Up to a point, it behooves small business owners to be resourceful and handle the lion's share of the work. But before it's too late and their companies lose out on its market timing, entrepreneurs need to hire in order to grow, even if that means taking on more costs.

complete article

More than eight in 10 U.S. small-business owners say they would still become a small-business owner if they had it to do over again. This sentiment has changed little over the past 11 years, which suggests that the difficulties many small businesses experienced during the Great Recession did not cause owners to regret their decision to start a business.

complete article

Being a savvy spender is crucial for small business owners. These entrepreneurs have to watch every dollar to manage cash flow, make payroll, and generally stay in business. But being cash conscious shouldn't mean spending as little as possible on everything.

complete article

Attempting to be creative when it will not come to you naturally can be an excercise in futility. Traditional means of conjuring those creative impulses, like taking a walk in the park, can often spur creativity, but getting a better idea of what a business needs can be an even more effective way to divine logo inspiration. When working with a business, it is important to gain a sense of what the business is about and what role the logo will play in the clients business and marketing plans. To make this process simpler, we have compiled 7 questions to consider asking a client before commencing logo design:

7 Questions to Ask Before Designing a Logo

As entrepreneurs, we are told we should expect to fail at our first, second, or third idea before becoming successful, and that is often true. Coming up with an idea and then profiting from it within the first year is very rare. But after speaking with Caleb Garrett and Alex Moreno of Hawkers Co., a two-year-old D2C eyewear brand poised to hit $60 million this year, I'm beginning to believe they have somehow cracked the code that so many product-focused, bootstrapped startups have been looking for.

complete article

We all reach critical points in our lives where our mental toughness is tested. It might be because of a toxic friend or colleague, a dead-end job, or a struggling relationship.

Whatever the challenge, you have to be strong, see things through a new lens, and take decisive action if you want to move through it successfully.

It sounds easy. We all want good friends, good jobs, and good relationships.

complete article

It is pretty incredible how often you hear managers complaining about their best employees leaving, and they really do have something to complain about—few things are as costly and disruptive as good people walking out the door.

Managers tend to blame their turnover problems on everything under the sun, while ignoring the crux of the matter: people don’t leave jobs; they leave managers.

complete article

Put a hundred small business owners in a room and you are likely to hear a hundred different stories of how they became successful. You will find people as different as night and day. People from all walks of life and with varying strengths and skills. But look closer and you’ll begin to see commonalities. While their stories will differ, there are also common talents among those who are successful. Take a look and see if you recognize yourself.

complete article

There are many books available on the market to read about starting a business and how to structure a business startup.

I have many favorites, but my advice to friends and students is one that I came across all the way back in October 1987. My business desires started and I read almost every book that was available in my local Memphis, Tennessee, library at the time. The book has been revised and reprinted many, many times and continues to be a good read to this day.

complete article

In fact, a prominent study from the financial services company U.S. Bank found that as many as 82 percent of startups and small businesses fail due to poor cash-flow management. So, even if you are a brilliant entrepreneur in every other way, you must stay squarely focused on managing your company’s cash flow to avoid putting your business in imminent danger.

Here are five of the most common cash-flow problems:

complete article

Meet Fred Warmbier, entrepreneur. Warmbier owns a small business, Finishing Technology, located near Cincinnati, Ohio. The company finishes and anodizes metal parts –and is growing rapidly.

complete article

Your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting.

Once people know who you are and begin to identify you with a specific area of understanding or expertise, you will be well on your way to becoming the go-to person in your niche or industry.

complete article

One of the most intimidating things entrepreneurs face is the fact that some of their competitors are massive multi-billion dollar corporations. Everyone knows the story of David and Goliath; occasionally the underdog wins.  But in the real world, the giant wins a lot (if not most) of the time.

This was a reality I faced when I started GMM Nonstick Coatings in 2007, a manufacturer of nonstick coatings for cookware, bakeware and appliances. We were a true startup: no employees, clients or products.  

complete article

Owning a cell phone has come to be regarded as a necessity in modern society, and with the great advances that have been made in smart phone technology, most of us rely on our phones to help us in an array of situations. While most smart phone owners are acquainted with the helpfulness of features such as navigation apps and mobile broadband, many people have yet to discover the array of uses they may put their phones to in the event of a true emergency.

10 Things Your Phone Can Do in Emergency Situations

As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly.

There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too!

1. It Needs to be Responsive
For small businesses, especially local ones, having great rankings in mobile search is incredibly important. Why? For starters, 50% of consumers who perform a local search on mobile devices visit a store within a day of their search. What’s even more exciting is that 78% of mobile searches for local business lead to offline purchases.

complete article

Over the last few years, a new generation of digital apps such as Uber and Just Eat have been available to download to our smartphones and tablets. They are designed to make it easier to find a taxi or order a meal, but have received as much criticism as they have praise for the way they have taken control of traditional markets and damaged business models.

We spoke to two businesses – one in the takeaway industry and the other in the private minicab industry – about the challenges these disruptive companies pose, what they are doing to combat them and how other small businesses can follow suit.

complete article

No business owner ever expects it to happen. After closing up for the day or the week, a phone call at 6 a.m. lets you know that the severe storm that passed through town overnight took a punch at your small business, with flood damage, fire, tornado or other damage.

