India's benchmark indexes opened at fresh all-time highs on Monday, aided by strong domestic macroeconomic data and elevated bets of a US rate cut in March

This article delves into this evolution, highlighting the importance of digital tools, like AI, for keeping track of what's said about you online

Enhance your website's visibility in search engine results and attract more organic visitors by integrating digital public relations into your overall marketing strategy.

As a fundamental aspect of a robust digital marketing plan, content marketing offers a diverse strategy to foster long-term online growth and to forge a durable connection between brands and their consumers.

This article will discuss why B2B digital marketing is advantageous over traditional marketing and why it is becoming rapidly crucial for businesses to make the switch

The article will provide strategies for effectively leveraging these tools to your advantage

The 14th Global Investment Immigration Summit at the Shangri-la Hotel in New Delhi on February 10, 2024 marked a significant milestone in India's quest for international opportunities.

The first budget of Prime Minister Narendra Modi's third term has been received with disdain by the newly-strengthened Opposition.

The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM

Crypto may not work long-term as a currency, thanks to volatility and fraud concern issues. But the blockchain technology on which it relies might be here to stay

For beginners, how marketers can learn to create advanced data models from time series data

If you're not taking note of the Internet of Things, it's here, and it's making a difference, to industries and to marketers

Kerry Cunningham of SiriusDecisions talks about how AI can power the B2B revenue engine

Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how

GDPR comes into force on May 25. Here's a timely look at its impact on B2B marketing and sales functions with Julian Archer of SiriusDecisions

Here's a new angle on GDPR, likely one of many angles people haven't yet considered: Does web session recording count as collecting PII?

Let's all panic, like we didn't know GDPR was ever really going to happen!!!

Advanced analytics programs can incorporate geospatial data. Learn how such data can be used to augment local marketing plans

Governor Markell joined officers from the American Birding Association (ABA) to announce the ABA’s plans to move its North American headquarters from Colorado to Delaware next year.

ILC Dover, known for making spacesuits for NASA, opened a new plant that will bring 115 jobs to Seaford.

Owners of five Delaware businesses are thinking holidays already, and they have every reason to do so – they’ll be taking part in a state-led initiative that will provide them with rent-free commercial space for three months in a Delaware downtown from October through December.

Once-vacant properties in four Delaware downtowns have been transformed into wellsprings of opportunity thanks to a state-run program offering small business owners a head start in brick-and-mortar locations.

Bloom Energy officially celebrated its new manufacturing center in Newark and says it will be hiring more than 100 new workers in the coming months in jobs ranging from welders to production control technicians to electric/electronic engineers.

Gov. Jack Markell attends grand opening of company’s new headquarters in Newark NEWARK, Del. –   Independent, family-owned Natural Dairy Products Corporation found the perfect match in Newark for its relocated headquarters and gold-standard quality dairy operation, where it will make and distribute its organic, grass-fed dairy products. That feeling of synergy was mutual on Friday, […]

Incyte has reinforced its commitment to Delaware by signing a 15-year lease to occupy the former John Wanamaker building, a Wilmington landmark off the Augustine Cut-Off.

Dole Food Company will continue to do business at the Port of Wilmington for the next 15 years thanks to a lease that will positively impact hundreds of jobs and secure a critical revenue stream for Delaware’s economy.

Noramco Inc. has become the first company in the state to include their facility in Delaware’s Foreign-Trade Zone under the Alternative Site Framework (ASF) and to be granted "Production Authority" by the Foreign Trade Zone Board of the U.S. Department of Commerce.

Germany-based flooring company Uzin Utz AG broke ground on its first U.S.-based dry mortar plant, adding to its 113-year legacy of success while also contributing to the bright future of manufacturing in Delaware.

Five entrepreneurs jumped at an opportunity offered by the State of Delaware and used it to achieve their dreams of moving into a brick-and-mortar location.

The State of Delaware prides itself on its business friendliness and willingness to provide opportunities and access to the small business sector.

A fund created to help strengthen neighborhoods throughout Delaware hit hardest by the 2008 financial crisis is now up and running.

