english Principles of integrated marketing communications / Lawrence Ang By prospero.murdoch.edu.au Published On :: Ang, Lawrence, author Full Article
english Get bold : using social media to create a new type of social business / Sandy Carter By prospero.murdoch.edu.au Published On :: Carter, Sandy, 1963- Full Article
english Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb By prospero.murdoch.edu.au Published On :: Lieb, Rebecca Full Article
english Build your own brand / Doug Dvorak By prospero.murdoch.edu.au Published On :: Dvorak, Doug Full Article
english A social strategy : how we profit from social media / Mikołaj Jan Piskorski By prospero.murdoch.edu.au Published On :: Piskorski, Mikołaj Jan, author Full Article
english Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel By prospero.murdoch.edu.au Published On :: Nykiel, Ronald A., author Full Article
english Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland By prospero.murdoch.edu.au Published On :: Barden, Phil, 1959- Full Article
english Marketing / William M. Pride, O.C. Ferrell By prospero.murdoch.edu.au Published On :: Pride, William M., 1942- Full Article
english Brand esSense : using sense, symbol and story to design brand identity / Neil Gains By prospero.murdoch.edu.au Published On :: Gains, Neil Full Article
english The practice of market research : an introduction / Yvonne McGivern By prospero.murdoch.edu.au Published On :: McGivern, Yvonne, author Full Article
english Neuromarketing for dummies / by Stephen J. Genco, PhD, Andrew P. Pohlmann, and Peter Steidl, MBA, PhD By prospero.murdoch.edu.au Published On :: Genco, Stephen J Full Article
english International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann By prospero.murdoch.edu.au Published On :: Czinkota, Michael R., author Full Article
english Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
english Principles and practice of marketing / Jim Blythe By prospero.murdoch.edu.au Published On :: Blythe, Jim, author Full Article
english International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
english Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
english Marketing research / William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G, author Full Article
english Marketing cultural organisations By prospero.murdoch.edu.au Published On :: Kolb, Bonita M Full Article
english "Service please" : the power and perils of customer service / by Barry Urquhart By prospero.murdoch.edu.au Published On :: Urquhart, Barry Full Article
english Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka By prospero.murdoch.edu.au Published On :: Johansson, Johny K Full Article
english Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters By prospero.murdoch.edu.au Published On :: Hoyer, Wayne D Full Article
english Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau By prospero.murdoch.edu.au Published On :: Hair, Joseph F Full Article
english Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
english Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele By prospero.murdoch.edu.au Published On :: East, Robert, 1940- Full Article
english Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
english Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki By prospero.murdoch.edu.au Published On :: Okazaki, Shintarō, 1928- Full Article
english Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef] By prospero.murdoch.edu.au Published On :: Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- Full Article
english Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
english Neuromarketing : exploring the brain of the consumer / Leon Zurawicki By prospero.murdoch.edu.au Published On :: Żurawicki, Leon Full Article
english Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John By prospero.murdoch.edu.au Published On :: Fisk, Raymond P Full Article
english Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors By prospero.murdoch.edu.au Published On :: Full Article
english Contagious : why things catch on / Jonah Berger By prospero.murdoch.edu.au Published On :: Berger, Jonah Full Article
english Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville By prospero.murdoch.edu.au Published On :: Blakeman, Robyn, 1958- author Full Article
english Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna By prospero.murdoch.edu.au Published On :: Full Article
english Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
english Market-led strategic change : transforming the process of going to market / Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Piercy, Nigel Full Article
english As seen on TV [videorecording] : the K-Tel story By prospero.murdoch.edu.au Published On :: Full Article
english Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
english Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey By prospero.murdoch.edu.au Published On :: Wagner, William P., 1958- Full Article
english Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
english Ten key customer insights : unlocking the mind of the market / Robert Schieffer By prospero.murdoch.edu.au Published On :: Schieffer, Robert Full Article
english MKTG6 / Lamb, Hair, McDaniel By prospero.murdoch.edu.au Published On :: Lamb, Charles W Full Article
english Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla By prospero.murdoch.edu.au Published On :: Full Article
english Psychological foundations of marketing / Allan J. Kimmel By prospero.murdoch.edu.au Published On :: Kimmel, Allan J Full Article
english E-volve-or-Die.com : thriving in the Internet age through e-commerce management / by Mitchell Levy By prospero.murdoch.edu.au Published On :: Levy, Mitchell A Full Article
english E-marketing : capitalizing on technology / Brad Alan Kleindl By prospero.murdoch.edu.au Published On :: Kleindl, Brad Alan, 1955- Full Article
english Successful service operations management By prospero.murdoch.edu.au Published On :: Full Article
english YouTube for business : online video marketing for any business / Michael Miller By prospero.murdoch.edu.au Published On :: Miller, Michael, 1958- Full Article
english Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin By prospero.murdoch.edu.au Published On :: Gillin, Paul Full Article
