Building a small business online is scary. Big businesses can easily outspend you with PPC, SEO, SMM and inbound marketing campaigns.

However, smart startup founders grimly pass around business battles on the blogosphere, charging low prices for quality product, reversing their vision, failing to voice their opinion on their podcasts, showing contempt for our product, and disrespect for our craft.

And yet, look around at the World Wide Web jungle. It's watered by the services offered by small businesses. The technology to produce product and convert customers exists because we create codes, design services, and write web pages, blog posts, and marketing materials that generate leads and close sales. And every 350-pound gorilla company uses our products or services to thrive.

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Continuing with our annual look at the top trends in small business, this week we get to the Top 5. Apparently, the only thing constant is change.

5. You will get hacked. In fact, you probably were in the past year, right? The Equifax hack alone exposed the private data of almost 150 million people. Or how about Yahoo? Last year the company divulged that all 3 billion of its accounts were hacked a couple of years ago. Other notable breaches this past year include:

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In fact, some business leaders get so overwhelmed by the din of competing voices from service providers, they sit on the sidelines and fail to take advantage of some productivity and profitability enhancing systems.

I want to point out several good apps and SaaS tools, but before I get into specifics, I want to create a simple framework in which you should evaluate these tools. Further, keep in mind that one of the biggest advantages these tools give you is the ability to successfully manage virtual teams. However, you will find almost all of them appropriate for local use as well.

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Video is a medium that gives your small business lots of different options for communicating and sharing information with customers. But it can be sort of overwhelming for some small businesses. Arielle Kimbarovsky of CrowdSpring offers some suggestions for businesses looking to make the most of video in a recent post.

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Being a small business owner is expensive as it is -- every penny counts when entrepreneurs are living on razor-thin margins and fighting for market share. But owning and operating a small business is even more expensive when you pay more taxes than you owe.

In a survey personal finance expert Garrett Gunderson conducted of his small business-owner clients and wrote about for Forbes, approximately 93 percent of them had overpaid over the past dozen years. Now, nobody expects owners to be tax professionals -- you do have businesses to run, after all -- but it's important to know where you can save money in order to invest that money back into your business.

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Like many entrepreneurs, in the beginning of my own business I did not really plan for growth. Instead, I responded to opportunities as they came. In fact, I first went in to business by literally bumping into an opportunity. One day, while walking my dog, I met a man who needed a business plan. He was my first client.

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Sixty-nine percent of small business owners have zero to little confidence they will be able to retire comfortably, Paychex found in a survey.

Thirty percent said they were somewhat confident, 21% said they were not at all confident, and 18% fall between somewhat confident and not at all confidentȒadding up to a total of 69%. Only 20% said they were very confident they will have enough money to retire comfortably.

Asked what could help improve their situation, 68% said being able to save more. Other ways they would like to receive financial help were assistance in converting a portfolio balance into monthly income, cited by 10%; guidance on investments and the appropriate savings rate, also cited by 10%; and retirement tools to cover a wide range of expenses, including health care, cited by 8%. Fifteen percent said that nothing would help them feel more confident about retirement.

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Enhance The Customer Experience

The term user experience or UX is often used in the context of web design, with the idea that features must be designed with the end user in mind. Customer experience or CX includes UX but also encompasses every touchpoint that customers have with your business.

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As a small business owner or self-employed individual, you may need to enter into a business contract. A business contract is a legal agreement between you and another party, and may be used in situations where services are rendered for a fee or specific duties are required to be performed. To be legally valid, a contract must contain several key elements.

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New-generation information technology continues to offer more efficiencies for small and midsize businesses, and for those ready to take a leap and invest in these fast new tools and services, 2018 promises to be a good year.

So what exactly are the top technology trends for small businesses? Well, basically anything that a large enterprise needs and uses, midrange-size companies also can put to work. This is not a trickle-down-type process; the midrange enterprise market is the largest in the world, and tech companies continue to come out with new and improved products designed specifically for them.


