english International marketing / Pervez Ghauri and Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- Full Article
english Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson By prospero.murdoch.edu.au Published On :: Bodea, Tudor Full Article
english Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen By prospero.murdoch.edu.au Published On :: Full Article
english Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
english Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard By prospero.murdoch.edu.au Published On :: Blanchard, Olivier Full Article
english Social media metrics : how to measure and optimize your marketing investment / Jim Sterne By prospero.murdoch.edu.au Published On :: Sterne, Jim, 1955- Full Article
english Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans By prospero.murdoch.edu.au Published On :: Evans, Liana Full Article
english Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy By prospero.murdoch.edu.au Published On :: Carter, Brian, 1973- Full Article
english The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih By prospero.murdoch.edu.au Published On :: Shih, Clara Chung-wai Full Article
english Marketing concepts and strategies / Sally Dibb ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
english Foundations of marketing / John Fahy and David Jobber By prospero.murdoch.edu.au Published On :: Fahy, John, 1962- Full Article
english Consumer behavior : buying, having, and being / Michael R. Solomon By prospero.murdoch.edu.au Published On :: Solomon, Michael R Full Article
english Brand management : principles and practices / Kirti Dutta By prospero.murdoch.edu.au Published On :: Dutta, Kirti Full Article
english The entrepreneur's guide to market research / Anne M. Wenzel By prospero.murdoch.edu.au Published On :: Wenzel, Anne M Full Article
english Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh By prospero.murdoch.edu.au Published On :: Hawkins, Del I Full Article
english Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.] By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
english Marketing management / Philip Kotler, Kevin Lane Keller By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
english Introduction to marketing : theory and practice / Adrian Palmer By prospero.murdoch.edu.au Published On :: Palmer, Adrian, 1955- Full Article
english Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter By prospero.murdoch.edu.au Published On :: Lee, Kiefer Full Article
english Sustainable marketing / Barry Emery By prospero.murdoch.edu.au Published On :: Emery, Barry Full Article
english Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds By prospero.murdoch.edu.au Published On :: Reynolds, Lucy Full Article
english Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton By prospero.murdoch.edu.au Published On :: Linton, Ian Full Article
english Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud By prospero.murdoch.edu.au Published On :: Hooley, Graham J Full Article
english Leading edge marketing research : 21st-century tools and practices / editors, Robert J. Kaden, Gerald Linda, Melvin Prince By prospero.murdoch.edu.au Published On :: Full Article
english The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson By prospero.murdoch.edu.au Published On :: Pearson, Timothy R Full Article
english Marketing research / Carl McDaniel, Jr., Roger Gates By prospero.murdoch.edu.au Published On :: McDaniel, Carl D Full Article
english Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim By prospero.murdoch.edu.au Published On :: West, Douglas C Full Article
english Marketing research : tools & techniques / Nigel Bradley By prospero.murdoch.edu.au Published On :: Bradley, Nigel, 1958- Full Article
english Marketing / Paul Baines, Chris Fill, and Kelly Page By prospero.murdoch.edu.au Published On :: Baines, Paul, 1973- Full Article
english Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter By prospero.murdoch.edu.au Published On :: Lee, Kiefer Full Article
english Web marketing for dummies / by Jan Zimmerman By prospero.murdoch.edu.au Published On :: Zimmerman, Jan Full Article
english Users not customers : who really determines the success of your business / Aaron Shapiro By prospero.murdoch.edu.au Published On :: Shapiro, Aaron Full Article
english Brainfluence : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley By prospero.murdoch.edu.au Published On :: Dooley, Roger, 1952- Full Article
english Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne By prospero.murdoch.edu.au Published On :: McDonald, Malcolm Full Article
english The market research toolbox : a concise guide for beginners / Edward F. McQuarrie By prospero.murdoch.edu.au Published On :: McQuarrie, Edward F Full Article
english Integrated marketing communications / William Chitty ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
english Services marketing / William Chitty, Andrew Hughes, Steven D'Alessandro By prospero.murdoch.edu.au Published On :: Chitty, William Full Article
english No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers By prospero.murdoch.edu.au Published On :: Falls, Jason Full Article
english The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald By prospero.murdoch.edu.au Published On :: Bradley, Anthony J Full Article
english E-marketing : applications of information technology and the internet within marketing / Cor Molenaar By prospero.murdoch.edu.au Published On :: Molenaar, Cor Full Article
english E-commerce coming into its own / Blanton K. Nescott, editor By prospero.murdoch.edu.au Published On :: Full Article
english Essential guide to marketing planning / Marian Burk Wood By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
english Essentials of marketing communications / Chris Fill By prospero.murdoch.edu.au Published On :: Fill, Chris Full Article
english The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young By prospero.murdoch.edu.au Published On :: Young, Laurie, 1955- Full Article
english Convert! : designing web sites to increase traffic and conversion / Ben Hunt By prospero.murdoch.edu.au Published On :: Hunt, Ben (Ben R.) Full Article
english The brutal truth about Asian branding and how to break the vicious cycle / Joseph Baladi By prospero.murdoch.edu.au Published On :: Baladi, Joseph Full Article
english Cases in marketing management / edited by Kenneth E. Clow, Donald Baack By prospero.murdoch.edu.au Published On :: Full Article
english Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton By prospero.murdoch.edu.au Published On :: Baron, Steve (J. Steve) Full Article
english Customer service : skills for success / Robert W. Lucas By prospero.murdoch.edu.au Published On :: Lucas, Robert W Full Article
