This post is the third in a series exploring several of Ad Manager’s key features and how they help our publisher partners maximize their ad revenue. To learn more, see posts one and two which were published in March.

Protecting users from bad ads and malicious actors is key to a healthy revenue stream. Things like inappropriate creative, counterfeit inventory, and malware not only divert revenue from you, but also alienate your users, and degrade the online experience in general.

Some people respond by installing ad blockers, which prevent ads—all ads, good and bad—from appearing. When this happens, every publisher pays the price, as it means they earn less money from the free content we all enjoy. For advertisers who create good ads, these obstacles make it tougher to connect with customers. And for consumers, it means they’ll see less useful ads.

Google Ad Manager helps power our partners’ digital advertising businesses, including helping to combat ad fraud and bad ads. Here are three ways we're working to protect your business and the broader ecosystem from bad ads and invalid activity:

We continuously invest in our defenses against ad fraud

By using a combination of people, policies, and technology, our global team of subject matter experts, PhDs, and engineers have fine-tuned our ad systems policies to provide clear guidance on what is and is not acceptable. To date the team has launched over 200 automated filters that help defend our ad systems from invalid activity in a lasting way. 

One of the ways we did this in 2019 was by investing in new technology to better identify policy-violating behavior at the account level, as opposed to the ad level. Our efforts resulted in 2.7 billion bad ads being taken down in 2019—more than 5,000 bad ads per minute—and the termination of 1.5 million advertiser accounts for violations, 3x more than in 2018.

We develop tools to help you manage which ads are shown on your properties 

We provide and develop new tools to help you manage and control which ads are shown across your sites and apps. Pricing rules and blocking options provide granular control over your inventory before the auction process. Features like the Ad review center help you review individual ads after they've been shown to decide whether you continue to show them, block them, or report them in real-time.

We also understand that sometimes people make honest mistakes when setting up their ads businesses, so we’ve developed solutions like the App Policy Center to help you easily review and monitor policy violations or appeals you may have. The App Policy Center was designed to provide greater insight into our policy enforcement process and help reduce the risk of potential revenue loss.

We support industry initiatives

We invest in industry initiatives to help tackle bad ads for everyone in the ads ecosystem. Here are three key initiatives that we invested in and continue to support to help prevent bad ads.

• Ads.txt and app-ads.txt: These projects are aimed at preventing counterfeit inventory, which diverts revenue from publishers. They allow Ad tech companies to identify unauthorized and domain-spoofed inventory being sold across the industry by letting website owners publicly declare who is allowed to sell their ad space. We scan more than 30 million domains a day and are proud to say that nearly 90 percent of our publisher partners have adopted ads.txt.
• The Better Ads Standards: These standards are based on extensive user research conducted by the Coalition for Better Ads about which ad formats and ad experiences consumers think are the most annoying and disruptive. They’ve identified 4 desktop and 8 mobile web display ad experiences that companies should avoid in order to maintain a good user experience, and help create a better online environment for everyone.
• Open Measurement: This software development kit (SDK) is an industry-wide solution to the challenge of measuring viewability of ads in apps. We offer our partners access to the Open Measurement Initiative by integrating the SDK into our mobile ads products. This preserves your revenue stream by ensuring your inventory is considered for purchase.

The Ad Manager team is constantly working to develop and improve ad policies and protective solutions like those mentioned above. When we protect our publishers, we help ensure the entire advertising ecosystem is as healthy as possible, and everyone benefits.

To learn more about how Ad Manager can help you manage, protect, and grow your advertising business, visit our new feature brief archive in the resources section of our website. And keep an eye out for our next post, "Deliver the best ad experience every time".

Like many people, Googlers Alan Mclean and Jennifer Daniel are navigating their new at-home lives, finding ways to work while also parenting their two young children. The couple are working from their home in the Bay Area, where they’re taking shifts parenting and creating a remote office from...wherever they can find some room. 

I recently had the chance to “sit down” (via Google Meet) with them and talk about our relationships with technology during stressful times, how they’re personally handling all the changes and also, why playing "Animal Crossing" is a totally acceptable coping mechanism.

