science and technology IP Special Issue 15:2 (170-348) By script-ed.org Published On :: Mon, 29 Oct 2018 12:13:18 +0000 Full Article
science and technology SCRIPTed is turning 15! By script-ed.org Published On :: Mon, 14 Jan 2019 15:06:42 +0000 “Fifteen Years of Evolution of Law, Technology and Society” To celebrate SCRIPTed’s 15th birthday, we are hosting a conference on Monday 28 January (3pm-7pm) at Evolution House here in Edinburgh. For more details, the programme, and (free) registration, see our Full Article Blog
science and technology Volume 16 By script-ed.org Published On :: Fri, 02 Aug 2019 19:47:28 +0000 Full Article
science and technology Issue 16:1 (1-102) By script-ed.org Published On :: Fri, 09 Aug 2019 12:21:20 +0000 Full Article
science and technology Volume 17 By script-ed.org Published On :: Sat, 11 Jan 2020 15:55:35 +0000 Full Article
science and technology Issue 17:1 (1-193) By script-ed.org Published On :: Sat, 25 Jan 2020 13:03:29 +0000 Full Article
science and technology Online harms and Caroline’s Law – what’s the direction for the law reform? By script-ed.org Published On :: Mon, 13 Apr 2020 13:02:37 +0000 by Dr Kim Barker (University of Stirling) & Dr Olga Jurasz (Open University) The UK Government has recently published an Online Harms White Paper: initial consultation response. It is the cornerstone of the Government’s ongoing reform package which aims to Full Article Blog
science and technology Georgia vs. Public.Resource.org: The Morning After By script-ed.org Published On :: Mon, 15 Jun 2020 11:33:17 +0000 by Bashar H. Malkawi Copyright is an engine for knowledge. Although copyright creates monopoly, it should not be considered as a good in itself, but as a tool which can be used to achieve desirable objectives in society. Against the Full Article Blog
science and technology Issue 17:2 (194-454) By script-ed.org Published On :: Thu, 06 Aug 2020 12:20:26 +0000 Full Article
science and technology Predicting Innovation: Why Facebook/WhatsApp Merger Flunked By script-ed.org Published On :: Thu, 01 Apr 2021 14:02:51 +0000 By Hasan Basri Cifci[1] In the world of 2014, the Commission of Facebook/WhatsApp merger case[2] concluded that integration and interoperation of Facebook and WhatsApp were unfeasible. However, Facebook integrated its three subsidiaries (WhatsApp, Instagram, and Facebook) under its brand in Full Article Blog
science and technology Volume 18 By script-ed.org Published On :: Sun, 29 Aug 2021 11:17:09 +0000 Full Article
science and technology Issue 18:1 (1-98) By script-ed.org Published On :: Wed, 01 Sep 2021 12:31:00 +0000 Full Article
science and technology Timed influence: The future of Modern (Family) life and the law By script-ed.org Published On :: Fri, 10 Sep 2021 12:48:20 +0000 By Lucas Miotto Lopes and Jiahong Chen The future of real-time appeal Knowing when to say or do something is often just as important as knowing what to say or do. The right advice at the wrong time is not Full Article Blog
science and technology Volume 19 By script-ed.org Published On :: Fri, 11 Feb 2022 21:51:31 +0000 Full Article
science and technology Issue 19:1 (1-149) By script-ed.org Published On :: Mon, 14 Feb 2022 01:45:50 +0000 Full Article
science and technology Issue 20:1 (1-281) By script-ed.org Published On :: Fri, 17 Feb 2023 10:41:03 +0000 Full Article
science and technology Volume 20 By script-ed.org Published On :: Fri, 17 Feb 2023 11:50:17 +0000 Full Article
science and technology Ascendancy of SNS information and age difference on intention to buy eco-friendly offerings: meaningful insights for e-tailers By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 Through the unparalleled espousal of theory of planned behaviour, this study intends to significantly add to the current knowledge on social networking sites (SNS) in <i>eWOM</i> information and its role in defining intentions to buy green products. In specie, this study seeks to first investigate the part played by <i>attitude towards SNS information</i> in influencing the <i>acceptance of SNS information</i> and then by <i>acceptance of SNS information</i> in effecting the <i>green purchase intention</i>. Besides this, it also aims to analyse the influence exerted by first <i>credibility of SNS information</i> on <i>acceptance of SNS information</i> and then by <i>acceptance of SNS information</i> on <i>green purchase intention</i>. In doing so, it also examines how well the age of the SNS users moderates all these four associations. Full Article
science and technology Risk evaluation method of electronic bank investment based on random forest By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 Aiming at the problems of high error rate, low evaluation accuracy and low investment return in traditional methods, a random forest-based e-bank investment risk evaluation method is proposed. First, establish a scientific e-bank investment risk evaluation index system. Then, G1-COWA combined weighting method is used to calculate the weights of each index. Finally, the e-bank investment risk evaluation index data is taken as the input vector, and the e-bank investment risk evaluation result is taken as the output vector. The random forest model is established and the result of e-banking investment risk evaluation is obtained. The experimental results show that the maximum relative error rate of this method is 4.32%, the evaluation accuracy range is 94.5~98.1%, and the maximum return rate of e-banking investment is 8.32%. It shows that this method can accurately evaluate the investment risk of electronic banking. Full Article
