english Technology mediated service encounters / edited by Pilar Garcés-Conejos Blitvich, Lucía Fernández-Amaya, María de la O Hernández-López By libraries.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Dewey Library - HF5718.T43 2019 Full Article
english The green bundle: pairing the market with the planet / Magali A. Delmas with David Colgan By libraries.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Dewey Library - HF5413.D45 2018 Full Article
english Strategic innovative marketing and tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors By libraries.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Online Resource Full Article
english International digital marketing in China: regional characteristics and global challenges / Lala Hu By libraries.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Online Resource Full Article
english The reign of the customer: customer-centric approaches to improving satisfaction / Claes Fornell, [and 3 others] By libraries.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Online Resource Full Article
english Event marketing in the context of higher education marketing and digital environments Florian Neus By libraries.mit.edu Published On :: Sun, 12 Apr 2020 08:32:53 EDT Online Resource Full Article
english The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin By libraries.mit.edu Published On :: Sun, 12 Apr 2020 08:32:53 EDT Online Resource Full Article
english Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.) By libraries.mit.edu Published On :: Sun, 5 Apr 2020 07:06:50 EDT Online Resource Full Article
english Engagement of intercultural project customers: a relational model / Patrick Lückmann By libraries.mit.edu Published On :: Sun, 5 Apr 2020 07:06:50 EDT Online Resource Full Article
english Product lifecycle management.: 21st Century Paradigm for Product Realisation / John Stark By libraries.mit.edu Published On :: Sun, 29 Mar 2020 07:06:23 EDT Online Resource Full Article
english Secondhand: travels in the new global garage sale / Adam Minter By libraries.mit.edu Published On :: Sun, 22 Mar 2020 07:05:34 EDT Dewey Library - HF5482.M568 2019 Full Article
english The customer-driven organization: employing the Kano model / Lance B. Coleman, Sr By libraries.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
english Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal By libraries.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
english The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow By libraries.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Dewey Library - HF5821.5.B87 2020 Full Article
english Computational methods to examine team communication: when and how to change the conversation / Sara McComb, Deanna Kennedy By libraries.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
english Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird By libraries.mit.edu Published On :: Sun, 8 Mar 2020 07:23:20 EDT Online Resource Full Article
english Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz By libraries.mit.edu Published On :: Sun, 1 Mar 2020 07:15:20 EST Dewey Library - HF5415.32.H367 2019 Full Article
english Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington By libraries.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5429.P545 2019 Full Article
english Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms By libraries.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.E93 2019 Full Article
english Warehousing and transportation logistics: systems, planning, application and cost effectiveness / Heinrich Martin By libraries.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Barker Library - HF5415.6.M3313 2018 Full Article
english The age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff By libraries.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.32.Z83 2019 Full Article
english Retail isn't dead: innovative strategies for brick and mortar retail success / Matthias Spanke By libraries.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
english The attention economy and how media works: simple truths for marketers / Karen Nelson-Field By libraries.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
english Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs By libraries.mit.edu Published On :: Sun, 2 Feb 2020 08:02:42 EST Online Resource Full Article
english Towards sustainable innovation: a five step approach to sustainable change / Sven Pastoors, Ulrich Scholz, Joachim H. Becker, Rob van Dun By libraries.mit.edu Published On :: Sun, 26 Jan 2020 07:21:10 EST Online Resource Full Article
english The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods By libraries.mit.edu Published On :: Sun, 19 Jan 2020 07:19:07 EST Online Resource Full Article
english An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi By libraries.mit.edu Published On :: Sun, 12 Jan 2020 07:33:23 EST Online Resource Full Article
english Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin By libraries.mit.edu Published On :: Sun, 5 Jan 2020 07:26:57 EST Online Resource Full Article
english Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose By libraries.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.13.P85 2018 Full Article
english The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton By libraries.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.5.N67 2018 Full Article
english Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors By libraries.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Online Resource Full Article
english Competitive branding strategies: managing performance in emerging markets / Rajagopal By libraries.mit.edu Published On :: Sun, 27 Oct 2019 07:10:17 EDT Online Resource Full Article
english Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis By libraries.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
english China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors By libraries.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
english Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall By libraries.mit.edu Published On :: Sun, 15 Sep 2019 08:40:32 EDT Dewey Library - HF5734.5.H55 2017 Full Article
english HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo By libraries.mit.edu Published On :: Sun, 8 Sep 2019 08:47:35 EDT Online Resource Full Article
english From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold By libraries.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Dewey Library - HF5718.22.W674 2019 Full Article
english Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg By libraries.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
english Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal By libraries.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
english Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors By libraries.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
english Product Management. By libraries.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
english Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5415.32.B463 2019 Full Article
english Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5726.A388 2019 Full Article
english Street democracy: vendors, violence, and public space in late twentieth-century Mexico / Sandra C. Mendiola García By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5459.M58 M45 2017 Full Article
english Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english The only business writing book you'll ever need / Laura Brown ; foreword by Rich Karlgaard By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5718.3.B765 2019 Full Article