Alan, you’re a Product Designer on the Digital Wellbeing team, and Jennifer, you’re the Creative Director for emoji. But how would you describe your job to someone who doesn’t work in tech?

Alan: There’s an official answer, which is “I help people balance their relationship with technology,” but…

Jennifer:????Ugh, corp speak!! ????What did you tell our neighbor?

Alan: I told him I’m trying to help people get more rest and have a healthier life. 

Jennifer: Yes! Hmm, for me I guess I usually say I make little smiley faces. :-)

What do your days right now look like? 

Alan: Typically the day before, we both check-in on our calendars and look to see where we might need coverage from the other. If we both have meetings, we’ll throw a tablet in our kids’ faces with a mix of educational (and not so educational) games. Lately our son has really taken to playing chess so he’ll practice digitally and we play together on a physical board. 

Jennifer: Our daughter enjoys the books that read out loud with her, and Toca Kitchen. They both love ”making food” that makes the characters get sick.

In terms of day to day, we divide and conquer by keeping it fluid. Sometimes I cover the morning routine which has settled into a relatively stable pattern now: breakfast, walk the dog with the kids, writing, reading and drawing time, punctuated with video meetings.

The afternoon, depending on our work schedule, includes science experiments (tin foil boats or paper airplane contests), some outside time, yoga (Cosmic Kids Yoga is great!), TV (Science Max is a hit), more tablet time and then dinner. 

Alan: I usually make up some work time in the evening once the kids go down.

What is your home office setup like? 

Alan:We live in a small home—950 square feet, two bedrooms—with twin 5-year-olds and an eight-month-old Husky puppy, so there isn’t much of an office. In general, we move around the house and try to be out of earshot. Sometimes I work in the kitchen, other times on our front steps, once from the kids’ bunk beds.

Are you able to create some work-home boundaries? 

Alan: Trying to avoid working where you sleep is a big one. Don’t do what we’re doing right now...which is working from bed. 

Jennifer:Sometimes that isn’t really possible. The bedrooms and bathroom are the only rooms with doors! For me, it’s less about creating a physical boundary and more about a mental one. I don’t work early in the morning or in the evening anymore. That’s MY TIME.

Alan: I think the challenge right now is that it’s hard to reinforce boundaries when you’re in the same place all the time. In the past we used context clues like walking to the bus or the BART or whatever, or there were subtle hints when a meeting was about to end. But you don’t really have that anymore. So trying to avoid working where you sleep…

Jennifer: But, I work from the bedroom, and I sleep in the bedroom. That works for me ????.

Working from bed works for you?

Jennifer: I’ve spent most of my life in small apartments, I guess I just got used to it? ¯\_(ツ)_/¯

Alan:I also think maybe the norms of what “balanced” means has changed. 

Jennifer:Yeah, just be forgiving of yourself. It took awhile but I really had to recalibrate and give myself permission to not live up to my previous expectations as an employee, as a mother and as a partner. I also have to make it clear to others to not expect the same out of me. As much as I try to project that I am fine, I am not fine.

I’ve personally seen my screen time and news consumption skyrocket; have you?

Alan:I’m definitely more of the news addict; I’m also lying in bed looking at an endless stream of things to worry about. I think a bit of an insight for me is that there’s a couple reasons why you might do that, and part of it is that you might want to feel some light version of control over what’s happening. And of course the net effect of that is that you might feel incredibly anxious. That’s my personal experience with screens lately. What about you, Jen, what about your doom-scrolling?

Jennifer:I love that you call it doom-scrolling, did you just make that up?

Alan:No, no, definitely not. 

Jennifer: Not to make this just about parenting, because this is also very much about work, but I am having flashbacks to new parenthood. When I became a parent, I got extremely efficient at my job. I don’t have time to doom-scroll! That would be a luxury! I have things to do, I got people to take care of. And, just as important now as it was then, I need to find time where no one needs me ????. These days I’m playing "Animal Crossing." And I love it; it is screen time, unquestionably, but it’s a very specific kind of screen time as it is clearly not work-related. Now that Alan mentions it, maybe playing video games is also an expression of seeking control and stability in an unknown time? But, instead of doom-scrolling I plant cute flowers and little animals come visit me ????????????????????????????.