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A majority of small business owners, 63.8 percent, believe that President Trump's policies have helped their business, according to a survey from the Job Creators Network.

More business owners—57.5 percent—believe Republicans do a better job of managing economic issues than do Democrats (14 percent). The survey finds the support is likely due to Trump's ability to roll back regulations and red tape on businesses.

A majority of businesses also support the tax reform package that was signed into law and believe media coverage of the proposal was biased.

Sixty-eight percent of small businesses view the legislation favorably or somewhat favorably. Fifty-eight percent said the Tax Cuts and Jobs Act will benefit their business.

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Entrepreneurs always need more -- more help, more time, more insight. So we asked: What is the one product you wish someone would create to help your business? Now maybe someone (you?) will make it.

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Every successful leader or entrepreneur has used creativity to help them get to where they are today. In fact, creativity is a core component to anyones success. Take a look at J.K. Rowling -- using creativity and imagination, she created a successful franchise full of witches and wizards. Or how about Steve Jobs? Without creatively thinking about the simplest, sleekest way to create products for consumers, Apple would have never been born.

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Why does qualifying for a small business loan have to be such a mystery?

According to a CB Insights study, cash flow issues are the second most common reason startups fail, accounting for 29% of failures. In many cases, access to capital would make a big difference. Yet the loan application process is notoriously opaque for small business owners. Research from the Federal Reserve Bank of New York shows the average small business owner spent 26 hours searching and applying for credit, contacted three financial institutions and submitted three credit applications. Despite this time-consuming work, only half of small-business applicants end up being approved for the loan amount they applied for.

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So much of success is knowing when to stay the course, even when you’re met with rejection after rejection.

30-year-old Melanie Perkins has been launching creative businesses since she was a teenager. Her first venture, designing and selling handmade scarves to sell in her hometown of Perth, Australia, was launched when she was just 14.  

At the age of 22, Perkins founded her next company, an online system for schools to design their yearbooks called Fusion Books. Today, Fusion Books is the largest yearbook publisher in Australia and has a presence in France and New Zealand.

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Use a Content Scorecard to Publish Better Blog Posts
When it comes to creating blog content for your business, quality is just as important as quantity, if not more so. To make sure all of your posts are up to professional standards, use the content scorecard included in this Social Media Examiner post by Garrett Moon.

Choose the Right Keywords for Your Blog Niche
If you want readers to be able to organically find our blog content, you need to include some relevant keywords. Choosing those keywords can be a challenge, so check out the recent Abtech Blog post by Abasifreke Etop for some useful tips.

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The Tax Cuts and Jobs Act (TCJA) was signed into law by President Trump near the end of 2017 and it mostly took effect in 2018. While the TCJA impacts almost every single individual taxpayer to some degree, the changes also significantly impact corporations and small businesses. In some areas, the impact was purposeful and directed. However, in other ways, the TCJA will have both positive and negative secondary effects. One area that could see a secondary or unintended boost due to a new tax deduction (IRC § 199A) for pass through businesses is retirement plans with small business employers.

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Koch wanted to give back in the most meaningful and valuable way he and his team could. Ten years ago, the company started the Sam Adams Brewing the American Dream (BTAD) program to mentor and provide funding to food, beverage and hospitality startups. Many of these companies are founded by African American women, including Jessica Spalding of Harlem Chocolate Factory.  During the past 20 years, African-American women’s rate of starting businesses was 605% versus 44% for all businesses, according to The 2017 State of Women-Owned Businesses* commissioned by American Express.

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If your small business has a team of employees, then you need a payroll service to manage all of those payments and details. A good small business payroll service should automatically calculate how much pay each employee earns during every pay period, then process those payments and calculate taxes and reports to help you keep your financial records in order.

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Landing a coveted spot on Shark Tank is an entrepreneurs dream. They get the opportunity to pitch their business on national television in front of millions of viewers and several rich and prominent investors.

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Salesforce may derive a grand majority of its revenue from large customers employing 1,000 or more people. But it reached out this week to the smallest of small businesses -- 20 employees or less -- with the release of Salesforce Essentials.

