long ago that the land occupied by the MSA Annex was vacant…

Stryper is back with “When We Were Kings,” a solid album with big riffs and an even bigger message…

Nothing But a Good Time” isn’t just the title of one of Poison’s most popular singles…

Tucson Terrorfest…

Count on a varied, immersive scene Saturday when Tucson Doobie presents Halloweed at Generation Cool…

It's not easy choosing a chaotic, uncertain gig over a lucrative, secure career…

Talk about a well-oiled machine…

Viva Performing Arts will present the Tucson community with the 10th anniversary of Viva Dia de Los Muertos on Saturday, Nov. 2, at the Linda Ronstadt Hall…

Measuring marijuana intoxication in drivers has become more confusing since adult-use marijuana was legalized in Arizona…

After spending a year mostly trapped inside his Tennessee home during the pandemic, Tommy Shaw needed to sharpen his guitar chops and do a little singing before Styx headed out on the road following the shutdown of touring…

The proverb “A rolling stone gathers no moss” may have provided blues icon Muddy Waters with a song title that further yielded the name for a certain Rock & Roll Hall of Fame group and a storied music publication, but it can also be applied to Joe Bonamassa…

When Diana Madaras opened Madaras Gallery, naysayers were aplenty…

Garrett James and the Wanderers…

A word about monsters…

Chris Rock used to do a bit about the time Ed Bradley interviewed Michael Jackson on “60 Minutes.” Rumors and lawsuits had begun to swirl around Jackson, and Bradley had to bring up the subject…

David Gaxiola recalls how different the Tucson arts scene was when he left town eight years ago…

Singer-songwriter Quinn XCII is ready to serve three musical meals to the guests at Dusk…

A study published in JAMA Pediatrics found cohesive links between prenatal cannabis use and poor thinking skills, lack of impulse control, issues with planning and paying attention and an increase in aggressive behavior among preschool-aged children…

The Southern Arizona Arts & Cultural Alliance in partnership with Tucson Foodie, hosted the first Oro Valley Fall Foodie & Art Festival on Oct. 26 and Oct. 27 at the Oro Valley Marketplace. The event featured arts, food and fall festivities…

After his 2013 album “Set You Free” debuted at No. 1 on the Billboard 200 chart, Gary Allan should have had it easy. And by all appearances, he would…

100 Years and Still Rollin’ Concert…

USDA surveys show more than 92% of horses headed to slaughter are fit enough to lead a productive life…

Bonnie and Michael Quinn started Rockin’ 4 Heroes four years ago, to honor the men and women who helped their son, Michael Patrick Joseph “P.J.” Quinn, in his fight with cancer…

Founded in 1905, Rotary International is known for its community work worldwide…

Hundreds of young people are set to benefit from more than £750,000 to help kick start their careers.

Unemployed teenagers will get jobs help and guidance when a new pop-up shop opens in Dudley.

A Dudley-based manufacturer has tapped into the spirit of the Olympics to record its best ever year and is now setting its sights on a £2m turnover and the creation of new jobs.

Property specialists Stoford celebrate the start on site of a 63-bedroom Premier Inn hotel and restaurant in Dudley.

Teenagers across the Black Country are being urged to visit a series of free road shows promoting apprenticeships where they can sign up for work with good quality training.

Work will commence on a landmark, £18m Extra Care scheme in Cradley, West Midlands after contracts were signed

Fans of the show will get the chance to have their photo taken on the set; they’ll also get a free souvenir hard copy of the photo to take home.

Witnesses still sought to fatal incident.

Richard Lutz looks at the current furore over new station City TV and whether it will get on air...and, if and when it does, what it will deliver.

Chance to witness ghostly goings on at haunted venue.

On October 13 and 14, Netflix deleted nearly its entire library of Palestinian films and films about Palestinians. Thousands of people on social media have criticized Netflix for removing these films. Netflix claims there was no agenda behind the move and that the collection of films was licensed in 2021 for three years, and the licenses have expired. Meanwhile, over 30 organizations are calling on Netflix to reinstate the content and for a boycott of the streaming giant.

Ring Digital's latest FutureOfTV.Live quarterly report included revealing survey data on the state of live captioning in the TV and streaming ecosystem. We'll delve into the questions we asked and the survey's findings here.

On Tuesday, November 12, Brian Ring, Principal Analyst, Ring Digital, will moderate the panel "Engage and Grow: How to Succeed With Interactive Live Streaming." The growth of highly interactive streaming genres such as gaming, auctions, and sports betting has put pressure on networks while increasing the need to integrate interactivity and heightened engagement into more traditional methods of content delivery. With the challenges organizations face to ensure that their users have the smoothest and most dynamic interactive streaming experiences, and the additional investment in delivery infrastructure required as those experiences scale, how can streamers deliver ROI from interactive streaming every time? Confirmed panelists include industry experts from Bulldog DM, Parks Associates, Play Anywhere, and Fox.

On Thursday, November 14, media and entertainment technology strategist Chris Pfaff will moderate the panel "Removing the Friction of Content Discovery on CTV." Incorporating viewership data into the content discoverability process can remove the pain points that have bubbled up in the new streaming landscape, lead to more engagement with the content, and open up more opportunities for advertisers to reach their target audiences. This panel of experts from NBCUniversal, Pluto TV, Revry TV, and Gatsby TV looks at the success of genre channels and provides attendees with insight into how they help their viewers find their content faster.

The results of a joint study between Hub Entertainment Research and the Advertising Research Foundation (ARF) fielded as part of Hub's annual "Decoding The Default" survey found significant differences between liberals and conservatives in which entertainment TV shows they find appealing. Mark Loughney, Senior Consultant at Hub, discusses some of these findings and what they might mean for the industry.

On Tuesday, November 12, streaming industry consultant Nadine Krefetz will moderate the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." Some elements of streaming workflows and architecture may always stay on-prem. However, the cloud affords streaming pros opportunities for scaling and cost-cutting that make the lure of cloud workflows too powerful to resist for most live streamers intent on managing large and unpredictable audiences, improving QoE, increasing ROI, and satisfying brands. The panel of experts from AWS, TV 2 Danmark, Alibaba Cloud, and Console Connect will discuss actionable insights on refining and streamlining your scalable cloud live-streaming workflows and jump and dodge the hurdles that threaten to break your stride.

Big fines by regulators on tech companies are nothing new, but the scale of one imposed by a Russian court on Google is astronomical. For removing Russian state-run channels and pro-government accounts from YouTube in the wake of the country's invasion of Ukraine in 2022, Russia is demanding that Alphabet pay up 20 undecillion rubles ($2.5 decillion USD) or face its being blocked from doing business in the country indefinitely.

On Thursday, November 14, industry thought leader Erin Firneno will moderate the panel "Measurement Matters: Delivering Better Audience Data to Streaming Advertisers." The promise of streaming as a boon to advertisers has always been its potential to help them target audiences more precisely by delivering more substantive audience data than broadcast can offer. But even as streaming's audience share has grown to justify substantial migration of CTV ad dollars from broadcast to digital, when it comes to quantifying audiences and measuring engagement, the lack of consistent and easily translatable measurement standards?not to mention the sheer number of measurement options?continues to frustrate ad buyers. How can streaming move toward the proposed "single source of truth," or is that even the answer? Confirmed panelists include experts from Vevo, Warner Bros Discovery, and Revry.