science and technology Study on operational risks and preventive measures of supply chain finance By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 The operation of supply chain finance faces various risks, therefore, studying the operational risks of supply chain finance and corresponding preventive measures is of great significance. Firstly, classify the types of operational risks in supply chain finance. Secondly, based on the risk classification results, the decision tree method is used to evaluate the operational risks of supply chain finance. Finally, based on the risk assessment results, targeted risk prevention measures for supply chain finance operations are proposed, such as strengthening supplier management, optimising logistics and warehouse management, risk analysis and monitoring, and strengthening information security and data protection. The case analysis results show that the accuracy of the evaluation results of this method is higher, and the risk coefficient has been significantly reduced after applying this method, indicating that it can effectively reduce supply chain risk. Full Article
science and technology Research on Weibo marketing advertising push method based on social network data mining By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 The current advertising push methods have low accuracy and poor advertising conversion effects. Therefore, a Weibo marketing advertising push method based on social network data mining is studied. Firstly, establish a social network graph and use graph clustering algorithm to mine the association relationships of users in the network. Secondly, through sparsisation processing, the association between nodes in the social network graph is excavated. Then, evaluate the tightness between user preferences and other nodes in the social network, and use the TF-IDF algorithm to extract user interest features. Finally, an attention mechanism is introduced to improve the deep learning model, which matches user interests with advertising domain features and outputs push results. The experimental results show that the push accuracy of this method is higher than 95%, with a maximum advertising click through rate of 82.7% and a maximum advertising conversion rate of 60.7%. Full Article
science and technology An effectiveness analysis of enterprise financial risk management for cost control By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 This paper aims to analyse the effectiveness of cost control oriented enterprise financial risk management. Firstly, it analyses the importance of enterprise financial risk management. Secondly, the position of cost control in enterprise financial risk management was analysed. Cost control can be used to reduce the operating costs of enterprises, improve their profitability, and thus reduce the financial risks they face. Finally, a corporate financial risk management strategy is constructed from several aspects: establishing a sound risk management system, predicting and responding to various risks, optimising fund operation management, strengthening internal control, and enhancing employee risk awareness. The results show that after applying the proposed management strategy, the enterprise performs well in cost control oriented enterprise financial risk management, with a cost accounting accuracy of 95% and an audit system completeness of 90%. It can also help the enterprise develop emergency plans and provide comprehensive risk management strategy coverage. Full Article
science and technology E-commerce growth prediction model based on grey Markov chain By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 In order to solve the problems of long prediction consumption time and many prediction iterations existing in traditional prediction models, an e-commerce growth prediction model based on grey Markov chain is proposed. The Scrapy crawler framework is used to collect a variety of e-commerce data from e-commerce websites, and the feedforward neural network model is used to clean the collected data. With the cleaned e-commerce data as the input vector and the e-commerce growth prediction results as the output vector, an e-commerce growth prediction model based on the grey Markov chain is built. The prediction model is improved by using the background value optimisation method. After training the model through the improved particle swarm optimisation algorithm, accurate e-commerce growth prediction results are obtained. The experimental results show that the maximum time consumption of e-commerce growth prediction of this model is only 0.032, and the number of iterations is small. Full Article
science and technology A method for selecting multiple logistics sites in cross-border e-commerce based on return uncertainty By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 To reduce the location cost of cross-border e-commerce logistics sites, this article proposes a multi-logistics site location method based on return uncertainty. Firstly, a site selection model is established with the objective function of minimising site construction costs, transportation costs, return costs, and operating costs, and the constraint conditions of return recovery costs and delayed pick-up time; Then, using the Monte Carlo method to simulate the number of returned items, and using an improved chicken swarm algorithm based on simulated annealing, the cross-border e-commerce multi-logistics site location model is solved to complete the location selection. Experimental results show that this method can effectively reduce the related costs of cross-border e-commerce multi-logistics site selection. After applying this method, the total cost of multi-logistics site selection is 19.4 million yuan, while the total cost of the five comparative methods exceeds 20 million yuan. Full Article
