english Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english LinkedIn Sales Navigator for Dummies / by Perry Van Beek By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells By libraries.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
english The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn By libraries.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5415.32.C643 2019 Full Article
english The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed By libraries.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
english Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss By libraries.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
english Green grades: can information save the earth? / Graham Bullock By libraries.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5413.B85 2017 Full Article
english Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz, By libraries.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
english Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny By libraries.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
english Advertising: what everyone needs to know / Mara Einstein By libraries.mit.edu Published On :: Sun, 30 Jun 2019 08:09:03 EDT Dewey Library - HF5821.E395 2017 Full Article
english Customizing Dynamics 365: implementing and releasing business solutions / Sanjaya Yapa By libraries.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
english Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors By libraries.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
english Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey By libraries.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
english A dictionary of marketing / Charles Doyle By libraries.mit.edu Published On :: Sun, 21 Apr 2019 07:07:01 EDT Online Resource Full Article
english Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal By libraries.mit.edu Published On :: Sun, 31 Mar 2019 07:11:50 EDT Online Resource Full Article
english Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves By libraries.mit.edu Published On :: Sun, 24 Mar 2019 07:14:26 EDT Online Resource Full Article
english Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander By libraries.mit.edu Published On :: Sun, 10 Mar 2019 11:24:46 EDT Dewey Library - HF5429.5.D2 M3735 2018 Full Article
english Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti By libraries.mit.edu Published On :: Sun, 3 Mar 2019 11:33:01 EST Dewey Library - HF5415.129 M67 2019 Full Article
english Consumer behavior over the life course: research frontiers and new directions / George P. Moschis By libraries.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
english Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro By libraries.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
english MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing. By libraries.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
english Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel By libraries.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
english Selling out: the gay and lesbian movement goes to market. By libraries.mit.edu Published On :: Sun, 10 Feb 2019 11:31:12 EST Online Resource Full Article
english Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru By libraries.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
english Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development By libraries.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
english The Other Half of Gender: Men's Issues in Development. By libraries.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
english Project management in product development: leadership skills and management techniques to deliver great products / George Ellis By libraries.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
english Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal By libraries.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
english Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan By libraries.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
english Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs. By libraries.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
english Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber By libraries.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
english Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink By libraries.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
english Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.) By libraries.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
english Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu By libraries.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
english Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor By libraries.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
english Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr By libraries.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
english Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors By libraries.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
english Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By libraries.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
english Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci By libraries.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
english Designing luxury brands: the science of pleasing customers' senses / Diana Derval By libraries.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
english Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz By libraries.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
english Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu By libraries.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
english The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors By libraries.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
english Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
english Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
english Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
english Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Dewey Library - HF5415.33.J3 C66 2018 Full Article
english Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
english Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi By libraries.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