What else are you adding to your routine? Anything else to help find some balance? 

Alan:For me, I know that the end of my day and the end of my use of my phone is occurring when I put a podcast on at night. Or ambient music. For me, that’s a really strong signal and I try to do it every night. For some people, that might be putting your phone in a box or charging it. I like the audio cue because that way you’re experiencing some stimulus without interacting with the screen. But I got that from Jen; I used to be like, “Why are you putting a podcast on at night? It’s time to go to bed… and doom-scroll for two hours.” 

Jennifer: I just listen to podcasts so I don't have to listen to my own thoughts as I fall asleep. Otherwise I'd be up all night ????.

Whether taking a quick walk, diving into an ambitious cooking project or driving in the car, people are listening to podcasts in more places. We redesigned Google Podcasts with this in mind, making it easier to discover and listen to podcasts wherever people are listening. 

Today we’re introducing Google Podcasts Manager, a new tool to help podcasters gain insight into the evolving habits of podcast listeners so they can better understand their audiences and reach them across Google products.

Podcasts Manager also provides anonymized device analytics that show what percentage of your audience listens on phones, tablets, desktop computers and smart speakers. This data can help podcasters better understand and respond to changing listening behavior. For example, you might discover that the majority of your listeners access your show on a smart speaker. This might mean you add shorter form content for listening on-the-go, or develop more family-friendly options for consumption in an open space.

We’ll continue to build on these features to help audio publishers grow sustainable businesses, connect with listeners and create podcasts people love.

The COVID-19 pandemic began spreading across Asia Pacific in January, affecting millions of people directly—and billions more through restrictions on the way we live and work and the impact on the regional economy. 

Throughout the region, we’ve seen people and businesses adapt with resilience, determination and ingenuity, including adopting and developing new technologies. Today, some parts of Asia Pacific are beginning to ease social distancing measures and restrictions on commerce—but we’re still many months away from anything like a return to normal. 

Google’s focus in Asia Pacific has been on three priorities: contributing to the immediate health response, helping people learn and work from home and supporting the small businesses most affected. We’ll continue to do all we can to help every part of the region get through, and we’re committed to being part of the economic recovery, so Asia Pacific can ultimately emerge stronger. 

Contributing to the health response

Since January, we’ve worked to share reliable information on Google Search and YouTube, support public health campaigns, inform health officials and curb misinformation. We’ve extended these global efforts with more targeted local initiatives around the region. 

In India, we’re helping female internet “saathis” (or trainers) share authoritative health advice with their networks in rural villages. In Korea, the Google News Initiative is offering weekly sessions training journalists on how to identify misinformation. In Japan, YouTube creator Hikakin interviewed the Governor of Tokyo to raise awareness of social distancing measures among his youth audience. 

We’re also helping Asia Pacific governments and institutions make the most of our tools to fight the virus directly. The Philippines’ government is centralizing health communications using an AI system powered by Google Cloud, Taiwan’s Digital Minister Audrey Tang has used Google APIs to create an app that tracks face-mask inventories, and we’ve worked with Singaporean nonprofit Better.sg to create translation tools for medical professionals caring for migrant workers. We started showing the locations of COVID-19 test centers on Google Maps, Search and Assistant in Indonesia, before extending the feature to other countries around the world, including India, Korea and the Philippines.

Alongside responding to the health crisis, we know we need to protect and support people who might be left isolated or vulnerable. Our team in India has helped local governments share the location of night and food shelters on Google Maps, while Southern Cross Care (SA, NT & VIC) Inc in Australia is using Meet to help aged care residents stay in touch with their families—two examples of how technology can help.   

Helping people work and learn from home

In many parts of Asia Pacific, people have been working and learning from home for months. Wherever possible, we’re adapting our global tools and resources to local needs—like giving 1.8 million students in the Jakarta region access to our G Suite for Education tools. We’ve launched local versions of our Teach from Home resource center—a partnership with UNESCO—across 13 Asia Pacific countries.