science and technology International Journal of Electronic Business By www.inderscience.com Published On :: Full Article
science and technology Feature-aware task offloading and scheduling mechanism in vehicle edge computing environment By www.inderscience.com Published On :: 2024-10-07T23:20:50-05:00 With the rapid development and application of driverless technology, the number and location of vehicles, the channel and bandwidth of wireless network are time-varying, which leads to the increase of offloading delay and energy consumption of existing algorithms. To solve this problem, the vehicle terminal task offloading decision problem is modelled as a Markov decision process, and a task offloading algorithm based on DDQN is proposed. In order to guide agents to quickly select optimal strategies, this paper proposes an offloading mechanism based on task feature. In order to solve the problem that the processing delay of some edge server tasks exceeds the upper limit of their delay, a task scheduling mechanism based on buffer delay is proposed. Simulation results show that the proposed method has greater performance advantages in reducing delay and energy consumption compared with existing algorithms. Full Article
science and technology Risk-based operation of plug-in electric vehicles in a microgrid using downside risk constraints method By www.inderscience.com Published On :: 2024-10-07T23:20:50-05:00 To achieve the benefits as much as possible, it is required to identify the available PEV capacity and prepare scheduling plans based on that. The analysis revealed that the risk-based scheduling of the microgrid could reduce the financial risk completely from $9.89 to $0.00 and increases the expected operation cost by 24% from $91.38 to $112.94, in turn. This implies that the risk-averse decision-maker tends to spend more money to reduce the expected risk-in-cost by using the proposed downside risk management technique. At the end, by the help of fuzzy satisfying method, the suitable risk-averse strategy is determined for the studied case. Full Article
science and technology Research on multi-objective optimisation for shared bicycle dispatching By www.inderscience.com Published On :: 2024-10-07T23:20:50-05:00 The problem of dispatching is key to management of shared bicycles. Considering the number of borrowing and returning events during the dispatching period, optimisation plans of shared bicycles dispatching are studied in this paper. Firstly, the dispatching model of shared bicycles is built, which regards the dispatching cost and lost demand as optimised objectives. Secondly, the solution algorithm is designed based on non-dominated Genetic Algorithm. Finally, a case is given to illustrate the application of the method. The research results show that the method proposed in the paper can get optimised dispatching plans, and the model considering borrowing and returning during dispatching period has better effects with a 39.3% decrease in lost demand. Full Article
science and technology Enabling smart city technologies: impact of smart city-ICTs on e-Govt. services and society welfare using UTAUT model By www.inderscience.com Published On :: 2024-10-07T23:20:50-05:00 Smart cities research is growing all over the world seeking to understand the effect of smart cities from different angles, domains and countries. The aim of this study is to analyse how the smart city ICTs (e.g., big data analytics, AI, IoT, cloud computing, smart grids, wireless communication, intelligent transportation system, smart building, e-governance, smart health, smart education and cyber security) are related to government. services and society welfare from the perspective of China. This research confirmed a positive correlation of smart city ICTs to e-Govt. Services (e-GS). On the other hand, the research showed a positive influence of smart city ICTs on society's welfare. These findings about smart cities and ICTs inform us how the thought paradigm to smart technologies can cause the improvement of e-GS through economic development, job creation and social welfare. The study offers different applications of the theoretical perspectives and the management perspective which are significant to building a society during recent technologised era. Full Article
