After emerging out as the highest bidder under a resolution plan for insolvency bound Hydropower Company Jal Power Corporation's 'Rangit stage IV' HE Project, with its bid of Rs 165 crores.

The data showed that India's power consumption was 110.11 BU in the corresponding month last year. The peak power demand met in April stood at 132.77 GW, almost one-fourth less than 176.81 GW in the same month a year earlier. The peak power demand met is the highest energy supply during the day across the country.

Billionaire Gautam Adani-led Adani group has committed to invest over 70% of its budgeted capex into clean energy and energy-efficient systems so as to become the largest solar player in the world by 2025 and the largest renewable player in the world by 2030.

The day-ahead market volume was at 3692 MU while the term-ahead volume was at 360 MU. The term-ahead segment recorded a significant 8% YoY growth due to increased preference for term- ahead contracts amongst Southern, Western and Northern utilities.

"The energy efficiency initiatives by BEE (Bureau of Energy Efficiency) led to savings worth Rs 89,122 crore in 2018-19," a report released by Power Minister R K Singh on Wednesday.

“The lowering of charges or return on equity has its implications. We are fiddling around what a regulated regime is and what equity holders expect when they have invested,” said a senior government official, who did not wish to be identified.

"Golden chapter added in Indian Renewable Energy story, as e-RA for 400 MW RE Projects with Round the Clock (RTC) supply conducted by SECI Ltd results in historic 1st year tariff of Rs 2.90/kWh. MNRE makes a new beginning towards firm, schedulable & affordable RTC supply through 100 per cent RE power," Power and New & Renewable Energy Minister R K Singh said in a tweet last evening.

In a Q&A, C K Saji Narayanan says the proposed amendments will lead to the law of the jungle, and that the unions will definitely agitate against them

A dairy farm owner himself, Jayaram has agreed to promote KFL’s products as the brand ambassador of Kerala’s leading livestock feed manufacturer, KFL chairman Indushekaran Nair and managing director B Sreekumar said.

Coca-Cola India president T Krishnakumar said Bengal is the first state where the entire portfolio and marketing initiatives of Coca-Cola brands have been hyper-localised to resonate with local language and suit consumer preferences. “The reason to start with Bengal is since it is amongst our top market and we have a self-sufficient supply chain,” he said.

16-year-old top-ranked T20I woman player becomes one of beverage company's youngest brand endorsers. The deal is inexpensive since Verma has just begun her career. If she continues to perform, PepsiCo will look at renewing it and taking it forward.

The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC World Cup giving a big push to both on-ground sponsorships and media spends. On-ground sponsorship grew by 25% to cross Rs 2,000 crore mark for the first time, while media spends were up by 18% at Rs 5,232 crore.

Various product categories such as mattresses, disinfectants, sanitzers and foods have begun making unscientific claims in their advertising of being ‘anti-coronavirus’, which industry body Advertising Standards Council of India (ASCI) said it is clamping down on.

First lady Melania Trump will urge Americans to wash their hands and keep their distance from one another to fight coronavirus in a new TV ad campaign produced with major U.S. broadcast networks, the White House said on Wednesday.

The Ministry of Ayush has written to all states and the Advertising Standards Council of India (ASCI) to report and take action against misleading ads and promotions about ayurvedic treatment to prevent and cure Covid-19.

According to the SC guidelines, government advertisement campaigns should “not be directed at promoting political interests of a party”. They also prohibit any government advertisement from mentioning the ruling party by its name, glorifying anyone except the President, Prime Minister or Chief Justice of India.

In a letter addressed to I&B minister Prakash Javadekar, the Advertising Agencies Association of India, India’s apex body for all major advertising companies, has asked to allow treatment of advertising expenses as an investment, for encouraging larger advertising outlays from companies.

The consumption during the week was at 1.22 trillion minutes, still 38% higher than pre-Covid19 time (January 11-31). Last week, the total TV consumption had reached a historic high of 1.27 trillion minutes.

iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand.

The company claims that with an access to nearly 50 million followers, Influrate will be a one stop solution for brands who are investing in digital campaigns. A confluence of Influence and Accelerate, Influrate is the combined digital handles of top athletes of IOS Sports under one common umbrella, which will allow brands to reach nearly 50 million people through a single post.

Highlighting the industry’s pro-active role in reinforcing critical public messaging in its plea to the government, IOAA has recommended a few measures to ease the financial burden on the Indian OOH industry.

“The celebrity endorsement business faces a loss of Rs 1,500-1,700 crore in the April-June quarter on account of the lockdown,” said Manish Porwal, managing director of talent management firm Alchemist Marketing Solutions, which works with L’Oreal and Reliance Life among others said. The overall industry is estimated at close to Rs 14,000-crore.

Davangere, Bengaluru and Bhatkal Covid are hotspots

Oil prices rose on Friday as more countries began easing lockdowns set in place to stop the coronavirus spreading, giving hope that demand for fuels

The Spice Board is looking at the possibility of introducing an online mechanism for cardamom sales as an additional marketing facility, which does no

Jose Antonio Cachaza, MD, LaLiga India, dwells on his team's digital strategy to reach fans in remote villages that even courier companies don't reach

The average daily reach of TV rose from 560 million Indians pre-COVID-19 (January 11-31) to 592 million post-COVID-19 (March 14-20)

Muliyil tells Somesh Jha that the days of eradicating the disease is over and the country should move towards developing 'herd immunity'

Punjab would like to help the Centre in any way possible to deal with the coronavirus disease (Covid-19) pandemic, said state Finance Minister Manpreet Singh Badal

In a Q&A, V Ravi says at some later stage two-thirds of the population will have gotten Covid-19 but that stage many would have recovered without even knowing they had been infected

The biostatistician says the peak of virus may hit India by mid-May and a 42- to 56-day lockdown can help in flattening the curve

The lockdown of economies around the world causes a much sharper decline in economic activity than in normal recessions, says World Bank chief economist south Asia region, Hans Timmer

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