Project Pop-Up participant offers graphic design, body art, and more in new Front Street spot MILFORD, Del. (Dec. 3, 2014) – From art galleries to performing arts and, more recently, even culinary arts, Downtown Milford continues to build on an arts-related retail strategy. The arrival of Delaware Branding Company now adds graphic design to support […]

WineKnot, P.C. Rods and Nest Spa & Boutique launched with the help of the state-run program MILTON, Del. (Dec. 17, 2014) – For the second straight year, a state program has sparked the launch of new businesses in downtown Milton, helping entrepreneurs move their enterprises into once-vacant brick-and-mortar locations. Wine Knot Shop, P.C. Rods and […]

MILFORD, Del. (Dec. 22, 2014) – Something tasty just popped up in downtown Milford. City, state and other local officials celebrated the arrival of Patty Cakes, a participant in this year’s Project Pop-Up program, with a ribbon cutting on Friday, Dec. 19, 2014 at the business, which is at 22 S. Walnut St., Milford. Patty […]

Zacros America Inc. has announced that it will move its Hedwin Division, along with 154 manufacturing jobs, from Baltimore to Newark, bolstering the state’s efforts to attract innovative companies and grow job opportunities in key sectors for today’s economy, including manufacturing.

Since its inception in 2012, the Project Pop-Up program has been successful in helping 14 businesses sign long-term leases in once-vacant downtown spaces.

Collaborative workspace to expand operations and programs to Wilmington Wilmington, DE  – NextFab Studio, LLC, d.b.a. NextFab (“NextFab”) will soon expand operations south of Philadelphia and open a makerspace in downtown Wilmington with assistance from a $350,000 Delaware Strategic Fund grant recently approved by the Council on Development Finance. “Known for our willingness to embrace […]

  New Castle, Del. – Del Monte Fresh Produce N.A., Inc. is expected to expand its extensive United States’ logistics network upon the closing set for May 20, 2017 for the site of the former AstroPower building, currently owned by Christina School District, located at 300 Executive Drive, Pencader Industrial Park in New Castle with […]

Governor Carney created the working group with Executive Order #1 WILMINGTON, Del. – The Delaware Economic Development Working Group submitted its report to Governor John Carney on Friday, recommending a plan to implement a public-private partnership – the Delaware Prosperity Partnership – that would restructure Delaware’s economic development efforts. The nonprofit partnership, as recommended by […]

Whaley is joining St. Andrew’s School as Director of Development WILMINGTON, Del. – Governor John Carney on Tuesday announced that Dr. Bernice Whaley, the Director of the Delaware Economic Development Office, is leaving DEDO to become Director of Development at St. Andrew’s School in Middletown. Dr. Whaley has served as DEDO Director since June 2015. […]

State of Delaware, DuPont and University of Delaware partner to form Delaware Innovation Space, Inc.   WILMINGTON, Del. – Governor John Carney on Monday announced the creation of the Delaware Innovation Space, Inc. – a nonprofit public-private partnership established by the State of Delaware, DuPont, and the University of Delaware that will catalyze the entrepreneurial […]

NEW CASTLE (21 de Noviembre de 2022) – La División de Servicios Sociales de Delaware emitirá beneficios de emergencia para Noviembre a los hogares elegibles como parte de la respuesta continua del Estado a la crisis de salud pública de COVID-19. Los beneficios se emitirán como parte del Programa de Asistencia Nutricional Suplementaria (SNAP) y […]

Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

Google's Gmail update went live this week. Here's what marketers need to know

Young entrepreneurs are crushing it on collecting personal data

Bring some 'oomph' to your audience with these simple content hacks

In our fast changing, increasingly digital world, building a strong customer relationship is the lynchpin to building a great business. The stakes are even higher now as global disruptions occur with alarming regularity—be it political unrest, economic meltdowns or a pandemic. A new, global study called Experience 2030: The Future [...]

4 tips for evolving your customer experience measurement was published on Customer Intelligence Blog.

No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a [...]

SAS Customer Intelligence 360: Introduction to marketing data management was published on Customer Intelligence Blog.

Customer data platforms (CDPs), data management platforms (DMPs), people-based marketing, identity graphs, and more overlapping topics represent an important ingredient of any martech brainstorming session in 2020. As your brand spreads out across touchpoints — from web to mobile applications, as well as call centers, email and direct mail — [...]

SAS Customer Intelligence 360: Identity management, profiling and unified data model for hybrid marketing was published on Customer Intelligence Blog.

There's no question that we're all increasingly, and often exclusively, interacting with brands digitally. Consumers are now online through countless mechanisms – from laptops and mobile apps to AI-enabled voice assistants and sensor-based wearables. Engagement is diversifying in fascinating new ways. And when organizations can't see their customers interacting in [...]

SAS Customer Intelligence 360: Behavioral event tracking, targeting & engagement analysis was published on Customer Intelligence Blog.