As teachers and students adjust, we’re seeing new approaches across the region. In Korea, public broadcaster EBS and the Ministry of Education are using YouTube to live-stream daily classes. In Malaysia, Google’s daily webinars for teachershave received more than 250,000 views. And in Australia, the inspirational Eddie Woo—a champion of teaching via YouTube—is sharing his experience and advice to help fellow teachers take their lessons online.   

Learners from disadvantaged backgrounds are more likely to have their schooling disrupted and their progress held back—so as part of Google.org’s $10 million Distance Learning Fund, we’re extending a $1 million grant to INCO. This funding will support nonprofits in mainland China, Indonesia, Hong Kong and the Philippines as they help underprivileged students with access to home learning. 

Supporting small businesses and helping local economies recover

COVID-19 has put many business owners under intense financial pressure, which is why we’re giving Asia Pacific businesses ad credits and other forms of support as part of a US$150 million commitment to the region. 

We want to make it as easy as possible for businesses to adopt new ways of working and manage through uncertainty—creating a dedicated website for Australian and New Zealand businesses, for example, or moving to an online format for Grow with Google skills courses like Indonesia’s Gapura Digital. We’re helping small businesses move their sales online and contribute to the recovery—like Yamaya, a Japanese sock manufacturer which is providing materials to help people make their own masks. And we’re working closely with nonprofits to help businesses most at risk from the economic downturn, including providing Google.org funding to help Youth Business International assist vulnerable small businesses and The Asia Foundation advance digital literacy in marginalized communities in Southeast Asia. 

Small businesses are an integral part of their communities, but they’re equally critical to economic growth, accounting for the vast majority of all businesses and up to 50 percent of GDP in most Asia Pacific countries. Just in the past few weeks, we’ve launched new programs supporting digital skills in Taiwan, developers in Korea and startups in Japan—and we’ll begin more initiatives like these in the coming months. Economic recovery will start locally and we want to be there to help.

In this global pandemic, everyone has a part to play. As Asia Pacific confronts the effects of COVID-19, we will continue to stand by the region’s people, business and communities for as long as it takes, and help rebuild when the time is right.

Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.

Adapt your content to changing trends

It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.  

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs 

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights: 

• Realtime Content Insights to identify the most popular articles amongst your audience
• Behavior Reports to understand the overall page and content performance of your site
• Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them. 
• AdSense Overview to see your revenue information once you link your AdSense account to Analytics. 

As an addition to your current content strategy, experiment with different content formats such as video or infographics and track the engagement on your site. If you see an improvement, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones. 

Optimize your revenue stream

When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account. 

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site. 

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably. 

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available. 

Editor’s note: What impact can AI and machine learning have on journalism? That is a question the Google News Initiative is exploring through a partnership with Polis, the international journalism think tank at the London School of Economics and Political Science. The following post is written by Mattia Peretti, who manages the program, called JournalismAI.

In the global survey we conducted last year about the use of artificial intelligence (AI) by news organizations, most respondents highlighted the urgent need to educate and train their newsroom on the potential offered by machine learning and other AI-powered technologies. Improving AI literacy was seen as vital to change culture and improve understanding of new tools and systems:

The message from newsrooms was loud and clear. So we decided to do something about it. That’s why we’re announcing a free training course produced by JournalismAI in collaboration with VRT News and the Google News Initiative. 

This Introduction to Machine Learning is built by journalists, for journalists, and it will help answer questions such as: What is machine learning? How do you train a machine learning model? What can journalists and news organizations do with it and why is it important to use it responsibly?

The course is available in 17 different languages on the Google News Initiative Training Center. By logging in, you can track your progress and get a certificate when you complete the course. The Training Center also has a variety of other courses to help you find, verify and tell news stories online.

It’s a tough time for journalists and news organizations worldwide, as they try to assess the impact that COVID-19 will have on the business and editorial side of the industry. With JournalismAI, we want to play our role in helping to minimize costs and enhance opportunities for the industry through these new technologies. This course complements our recently launched collaborative experiment, as well as our effort to highlight profiles and experiments that show the transformative potential of AI and machine learning in shaping the journalist, and the journalism, of the future.

At the end of the course, you’ll find a list of recommended resources, produced by journalism and technology experts across the world, that have been instrumental in designing our Introduction to Machine Learning and will help you dive even deeper in the world of AI and automation. 