science and technology Adaptive terminal sliding mode control of a non-holonomic wheeled mobile robot By www.inderscience.com Published On :: 2024-10-07T23:20:50-05:00 In this paper, a second-order sliding mode adaptive controller with finite time stability is proposed for trajectory tracking of robotic systems. In order to reduce the chattering phenomenon in the response of the variable structure resistant controller, two dependent sliding surfaces are used. In the outer loop, a kinematic controller is used to compensate the geometric uncertainty of the robot, and in the inner loop, the proposed resistive control is used as the main loop. On the other hand, considering the dynamic uncertainty and disturbance of the robot, an adaptive strategy has been used to estimate the uncertainty limit during the control process in order to eliminate the need for basic knowledge to determine the uncertainty limit in the resistant structure. The proposed control method demonstrates significant enhancements in performance, with the linear velocity error improving by approximately 80%, leading to a more accurate and responsive system. Full Article
science and technology International Journal of Vehicle Information and Communication Systems By www.inderscience.com Published On :: Full Article
science and technology Data dissemination and policy enforcement in multi-level secure multi-domain environments By www.inderscience.com Published On :: 2024-09-26T23:20:50-05:00 Several challenges exist in disseminating multi-level secure (MLS) data in multi-domain environments. First, the security domains participating in data dissemination generally use different MLS labels and lattice structures. Second, when MLS data objects are transferred across multiple domains, there is a need for an agreed security policy that must be properly applied, and correctly enforced for the data objects. Moreover, the data sender may not be able to predetermine the data recipients located beyond its trust boundary. To address these challenges, we propose a new framework that enables secure dissemination and access of the data as intended by the owner. Our novel framework leverages simple public key infrastructure and active bundle, and allows domains to securely disseminate data without the need to repackage it for each domain. Full Article
science and technology An intelligent approach to classify and detection of image forgery attack (scaling and cropping) using transfer learning By www.inderscience.com Published On :: 2024-09-26T23:20:50-05:00 Image forgery detection techniques refer to the process of detecting manipulated or altered images, which can be used for various purposes, including malicious intent or misinformation. Image forgery detection is a crucial task in digital image forensics, where researchers have developed various techniques to detect image forgery. These techniques can be broadly categorised into active, passive, machine learning-based and hybrid. Active approaches involve embedding digital watermarks or signatures into the image during the creation process, which can later be used to detect any tampering. On the other hand, passive approaches rely on analysing the statistical properties of the image to detect any inconsistencies or irregularities that may indicate forgery. In this paper for the detection of scaling and cropping attack a deep learning method has been proposed using ResNet. The proposed method (Res-Net-Adam-Adam) is able to achieve highest amount of accuracy of 99.14% (0.9914) while detecting fake and real images. Full Article
science and technology Machine learning and deep learning techniques for detecting and mitigating cyber threats in IoT-enabled smart grids: a comprehensive review By www.inderscience.com Published On :: 2024-09-26T23:20:50-05:00 The confluence of the internet of things (IoT) with smart grids has ushered in a paradigm shift in energy management, promising unparalleled efficiency, economic robustness and unwavering reliability. However, this integrative evolution has concurrently amplified the grid's susceptibility to cyber intrusions, casting shadows on its foundational security and structural integrity. Machine learning (ML) and deep learning (DL) emerge as beacons in this landscape, offering robust methodologies to navigate the intricate cybersecurity labyrinth of IoT-infused smart grids. While ML excels at sifting through voluminous data to identify and classify looming threats, DL delves deeper, crafting sophisticated models equipped to counteract avant-garde cyber offensives. Both of these techniques are united in their objective of leveraging intricate data patterns to provide real-time, actionable security intelligence. Yet, despite the revolutionary potential of ML and DL, the battle against the ceaselessly morphing cyber threat landscape is relentless. The pursuit of an impervious smart grid continues to be a collective odyssey. In this review, we embark on a scholarly exploration of ML and DL's indispensable contributions to enhancing cybersecurity in IoT-centric smart grids. We meticulously dissect predominant cyber threats, critically assess extant security paradigms, and spotlight research frontiers yearning for deeper inquiry and innovation. Full Article
science and technology Robust and secure file transmission through video streaming using steganography and blockchain By www.inderscience.com Published On :: 2024-09-26T23:20:50-05:00 File transfer is always handled by a separate service, sometimes it is a third-party service in videoconferencing. When sending files during a video session, file data flow and video stream are independent of each other. Encryption is a mature method to ensure file security. However, it still has the chance to leave footprints on the intermediate forwarding machines. These footprints can indicate that a file once passed through, some protocol-related logs give clues to the hackers' later investigation. This work proposes a file-sending scheme through the video stream using blockchain and steganography. Blockchain is used as a file slicing and linkage mechanism. Steganography is applied to embed file pieces into video frames that are continuously generated during the session. The scheme merges files into the video stream with no file transfer protocol use and no extra bandwidth consumed by the file to provide trackless file transmission during the video communication. Full Article