Or it could have been an earthquake or hurricane. Still, what may have taken years to build is in ruins. How do you begin to recover?

complete article

Fear stops the decision-making process because fear is a decision, a decision not to take action, a decision to accept the status quo.

For some small business owners, fear is seen in their reluctance to speak, to share an emotionally compelling reason why a potential buyer should connect with them.

complete article

It is easier than ever to start a business from scratch without any overhead costs, which is great news for aspiring business owners who do not have the capital to start anything big. But to grow a business from an idea to something profitable, you do have to put some money into it. Here are five investments you should make to grow your business.

complete article

One of the most important events of 2015 was the shift from the amount of desktop traffic compared to the amount of mobile traffic. Google reported that mobile traffic overtook desktop traffic in 10 different countries. The search engine algorithm for Google was changed to give companies who offered mobile optimized versions of their sites higher rankings than sites that were not optimized for mobile. The increase in mobile traffic combined with five times as many cellphones as desktop and laptop computers means that mobile traffic will become a priority.

complete article

Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.

complete article

Apps mainly do two things: They either distract us or keep us on track. If you are a busy entrepreneur or someone who works for one, it is best to stick to the latter kind, at least during working hours, especially if you want to be a productivity powerhouse.  

Productivity apps can give you -- and, yes, your boss, too -- a leg up on putting your most organized, efficient professional foot forward.

complete article

Though a diverse range of logos exist, logo designs can ultimately be categorized into three different general styles. Each of these styles tends to suit different aesthetics differently. For this reason, you may find that a certain style of logo seems better suited to your purposes than the others depending on the nature and niche of the brand you intend to build. The three main types of logos are as follows:

Three Kinds of Logos

You know you want to start a business and give yourself the best shot at success, but perhaps you’re still considering the kind of business you want to pursue. After all, you probably have a number of small-business ideas.

One thing is for certain: the type of business you start should be well-suited for your expertise and business goals. Successful entrepreneurs bring their varied experiences and skills and allow these assets to inform their business decisions.

So, assess your priorities and lifestyle and business goals.

complete article

You nominated them and now it’s time to cast your vote to support your pick. Small Business Trends and Small Biz Technology bring you the Small Business Influencer Awards 2015. Here’s a chance to celebrate the people, businesses, and even apps that have made an impact in the small business market.

Even if you missed the nominations, you can still jump in and vote for your favorite. But you might want to hurry. There is less than a week left to vote!

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

complete article

Owners of both new and established small businesses can benefit from a broad range of valuable perks offered with credit cards. Business credit cards not only provide a means for building and establishing business credit, but they can assist in record-keeping, preserving cash flow and separating business and personal finances. Much like consumer credit cards, the right business card can offer a plethora of rewards that you can redeem for flights, hotel stays and cash back on purchases.

Here are seven significant credit card perks for small business owners.

complete article

For more than a decade, thousands of businesses have enjoyed the benefits of high rankings in Google searches (and searches on competing engines) thanks to their SEO efforts. Larger corporations pour hundreds of thousands of dollars and allocate entire departments to gaining more online visibility, but even small- to mid-sized businesses can use a fraction of that budget to get more traffic and sales.

However, according to a recent survey by the Small Business Authority (SBA), less than 50 percent of small business owners in the United States think of inbound traffic from search engines as an important source of future business. Another 14 percent declared themselves unsure.

complete article

Millions of small businesses are vulnerable to cybersecurity attacks that can cost an average of $20,000 per attack. Here is some basic wisdom to help SMBs protect themselves.

complete article

Pricing can be quite difficult to compute.

There are so many factors to take into account it boggles the mind. The simple way to approach pricing for a product is to create a spread sheet that will calculate it for you.

For example, when I make a gluten free mix, the Food and Drug Administration requires I report each product based on total grams, converted to ounces and pounds, which is then reported on the box. The ingredient list on the box is reported by heaviest ingredient to the least weight. This is used to calculate the Nutritional Statement by an outside company based on each serving. WHEW!

complete article

The Perceived Amazon Effect

As David and I spoke, he echoed some thoughts that many small businesses have also shared with me. Many businesses see customers come into their stores to learn, and then they make their purchases online via Amazon or other online retailers. The online retailers don’t have the overhead of a brick and mortar store. For one of the products, David mentioned that I can purchase it on Amazon for less than he can purchase it. Of course, in his local market, his Yelp reviews show how much his customers love his store and appreciate his value. If he was local to me, I would happily pay a premium for their high level of service and expertise.

complete article

The question becomes, what would your customer do when they turn to you and then you hire an independent contractor?

You are not ready to bring on a fulltime employee yet. But your customer is thinking at this point, why do not I hire the independent contractor and save some money? Does this scenario sound familiar to you?

complete article

The best sorts of business plans tell a clear story of what the company plans to do and how it will do it. Given the high failure rate of startups in their first year, a business plan is also an ideal opportunity to safely test out the feasibility of a business and spot flaws, set aside unrealistic projections and identify and analyze the competition.

complete article

If word-of-mouth marketing sounds simple, do not be fooled -- it is not. Creating cutting edge buzz-worthy messages that go viral is no easy task.