And we are not done. After this course, and the previous training module with strategic suggestions on AI adoption, we are planning to design more training resources on AI and machine learning for journalists later this year. Sign up for the JournalismAI newsletter to stay updated.

Back in the 18th century, visitors to La Scala Theater in Milan had to scramble for good seats. Though the aristocrats owned their boxes, most people just had to stand on the ground floor the whole time, with no chairs at all. 

Starting today, nobody will have to worry about getting a good seat because La Scala of Milan, one of the most iconic theaters in the world, is raising its (digital) curtain on Google Arts & Culture. You’re invited to take the best seat in the house.

In La Scala’s online collection, you can now walk through the theater with Street View. Discover what it feels like to stand on the main stage like an opera star, enjoy a ballet performance from the Royal box or, even look around the industrial workshop, where  artisans create impressive stages, props and nearly 1,000 costumes every year, including creations by fashion designers Gianni Versace and Yves Saint Laurent. With high resolution imagery captured by our Art Camera you can even zoom into the finest details of the costumes—from ivory brocade and gold cabochons to black velvet and ruby mirror stones—worn by opera icon Maria Callas.

Go even further behind the scenes and explore over 259,000 images digitized from the theater’s archive. You can flip through the pages of a rare edition of the rare hand-painted edition of Turandot music score, the first libretto for Verdi’sNabucco or learn about the many different artists whose work has graced the La Scala stage, including artists David Hockney and Giorgio De Chirico.

Wherever you are, you can look behind the curtain of one of the world’s greatest theaters. And while we wait to travel again, La Scala Theatre comes to you, online on Google Arts & Culture.

Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights on how consumer interests are changing, given fluctuations in consumer demand. We see these changes reflected in how people are searching on Google. Last month, there were spikes in search interest for household supplies and jigsaw puzzles as people spent more time at home. This month we’ve seen surging interest for sewing machines and baking materials in the U.S., and tetherball sets and chalk in the United Kingdom and Australia. 

Businesses are using a variety of resources to understand changing consumer interests—including Google Trends, social listening, surveys, and their own data—in order to help make decisions on the fly. But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity.

That’s why we’re launching a rising retail categories tool on Think with Google. It surfaces fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them. This is the first time we’ve provided this type of insight on the product categories that people are searching for. 

When we previewed the data with a group of businesses, they had lots of creative ideas for how they might apply it—whether for content creation, promotional efforts, or even new products and services. Here were some of their ideas for how it could help:

• Content creation: A cookware company noticed that “flour” was a growing category in the United States. The team was inspired to explore partnering with a famous local chef to create engaging content about recipes that incorporate flour. 

• Promotion: A jewelry and accessories company noted rising interest in products in the “free weights” category, so the team thought they might partner with fitness influencers who could help promote their products. Similarly, an online business said it would regularly reference the data to inform which products to feature on its homepage throughout the pandemic. 

• Product ideas: An apparel company with a fast and flexible production model said its team would use this data to inspire new product line ideas.

For the next few months, we’ll update the tool with fresh data every day and hope this will help businesses of all sizes find new pockets of consumer interest. For additional resources and insights, sign up for the Think with Google newsletter. 

Lately our family dining table has also become a work desk, a video conference room and … a kid’s playground. As I learn how to become a full time kids-entertainer, I welcome anything that can help me stay productive. And while I usually turn to Search when learning about new things, sometimes what I’m looking for is hard to describe in words.

This is where Google Lens can help. When my family’s daily activity involves a walk in the neighborhood, Lens lets me search what I see, like a flower in our neighbor’s front yard.

But it can also be a helpful tool for getting things done while working and learning from home. Today, we’re adding a few new features to make you more productive.

Copy text from paper to your laptop

You can already use Lens to quickly copy and paste text from paper notes and documents to your phone to save time. Now, when you select text with Lens, you can tap "copy to computer" to quickly paste it on another signed-in device with Chrome. This is great for quickly copying handwritten notes (if you write neatly!) and pasting it on your laptop without having to retype them all.

Copying text to your computer requires the latest version of Chrome, and for both devices to be signed into the same Google account.

