Brand adds crepes to menu, announces return of fan-favorite Cinn-A-Stack Pancakes.

The breakfast category, including French toast, pancakes, waffles, breakfast sandwiches, and more, overall experienced growth from the past year, with some interesting new innovations released.

After a successful debut of the IHOP “Choco-Pancake” at a local Houston location last summer, the brand is bringing Pancake Tacos to the table nationwide, a first in the family dining space.

Arcadia Biosciences, Inc. announced it is expanding its better-for-you, fiber-forward brand, GoodWheat, with the upcoming launch of GoodWheat Quikcakes and GoodWheat Pancake & Waffle Mixes.

The Kroger Co. has announced the launch of Harvest Apple, a new limited edition Private Selection line of products spicing up fall with a fresh new twist.

The new packaging reflects the evolution of the growing food company and serves as a canvas to convey the values behind the brand.

Supernatural teamed up with King Arthur Baking Company and Vital Farms to launch ten brand-new kits for baking festive treats like gingerbread houses, Hanukkah sugar cookies, buttermilk doughnuts, themed sprinkle sets, and more.

Gamers and friends were invited to play atop Magic-themed playmats and taste-test the IHOP's new mana inspired pancake partnership, on the house.

Jill McCauley and Terry Howard, the founders of The Invisible Chef, are expanding their baking mix collection with the launch of new Baking Kits at the Winter Fancy Food Show in Las Vegas.

Starting at $7, the brand is serving joy this New Year with a classic breakfast combo in fresh new varieties.

The first flavor in the Pancake of the Month lineup is Chocolate Strawberry, for Valentine's Day.

Belgian Boys will debut two new products at Expo: Griddle Pancakes and Bite-sized Belgian Chocolate Chip Pancakes. 

The brand just announced that its March Pancake of the Month flavor, just in time for Girl Scout cookie season, will be Girl Scout Thin Mints Pancakes.

The brand is introducing new flavors across categories and dayparts, including April's pancake of the month and new Sonic the Hedgehog partnership.

High protein and added collagen make these waffles deceivingly nutritious, bringing indulgent flavor to healthy tables.

IHOP’s limited-time only, IF-inspired menu is available at participating restaurants nationwide in the U.S. through June 16.

Available in both Buttermilk and Original varieties, the pancake mixes have 15 grams of protein per serving and can be made by just adding water.

The company is debuting three just-add-water variations for homemade pancakes and waffles.

IHOP's pumpkin-flavored offerings include its Pancake of the Month, Maple Pumpkin Cheesecake, and its Pumpkin Spice Pancakes.

While the breakfast category has mostly remained stagnant, producers continue to innovate.

The bundle features three flavors: Harvest Pumpkin, Cinnamon Apple, and Original, for an SRP of $21.99.

The breakfast-focused brand has introduced a total of five different products exclusive to Walmart, featuring pancakes, Belgian waffles, and other items.

Since its inception in 2011, Birch Benders has included nature-inspired packaging and pancake mixes made from simple ingredients.

The new stack includes four buttermilk pancakes filled with Reese's Pieces and topped with chocolate, Reese's peanut butter sauces, and whipped topping.

The line of gluten-free snacks features four sweet and savory flavor options.

The all-natural popcorn snacks are now available at stores in the Sunshine State.

Frito-Lay brands releasing new holiday snacks include Cheetos, Smartfood, Quaker, Cap'n Crunch, and Rold Gold.

The gourmet brand will now be sold in 90 locations of the North Carolina chain.

New, colorful designs reflect the joy and excitement that Double Good brings to America's youth.

The ready-to-eat popcorn brand is unveiling its makeover and flavors this month.

The ready-to-eat snack consists of air-popped corn with a chocolate-flavored coating.

The sweet and salty snack features the flavor of the chain’s signature cinnamon rolls.

The brand's new multipack offerings will launch around Expo West.

The snack company provides employment opportunities for individuals with disabilities.

Distribution expansion to Kroger and Publix more than doubles the national outlets where consumers can purchase AMC Theatres’ line of retail popcorn.

While SkinnyPop popcorn’s brand equity continues to resonate with ready-to-eat (RTE) consumers, research has shown that spicy, bold flavors are undeveloped in the RTE category compared to total salty snacks but are leading growth.

Gopuff announced a trio of investments into its "Basically" private label brand, expanding its assortment of everyday essentials as consumers continue to seek greater value amid rising costs of living.

The ready-to-eat snack melds the tang of barbecue sauce and cheesy cheddar flavor.

The creator-founded popcorn brand is introducing new flavors and an all-expenses paid trip to Los Angeles.

Netflix and Popcorn Indiana are teaming up to bring Netflix Now Popping, an all-new ready-to-eat Netflix-branded popcorn line, to the masses.

This summer, consumers can elevate their snacking game with Kraft Mac & Cheese Popcorn.

The producer’s newest flavor will be available through August 2024.

The popcorn brand created by the "First Family of TikTok" continues the summer fun with new single-serve size and exciting theme park giveaway.

Kit Kat Ghost Toast and Reese's Werewolf Tracks bewitch this year's seasonal lineup.

The popcorn is now available at Costco Mexico and Costco U.S. in the Northwest region.

The company's classic caramel popcorn is coated with pumpkin spice and a white chocolate drizzle,

Churro Chocolate Caliente Palomitaz includes cocoa powder, chili powder, cinnamon sugar, and sea salt.

Acquisition enhances Batory Foods’ logistical efficiency with the addition of strategically located cold storage warehouse.

Global flavors and fragrances company inspires industry to lean into flavor trends at upcoming show in Las Vegas from October 23–27.

By reducing the amount of sugar and fat while adding fiber, acacia gum can help improve the nutritional value of biscuits and other food products.