The new suite of Salesforce small business cloud tools, which manage both sales and customer service/support, will replace current offerings Desk.com and SalesforceIQ. The company will retire those in 2020.

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Below I have outlined three circumstances that should give you pause about the timing of asking for a raise:

1.You have been out of school for less than a year.
2.Your job has not changed at all.
3.You have not made your company any more money.

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I spend a lot of time asking employees about how leaders can be more effective communicators. Just yesterday, in fact, I moderated a focus group with employees at a fast-growing consumer products company.

The people in the group provided the same feedback I hear time and time again: Leaders are pretty good at sharing information, but they are lousy listeners.

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As an entrepreneur and an angel investor, I get really excited about the future of personal finance.

As new technologies develop, from cryptocurrencies to virtual wallets, I see advantages for businesses. I also see opportunities for everyday Americans and our families to make--and keep--more of our own money.

In meetings with financial technology startups, I am seeing so many incredible new developments on the horizon. Any innovation that improves how we live, shop, and pay sets off alarm bells--of the good kind--in my friendly neighborhood Certified Financial Planner brain.

Here is a sneak peek of why I think the next five to 10 years are going to make making money easier for all of us. It is thanks to these five emerging technologies:

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Intrepid entrepreneurs find a way to make their own success before they have the money. One way they do this is by acting as if they already have it, or the success that comes with it. While this idea sounds like fake it till you make it, it is actually rooted in fundamental concepts about consumption, perception, and scaling.

Here are some ways you can appear stronger, more successful and better funded than you might actually be.

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Want to turn every customer or friend into a potential backer of your business? Since regulations changed in 2016, small businesses have been able to raise money from non-accredited individual investors. While equity crowdfunding, as it is now known, can be complicated and expensive, it's also been lucrative for some businesses that have taken the plunge.

Over the past several months, Inc. followed four founders and CEOs who raised money from big groups of people. What they learned: There's no one right way to crowdfund. You can do this sort of fundraising on your own, or you can rely on third parties; three of the following startups paid a commission to use a new Indiegogo platform, which handled their technical and marketing and investor-relations headaches. You do not even have to stick to selling traditional shares of your business. Indiegogo lets the companies that use its equity platform sell debt or preferred stock or other securities instead. (Several of these companies also thanked their investors by giving them sample products, T-shirts, or other types of the rewards that crowdfunding first became known for.)

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The business terrain is one that changes much faster than most -- basically because the way business is done evolves based on cultural changes, changes in technology and even generational changes. It is safe to say that at all times, at least one of these things is changing.

We are in the era of giving back and social impact. Businesses should face this, and stop using the fact that they are not yet big businesses as an excuse for boycotting charitable involvements or social responsibility. Businesses that do this are missing out on the great benefits hidden on the other side of socially responsible companies.

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There are a lot of reasons to hate a job: annoying co-workers; bad working conditions; long hours for too little pay; the stress level; and more.

But one of the worst things -- arguably the worst -- is having a bad boss.

When you don't feel seen, appreciated, or listened to by your direct manager, it can have a dramatic impact on not only your work performance, but also your sense of self-esteem. Over time, you can begin to feel anxious, worthless, and demoralized.

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The majority of small business owners agree that online marketplaces have positively impacted their sales, according to a poll by Manta.

Nearly 70% of small business owners polled stated that marketplaces like Amazon and eBay have helped them increase sales, while about 30% believe they have had a negative impact. Most small businesses (81%) believe that online sales are critical to their companys success, but most rely on their own websites as an e-commerce channel. Sixty-six percent of small businesses sell products through their own websites, 24% sell on Amazon, and 22% sell on eBay.

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As a CEO, it is your responsibility to pay attention to every detail of the business. From employee satisfaction to growth indicators, you need to be on top of how your company is performing at every turn. While there is an extensive range of KPIs available to you, knowing where to focus your attention when it comes to evaluating your business can make you more effective and make the best use of your time.