While more than half of small business owners anticipate growth for their businesses in 2015, according to a Small Business Report, 56 percent say they are investing less than 3 percent on marketing. When they do invest, most of these business owners are likely thinking about traditional forms of advertising or collecting new customers instead of connecting with them.

complete article

How to Manage People (Without Making Them Hate You) - video

complete article

Each year, I gaze into my crystal ball (which is getting a little smudged lately and needs an upgrade itself) to preview what will become available next year in the world of gadgets and technology. Fortunately, these new products are much more likely to make their debut, given the companies behind them have committed to making them happen.

complete article

Regardless of your job title, your role can make a difference. It comes down to leadership and understanding how to champion ideas and build trust.  Read on for advice from 12 CEOs, founders, presidents and thought leaders to learn how you maximize every opportunity to make an impact at work.

complete article

When a key employee quits, it is a gut-wrenching experience for most small-business owners.

That single loss will likely result in a significant performance drop for the firm because that lost employee might represent an entire function. The drain will last for months because a good replacement takes time to recruit, hire, train and get up to speed. Plus, a significant portion of the manager’s time will be diverted toward recruiting and training a replacement.

Most small-business managers know little about retention. Their focus is often elsewhere. So they find themselves completely surprised when a key employee quits.

complete article

How to Improve Email Security
In addition to a strong email security solution, small businesses need to make sure that their employees use best practices when it comes to handling email. Michél Bechard, director of service provider technologies at Comodo, an Internet security company, says that SMBs need to teach employees how to spot and handle malicious email.

complete article

Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need to make more happen, below are some tips to help small businesses capitalize on this seasons top trends.

complete article

Getting found online can be a tough thing to do at times. Lucky for you, I am pretty good at it and really enjoy getting my sites ranked. Traffic can mean the difference in staying in business and not. Over the years I have started several businesses and the ones that succeed are the ones that consistently grow in organic traffic. I have put together a list of things that I would do to get your business ranked in Google.

Here are 10 ways that small business owners can get their business ranked on Google:

complete article

As small business owners across the nation gear up for Small Business Saturday, a record number of shoppers are making plans to support their favorite local businesses. According to the fourth-annual Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Businesses and American Express, supporting local small businesses continues to be a priority for shoppers nationwide.

complete article

Take the time to understand your finances
Understanding the nitty gritty of your finances is crucial to running a successful small business, but this is especially true if you're coming from a place of bad credit. The best way to get a handle on your finances, says Brad Farris, a business advisor with Anchor Advisors, is to sit down once a month and review your income statement, balance sheet and cash flow for the prior month. Use the time to look for changes and trends, as well as to monitor your receivables and inventory.

complete article

Social media has become a necessary business tool for companies big and small. There are now more than 2 billion active social media users around the world, according to a LinkedIn article about upcoming social media trends. More people are now regularly using social media than the populations of the United States and China combined, and the number is growing at a clip of 25 percent a year.

complete article

At this time of year business owners will be reflecting on their 2015 brand strategy to evaluate what worked and what did not, and deciding how to promote their brand in 2016. They may not have huge amounts to spend on conventional advertising and marketing campaigns, but there are other options that are effective.

Strategic partnerships
When major brands sign up to cross-promotional activities with other brands, the public sits up and takes notice. When smaller companies do it, there may be less public interest but small business tie-ups are by no means less important.

complete article

The Kauffman Foundation recently released their Main Street Entrepreneurship Index. And, according to the Foundation, small business activity is growing in 49 of the 50 states in the US and in 38 of the top 40 largest metropolitan areas. Of course this is great news for small business owners all across the country, but it is also great news for everyone else too.

complete article

Up to a point, it behooves small business owners to be resourceful and handle the lions share of the work. But before it's too late and their companies lose out on its market timing, entrepreneurs need to hire in order to grow, even if that means taking on more costs.

complete article

One thing is for certain in business these days — nothing ever stays the same, and my annual list of the top emerging trends in small business certainly bears this out. This year, while yes, we see some of the same old stalwarts (like social media, but even that is changing, see below) a few new, surprising entries make it onto the list. For instance, the top trend for the upcoming year, while right before our eyes, is a fairly recent phenomenon and we will get to that next week.

complete article

For as far back as free markets go, word of mouth has been the primary tool small businesses have used to spread their message and market their brand. Within the last few decades, though, the explosion of media has led to wide array of marketing opportunities and techniques.

While word of mouth is still important, social media has taken over as one of the most effective avenues for public relations and marketing for even the smallest of firms.

complete article

Have a plan, and stick to it

When you walk into the office every Monday morning, it is crucial that you understand the goals that you need to accomplish that week and then map them out.

complete article

People make resolutions about losing weight, stopping smoking, and other habits that they probably will not give up. Business owners should take advantage of this time-for-future-thinking opportunity to set goals to enhance their businesses. Here are five resolutions to help entrepreneurs have a more profitable 2016.

complete article