science and technology Secure digital academic certificate verification system using blockchain By www.inderscience.com Published On :: 2024-09-26T23:20:50-05:00 At present, there is a need for an authentic and fast approach to certificate verification. Which verifies and authenticates the certificates to reduce the extent of duplicity and time. An academic certificate is significant for students, the government, universities, and employers. Academic credentials play a vital role in the career of students. A few people manipulate academic documents for their benefit. There are cases identified where people produced fake academic certificates for jobs or higher education admission. Various research works are developing a secure model to verify genuine academic credentials. This research article proposed a new security model which contains several security algorithms such as timestamps, hash function, digital signature, steganography, and blockchain. The proposed model issues secure digital academic certificates. It enhanced security measures and automated educational certificate verification using blockchain technology. The advantages of the proposed model are automated, cost-effective, secured, traceable, accurate, and time-saving. Full Article
science and technology Robust watermarking of medical images using SVM and hybrid DWT-SVD By www.inderscience.com Published On :: 2024-09-26T23:20:50-05:00 In the present scenario, the security of medical images is an important aspect in the field of image processing. Support vector machines (SVMs) are a supervised machine learning technique used in image classification. The roots of SVM are from statistical learning theory. It has gained excellent significance because of its robust, accurate, and very effective algorithm, even though it was applied to a small set of training samples. SVM can classify data into binary classification or multiple classifications according to the application's needs. Discrete wavelet transform (DWT) and singular value decomposition (SVD) transform techniques are utilised to enhance the image's security. In this paper, the image is first classified using SVM into ROI and RONI, and thereafter, to enhance the images diagnostic capabilities, the DWT-SVD-based hybrid watermarking technique is utilised to embed the watermark in the RONI region. Overall, our work makes a significant contribution to the field of medical image security by presenting a novel and effective solution. The results are evaluated using both perceptual and imperceptibility testing using PSNR and SSIM parameters. Different attacks were introduced to the watermarked image, which shows the efficacy and robustness of the proposed algorithm. Full Article
science and technology An image encryption using hybrid grey wolf optimisation and chaotic map By www.inderscience.com Published On :: 2024-09-26T23:20:50-05:00 Image encryption is a critical and attractive issue in digital image processing that has gained approval and interest of many researchers in the world. A proposed hybrid encryption method was implemented by using the combination of the Nahrain chaotic map with a well-known optimised algorithm namely the grey wolf optimisation (GWO). It was noted from analysing the results of the experiments conducted on the new hybrid algorithm, that it gave strong resistance against expected statistical invasion as well as brute force. Several statistical analyses were carried out and showed that the average entropy of the encrypted images is near to its ideal information entropy. Full Article
science and technology A robust feature points-based screen-shooting resilient watermarking scheme By www.inderscience.com Published On :: 2024-09-26T23:20:50-05:00 Screen-shooting will lead to information leakage. Anti-screen-shooting watermark, which can track the leaking sources and protect the copyrights of images, plays an important role in image information security. Due to the randomness of shooting distance and angle, more robust watermark algorithms are needed to resist the mixed attack generated by screen-shooting. A robust digital watermarking algorithm that is resistant to screen-shooting is proposed in this paper. We use improved Harris-Laplace algorithm to detect the image feature points and embed the watermark into the feature domain. In this paper, all test images are selected on the dataset USC-SIPI and six related common algorithms are used for performance comparison. The experimental results show that within a certain range of shooting distance and angle, this algorithm presented can not only extract the watermark effectively but also ensure the most basic invisibility of watermark. Therefore, the algorithm has good robustness for anti-screen-shooting. Full Article
science and technology International Journal of Information and Computer Security By www.inderscience.com Published On :: Full Article