Learn new words and how to pronounce them

Searches for learn a new language have doubled over the last few months. If you're using the extra time at home to pick up a new language, you can already use Lens to translate words in Spanish, Chinese and more than 100 other languages, by pointing your camera at the text.

Now, you can also use Lens to practice words or phrases that are difficult to say.  Select the text with Lens and tap the new Listen button to hear it read out loud—and finally figure out how to say “hipopótamo!”

Quickly look up new concepts

If you come across a word or phrase you don’t understand in a book or newspaper, like “gravitational waves,” Google Lens can help. Now, with in-line Google Search results, you can select complex phrases or words to quickly learn more.

These features are rolling out today, except for Listen which is available on Android and coming soon to iOS. Lens is available in the Google app on iOS and the Google Lens app on Android.

We look forward to hearing about the ways you use Lens to learn new things and get stuff done while at home.

Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially to orient toward streaming platforms.

Today, we are sharing new advertiser insights and accelerating the launch of a number of tools–including Brand Lift measurement on the TV screen and more flexible formats for content casted onto the TV screen–to help advertisers navigate this rapidly changing environment.¹

People are streaming on TV screens more than ever

As people spend more time at home, we’re seeing major shifts in streaming viewership. A recent Comscore report highlighted that over 70 million US households are now streaming content on their connected TV screens.

Nowhere is this shift more pronounced than on YouTube and YouTube TV. According to Comscore, YouTube has the highest reach and viewing hours among ad-supported streaming services, and represents a quarter of all streaming watch time across both subscription and ad-supported platforms in the US.² Stay at home directives have amplified this shift to the TV screens, as overall watch time there has jumped 80 percent year over year in March 2020.³

Diversity of viewer passions and interests is what inspires people to stream YouTube on their big screens–from tuning into their favorite health and fitness videos to leaning back with a creator sharing a bit of their world to watching more traditional media outlets reinvent their content for this new reality.

Below, we’ve shared just a few of the top content growth areas across both YouTube and YouTube TV on TV screens during this time. While people are enjoying movies and shows to unwind, they are also watching live content from their favorite creators and cultural moments.

People are also gravitating to the consistently new and fresh content YouTube creators put out every day. In fact, over 60 percent of signed-in viewers of YouTube on TV screens watched a video published in the last 7 days.⁴

And, we see different user behavior when people engage with YouTube on the TV screen–it's often enjoyed with others, unlike the more individual experience on the mobile device. In a recent custom Nielsen study commissioned by Google, we found that 26 percent of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22 percent on linear TV.⁵  

Making it easier to measure results across YouTube streaming platforms

With increases in watch time and an influx of daily visitors, brands in a position to continue marketing can make their budgets go further on YouTube by expanding their strategies to incorporate streaming.

With media mixes becoming increasingly reliant on streaming, it’s more important than ever to measure its impact. As a result, we’re accelerating the launch of Brand Lift for YouTube on TV screens. For viewers, this means surveys are now optimized for the big screen and interactivity with a TV remote, so people can easily respond or skip the survey.

This will enable marketers to make informed decisions about ad performance, and better optimize streaming campaigns in real time whether they are using Google Ads or Display & Video 360 for both reservation and auction campaigns.

Whether a campaign is focused on ad recall, purchase intent or awareness, Brand Lift will help make budgets go further. It will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV. 

Bringing more formats to the big screen

As viewers spend more time watching YouTube on the TV screen, we are continuing to evolve to help advertisers better reach their customers where they are.

Late last year, we launched the YouTube Masthead on TV screens to help advertisers drive awareness with a large audience in a single moment. Advertisers like Uber are seeing success using this format to reach their audiences when they’re in lean back mode and where they are increasingly spending their time.

Travis Freeman, Global Head of Media at Uber said, “The Masthead on TV screens has been a critical component to build awareness for our #MoveWhatMatters initiative—which offers 10 million free rides and food deliveries for frontline healthcare workers, seniors and people in need. The Masthead, deployed in both the US and Canada, enabled us to easily amplify our message and reach our audiences where they are watching now more than ever.”