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Once upon a time I was a member of the most productive crew in the department, which meant we were considered to be the best crew, because numbers were everything. But we didn't need a Jobs or Bezos or Sandberg or (pick your personal epitome of effective leadership) to get us there.

Steve was our Bobby Hurley (yep, old school college basketball reference): Always pushing, always encouraging, always making assists. Lee was solid: Never made mistakes, helped out the entry level workers, quick to make repairs and get running again. Jeff was our glue, coaxing surprising up-time out of the least reliable machines on the line while also serving as our quality conscience. Doug was easily rattled but his nervous energy helped him catch up when he got behind, and also to help keep the end of line workers straight.

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Facebook is more than just status updates and photo albums -- it's a major marketing tool for businesses. However, if you don't know how to use it properly and take advantage of all it has to offer, you might as well not use it at all.

From engaging customers to entertaining them, Facebook Insights provides some of the best tips and tools for boosting your business. To start, Facebook Insights will tell you information about your customer base, such as the type of people who follow you, where they are located, how old they are and more. Another important area that Facebook Insights covers is your competition. Using the tool, you can track their posts and engagement in order to get ideas for your own business.

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Digital marketing for small shops like local bakeries, grocers and regional accountants is growing into big business.

Those small-and-medium-sized businesses (SMB) are increasingly turning to growing outside firms to handle their digital outreach, according to industry sources. Among their goals is to become more social media-savvy: for instance, drawing a Facebook user on their phone clicking on a business page into a local shop.

Several digital marketing startups focused on smaller companies are looking to capitalize on the opportunity, and they are hungry for venture capital to fund their efforts.

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In our age of political polarization, the right, left and center agree on one thing: Big business is wicked, and small business is noble.

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Want to be a better negotiator? Here are some simple tips.

1. Listen more than you talk.
It is easy to go into a negotiation focused only on what you'll say, especially when you are nervous.

The goal of a negotiation is not just to get what you want, but also to help the other side get what they want. (Otherwise, how will you ever strike a deal?) To do that, you need to actually know what the other side wants -- which means you have to listen.

Finding common ground means knowing common ground exists.

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Time is a valuable, nonrenewable resource that is distributed equally to each of us. We all get the same 1,440 minutes every day. Are you using your time successfully, or are you wasting your time and draining your energy?

In coaching top leaders around the world, I have discovered some patterns in how people waste their time and energy. Here are eight of the most common:

1. Being distracted.
Leaders who have a lot to do are easily distracted. No one can stay on task 100 percent of the time, but distraction can pose a serious obstacle to getting things done. It eats away at your time and causes unnecessary stress. Limit distraction by being mindful of how you organize your time and work environment and by preparing yourself to accomplish what needs doing. Develop habits and strategies to minimize your access to distraction, keep your focus on the task at hand, and improve your overall ability to concentrate.

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U.S. Energy Secretary Rick Perry today announced that the Department of Energy will award 219 grants totaling $34 million to 183 small businesses in 41 states.  Funded through DOE’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, todays selections are for Phase I research and development.  

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The month of May begins with a focus on the importance of Small Business followed by the love for Mom. The charts and analysis that follow are from Prospers monthly survey of over 7,500 Americans.

We asked Deborah Weinswig, Managing Director of Coresight Research, to provide commentary on the data from the most important deciders for the economy… the consumers themselves.

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Optimism appears to be rising among small business owners (SBOs): 53% of the SBOs who participated in TD Banks 2018 Small Business Survey said they expect their revenues will grow in 2018. That is an improvement over the 46% of respondents who said the same in 2017.

In addition, the number of small businesses -- defined for purposes of the survey as those with $5 million or less in annual revenues -- that plan to hire this year more than doubled. In 2017, only 9% of respondents said they expected to add staff. This year, 22% said they intend to.

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This week is Small Business Week, and on Thursday Amazon released its first Small Business Impact Report. Its position? Amazon has been good for small businesses.