science and technology Undertaking a bibliometric analysis to investigate the framework and dynamics of slow fashion in the context of sustainability By www.inderscience.com Published On :: 2024-09-05T23:20:50-05:00 The current study has outlined slow fashion (SF) research trends and created a future research agenda for this field. It is a thorough analysis of the literature on slow fashion. Numerous bibliometric features of slow fashion have been discussed in the paper. This study comprises 182 research articles from the Scopus database. The database was utilised for bibliometric analysis. To identify certain trends in the area of slow fashion, a bibliometric study is done. For bibliometric analysis, the study employed R-software (the Biblioshiny package). Here, VOSviewer software is used to determine the co-occurrence of authors, countries, sources, etc. The study has outlined the gap that still exists in the field of slow fashion. Here, the research outcome strengthens the domain of slow fashion for sustainable consumption. The study findings will be useful for policymakers, industry professionals, and researchers. Full Article
science and technology Modern health solution: acceptance and adoption of telemedicine among Indian women By www.inderscience.com Published On :: 2024-09-05T23:20:50-05:00 Access to quality healthcare is a fundamental right but unfortunately, India suffers from gender disparities in healthcare access. Telemedicine has the potential to improve access to healthcare services for women by eliminating traditional barriers. Therefore, our research aims to investigate the factors influencing the adoption of telemedicine among Indian women. This study has collected 442 responses and analysed them through structural equation modelling. The result indicates a strong and positive connection between the willingness to adopt telemedicine services and factors like performance expectancy, perceived benefits, e-health literacy, and perceived reliability. Notably, perceived reliability emerges as the most impactful predictor, closely followed by perceived benefits, while factors like effort expectancy and user resistance show no significant influence. This underscores the pivotal role of reliability and perceived benefits in shaping women's inclination toward adopting telemedicine. The study provides practical insights for telemedicine providers and policymakers to customise strategies and policies for effective promotion. Full Article
science and technology Form 10-K filing lags during COVID-19 pandemic By www.inderscience.com Published On :: 2024-09-05T23:20:50-05:00 This study examines Form 10-K filing lags of US firms during the COVID-19 pandemic in 2020-2021. The findings suggest that filing lags relate negatively to firm size, profitability, hiring Big4 auditors, and filing status, but positively to ineffective internal control, ineffective disclosure control, and going concern opinion. Large accelerated and accelerated filers had shorter filing lags, and non-accelerated filers had longer filing lags in 2020-2021 than 2018-2019. Further analysis provides mild evidence that Big4 auditors contributed to the filing lag reduction in 2020-2021, echoing the view that adopting advanced audit technologies allows Big4 auditors to respond better to the external shocks brought by the pandemic. Full Article
science and technology Trends and development of workplace mindfulness for two decades: a bibliometric analysis By www.inderscience.com Published On :: 2024-09-05T23:20:50-05:00 This systematic literature study employed bibliometric analysis to identify workplace mindfulness-related methods and practices in literature published from 2000 to 2020 by leading nations, institutions, journals, authors, and keywords. We also assessed the impact of workplace mindfulness research papers. Scopus analysis tools provided a literature report for 638 Scopus articles used in the study. Using VOSviewer, leading nations, institutions, articles, authors, journals, and keyword co-occurrence network maps were constructed. PRISMA was used to identify 56 publications to recognise workplace mindfulness literature's significant achievements. The research's main contribution is a deep review of neurological mindfulness and psychological measuring tools as workplace mindfulness tool categories. The study is the first to use the PRISMA technique to capture the essential contributions of workplace mindfulness papers from 2000 to 2020. Full Article
science and technology International Journal of Services and Standards By www.inderscience.com Published On :: Full Article
science and technology What we know and do not know about video games as marketers: a review and synthesis of the literature By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 The video game industry (VGI) has evolved considerably, transitioning from a niche market to a substantial sector. The VGI's magnitude and the societal implications tied to video game consumption have naturally piqued the interest of scholars in marketing and consumer behaviour. This research serves a dual purpose: firstly, it consolidates existing VG literature by evaluating articles, concepts, and methodologies, systematically tracing their evolution; secondly, it outlines potential directions and implications for forthcoming research. Within this literature, a predominant focus lies on articles investigating purchase decisions concerning VGs, followed by those exploring the integration of video game consumption into broader social contexts. Notably, a limited number of articles delve into player-game interactions and experiences within gaming worlds. This imbalance can be attributed to the fact that such inquiries are often suited to psychology and multidisciplinary journals, while the marketing discipline has predominantly addressed the VGI from a marketing management standpoint. Full Article