This year, we’re also bringing more format flexibility to streaming by introducing the popular skippable ad format for content that is casted onto the TV screen. As casting watch time soared by over 75 percent year over year,⁶ this provides advertisers a new way to reach their audience as they embrace the evolving ways consumers are watching their favorite content.

In a time when an eager audience is hungry for new content, YouTube is able to deliver fresh video to households across the world daily—within the niche or mainstream categories they love. By accelerating new tools and features, we’re committed to helping you grow your business in the changing world of viewership and streaming on TV screens. 

Reach out to your Google sales team to learn more about YouTube and YouTube TV on TV screens, and the new features shared today to support your campaigns.

2. Comscore OTT Intelligence, Oct. 2019, U.S

3.  YouTube Internal Data; US, March 2020 over March 2019 YoY

4. YouTube Internal Data; Global, March 11-April 10 2020

5. Custom Nielsen study commissioned by Google. Custom YouTube cTV match to Cross-Platform Homes Panel. Coviewing percentage is calculated as the percentage of minutes when a P18+ is watching with another P18+ in the same household. YouTube commercial viewership identified by matching served time of the cTV ping with Cross-Platform Homes Panel viewership during that minute. Linear TV is based on Live Total Day viewing of commercial minutes across all broadcast and cable networks. One minute qualifier. 11/5/2019-11/28/2019; 2/14/2020-2/29/2020. Results among US TV Households

6. YouTube Internal Data; Global, March 11-April 10 2020 over March 11-April 10 2019 YoY

Like many others, news organizations are navigating new ways of working remotely. This month, we’re looking at how technology can support and elevate the efforts of journalists who are delivering essential information to their readers.

Supporting fact checking efforts around the world 

Our fact check information panel on YouTube is now available in the United States. The information panel, which launched last year in India and Brazil, highlights fact check results from third-parties in search results for relevant queries, so viewers can make their own informed decision about claims made in the news. In addition, YouTube committed $1 million through the Google News Initiative to the International Fact-Checking Network (IFCN) to bolster fact-checking and verification efforts across the world. 

Additionally, we worked with the designers at Polygraph to help create a visual database of COVID-19 fact-checking efforts led by the IFCN. This global collaborative project brought fact-checkers together to jointly combat misinformation about the pandemic, collecting a dataset of more than 4000 fact checks (and counting).

Supporting a more diverse global media industry

The Racial Equity in Journalism fund, created in partnership with Borealis Philanthropy, has awarded $2.3 million in grants to 16 news organizations serving communities of color across the U.S. The Fund’s inaugural grantee cohort all serve audiences who have been historically underserved by mainstream media. 

In partnership with the GNI, Chicas Poderosas launched the Ambassador Leadership Training, a global program to strengthen and promote a more diverse media industry. The training will focus on tools and leadership skills to build, support, and sustainably run organizations and foster women's leadership in the media. The program will involve women from 17 countries throughout Latin America, Spain, Portugal, and the U.S.

Using StoryShare to collaborate on local COVID-19 reporting

AP StoryShare, a project supported by the Google News Initiative, allows newsrooms to share content and coverage plans. Editorsin Colorado and Oregon are using StoryShare to collaborate on coronavirus reporting, assuring greater breadth of coverage and less duplication of effort at a time of dwindling resources. About 75 news organizations are participating in initial pilots throughout Colorado, Oregon, and New York.

Online trainings to help journalists find, verify and tell news stories

As journalists around the world adjust to new ways of working, we’re making more training resources available online. We held 27 livestream training sessions in nine languages to help journalists find, verify and tell news stories during the pandemic, with additional tools added to the Google News Initiative Training Center.

In partnership with journalism network Outriders, we’re also offering free tools, training, and support for journalists across Central and Eastern Europe. Live online workshops are offered on a range of topics, from Verification to Geo Tools and Environmental Reporting. An overview of upcoming sessions can be found here, and new sessions will be added on a regular basis.

Insights from Asia Pacific case studies

News organizations in Asia Pacific are using GNI data tools like Realtime Content Insights and News Consumer Insights to grow their audience and build loyalty. In the Philippines, Rappler empowered its news organization with better user data to help achieve digital sustainability. In India, Dainik Jagran improved engagement during India’s General Election by taking advantage of a cultural moment.