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The Federal Reserve says that the economy is doing well, so it has raised its key rates recently and is expected to do so again in the near future. The strong economy is great for most businesses, but higher rates will likely increase what it costs for them to borrow.

So what's a small business owner to do? Understand how the system operates and consider the ways they can manage.

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Want to get really, really rich? Starting your own business is the best way. Want your upside to be unlimited? Starting your own business is the best way. Want to be free to chart your own course, to make your own decisions, to make your own mistakes -- to let the sky be the limit not just financially but also, and more important, personally?

Starting your own business is the best way.

Still not convinced? Here are 15 more reasons why you should start your own small business today:

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Recently, American Management Services started working with the owner of a restaurant chain, made up of six locations spread across the Northeast. Since the first day they opened their doors, they approached paying vendors with a sense of loyalty by cutting checks the day the invoice was received. While being loved by their vendors, our client was receiving no discounts, and put themselves financially at risk by not safe-guarding their cash!

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According to the Democracy at Work Institute (DAWI), a nonprofit that supports the development of worker co-ops, employee-owned small businesses see an average of 4% to 5% higher productivity levels and more stability and potential for growth. In contrast to traditional businesses, worker co-ops see much lower rates of employee turnover and business closure.

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The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards, designed to ensure businesses which accept and process credit and debit card information, do so in a safe and secure environment.

No matter what industry you operate in or what size business you have, if you accept card payments and process, transmit and store cardholder data, you must host your data securely with a hosting provider that is PCI compliant.

The PCI security Standards Council was formed in 2006 by the five major credit card brands — American Express, Visa, MasterCard, Japanese Credit Bureau (JCB) and Discover. While each credit card brand has its own compliance programs, the PCI standards are the foundation for all of them.

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In the wake of yesterdays Supreme Court ruling, e-commerce companies are understandably both concerned and uncertain of their future. The 5-4 verdict overruled a 1992 precedent set by the case Quill v. North Dakota that only addressed mail-order businesses at the time, but it became a powerful legal bedrock for the e-commerce industry. It let companies without a robust physical infrastructure thrive during and after the dot-com boom by exempting purchases from sales tax, so long as the seller did not have a physical operation in the state where the customer resided. Now, following the court’s decision, states can start charging sales tax on internet purchases even when a retailer has no physical presence in that state.

A number of retailers, from Amazon to Etsy to Overstock.com, may be impacted. It is not necessarily because those corporations have been skirting sales tax collection, but some enable thousands of third-party sellers to do so, largely thanks to Quill v. North Dakota. In fact, Amazon, which last year started collecting sales tax in all 45 states that require it by law, may have a substantial amount of work to do to help its Amazon Marketplace sellers stay compliant.

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Leaders of movements--entrepreneurial businesses included--incite followers to believe in a vision, in one another, and in themselves. To amass the power of many, they address the needs and dreams of individuals.

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Small business advocates largely grumbled after the nation's highest court overturned a decades-old decision on online sales tax.

The Supreme Court ruled Thursday that states now have the power to force online retailers to collect sales tax in states where they do not have a physical presence, reversing a ruling from 1992 in a 5-4 decision. The move also revives a 2016 South Dakota law that required large, out-of-state e-commerce companies to collect sales tax, one that big e-commerce players fought. Some online retailers, such as Amazon.com, currently collect state sales tax on products they directly sell but do not collect taxes from many of the independent sellers on the site.

The decision removes the sales-tax savings that consumers could reap by making purchases online instead of buying from local brick-and-mortar shops. Although the move does help to level the playing field for physical small businesses, it also places new burdens on small online retailers.

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Everybody makes mistakes, but some mistakes are worse than others. Some mistakes are almost deadly—to your marketing, at least.

The following seven mistakes are dire enough to make your marketing fail. But the good news is once you know how to spot them and avoid them, your marketing has a dramatically better chance of success.

So keep reading, apply what you learn here, and carry on. You’ve got a business to promote

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This transformation from hobby to business creates entrepreneurial avenues for people who might not otherwise have chosen this path. There are several types of activities that can be successfully monetized.

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