science and technology Nexus between artificial intelligence and marketing: a systematic review and bibliometric analysis By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 Although artificial intelligence provides a new method to gather, process, analyse data, generate insights, and offer customised solutions, such methods could change how marketers deal with customers, and there is a lack of literature to portray the application of artificial intelligence in marketing. This study aims to recognise and portray the use of artificial intelligence from a marketing standpoint, as well as to provide a conceptual framework for the application of artificial intelligence in marketing. This study uses a systematic literature review analysis as a research method to achieve the aims. Data from 142 articles were extracted from the Scopus database using relevant search terms for artificial intelligence and marketing. The systematic review identified significant usage of artificial intelligence in conversational artificial intelligence, content creation, audience segmentation, predictive analytics, personalisation, paid ads, sales forecasting, dynamic pricing, and recommendation engines and the bibliometric analysis produced the trend in co-authorship, citation, bibliographic coupling, and co-citation analysis. Practitioners and academics may use this study to decide on the marketing area in which artificial intelligence can be invested and used. Full Article
science and technology Springs of digital disruption: mediation of blockchain technology adoption in retail supply chain management By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 Supply chain management practices are vital for success and survival in today's competitive Indian retail market. The advent of COVID-19 pandemic necessitates a digital disruption in retail supply chain management centred on efficient technology like blockchain in order to enhance supply chain performance. The present research aims to decipher the nature of associations between supply chain management practices, blockchain technology adoption and supply chain performance in retail firms. The research is based on primary survey of specific food and grocery retailers operating on a supermarket format stores in two Indian cities. The findings pointed towards the presence of significant and positive association of all the constructs with each other. Moreover, the mediating role of blockchain technology adoption was also revealed, i.e., it partially mediates the effects of supply chain management practices on supply chain performance. Full Article
science and technology Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts? By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 This study investigates the effects of social media marketing efforts (SMME) on smartphone brand identification, attachment, association, and willingness to pay premium prices. A survey of 320 smartphone users who followed official social media handles managed by smartphone companies was conducted for this purpose. PLS-SEM was used to analyse the collected data. The findings demonstrated importance of SMME dimensions. According to the study's findings, the smartphone brand's SMMEs had significant impact on brand identification, brand association, and brand attachment. The results revealed that SMMEs had significant impact on willingness to pay the premium price. The findings also show that brand identification, attachment, and association mediated the relationship between SMMEs and willingness to pay a premium price. The findings of this study will be useful in developing social media marketing strategies for smartphones. This study demonstrates the use of social media marketing to promote mobile phones, particularly in emerging markets. Full Article
science and technology Analysing the role of WOM and eWOM in exploring tourist destinations By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 Word of mouth (WOM) and electronic word of mouth (eWOM) are very effective and important communication tools to persuade consumers for purchasing the products/services. These become more significant with products that are difficult to assess before consumption, e.g., hospitality. The tourism industry is reviving, and the consumer is conscious when booking a particular destination. Thus, it is important to understand how WOM and eWOM are impacting the various factors in distinct ways while choosing the tourist destination. The seven factors identified, for the present study, are channel engagement, expertise, homophily, resource helpfulness, source credibility, tie-strength, and trustworthiness. The PLS-SEM was used to test the theoretical model of this study. The study shows that both WOM and eWOM impact an individual in different ways. The expertise of the reviewer is the most important factor in the case of WOM and channel engagement is the most significant factor for eWOM. Resource helpfulness is common for both WOM and eWOM. Full Article