The power of words

In Japan, we launched “The Power of Words,” a collaborative reporting project with 24 national and local news organizations. Through the words of athletes, the website delivers uplifting messages, creating an immersive storytelling experience. The website is also accessible, optimized for visual readability, and text voiceover thanks to a screen reader. 

That’s all for April. Stay in touch with @GoogleNewsInit on social, and sign up for the GNI newsletter for more updates.

Artificial Intelligence systems can recognize our voices, forecast the weather and help decide who gets a loan. Given the increasing ubiquity of AI, it’s important that everyone is able to understand more about it.

Like any system or technology, AI doesn’t always get it right. And understanding why AI systems break is often not easy for people who aren't experts in the field; research results are shared in dense papers filled with formulas.

Of course, people who haven't studied AI still need to be able to ask critical questions about these systems. To help support these kinds of discussions, we've created AI Explorables, a series of interactive explanations of key AI concepts. They’re specifically geared toward non-experts (even though we think and hope that experts will also find them interesting and thought-provoking). 

The first two Explorables walk you through an assessment determining whether an AI system is fair and unbiased. Measuring Fairness weighs the trade-offs involved in building a machine that diagnoses a disease—and lets you try tuning it to be fairer.

In another Explorable, called Hidden Bias, we examine a system that predicts student's grades. Biased by the data it has learned from, the system predicts lower grades for women. Trying to fix this by hiding gender from the system doesn't always work (and, in some cases, can actually increase the bias in the system). 

In the coming months we plan on sharing more Explorables on other fairness issues (how do feedback loops affect the biases of an AI system?), interpretability (why did the AI system decide to do that?) and privacy (what does it mean in the context of an AI system?).

People and AI Research (PAIR) is committed to making machine learning more participatory, and we believe that Explorables will help expand the conversation around machine learning and make it more inclusive. You can find more updates about Explorables and our other work at the (new) PAIR Medium channel.

April brought many adaptations to the new reality of working from home and socially distancing. At Google Cloud, we kept our focus on helping our customers navigate the many impacts of COVID-19 by meeting and connecting securely and virtually.

Try Google Meet and its new features, now free.
Last month, we announced that Google Meet, our premium video conferencing product, is now free for everyone. Meet’s availability will be gradually expanding over the next few weeks, and can be used by anyone with an email address. Plus, Meet has some new features like an expanded tiled layout, background noise cancellation, and options to present with higher audio quality. G Suite customers can use Meet’s advanced features, like meetings of up to 250 participants, until Sept. 30.

Even better, Meet has a secure foundation.
In an almost-entirely-virtual world, it’s important to make sure that online meetings and other interactions are secure. Our approach to security is simple: make products safe by default. We designed Meet to operate on a secure foundation, providing the protections needed to keep our users safe, their data secure, and their information private. Meet video meetings are encrypted in transit and our array of safety measures are continuously updated to prevent abuse. Learn more. 

Working securely includes meetings, devices, emails, and more.
To help enterprises adjust to new numbers of remote workers securely, businesses can now use BeyondCorp Remote Access. This is something that’s been used within Google for almost ten years, and enterprises can now address the issue of remote access to internal web apps. It’s based in the cloud, so it’s easy to get started, and lets a company’s employees and contractors use the company’s web applications on their devices, without needing to set up a virtual private network (VPN). In addition, you can take a look here at how our machine learning models used by Gmail to detect threats continue to evolve to keep up with new COVID-19-related threats.

The new Las Vegas region helps power the cloud.
Google Cloud’s newest region in Las Vegas opened up last month, providing cloud computing capacity so that companies can better serve users in the Las Vegas region. Companies located near Las Vegas can get faster access to their data than if data was stored farther away. Other cloud regions in western U.S. include Los Angeles, Salt Lake City and Oregon.

Learn new things without leaving the house.
All this month, you can explore free cloud learning resources from Qwiklabs and Pluralsight. You’ll find cloud basics and courses in on-demand skill areas, like data analytics, machine learning, and Kubernetes. The Google Cloud Essentials lab offers an introductory tour of Google Cloud and explanations of basic cloud concepts.