Latest i news

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Cellular and animal models in human genomics research / edited by Katherina Walz, Juan I. Young

By library.mit.edu
Published On :: Sun, 5 Jan 2020 07:51:58 EST

Online Resource

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Essential cell biology / Bruce Alberts [and six others]

By library.mit.edu
Published On :: Sun, 12 Jan 2020 08:09:51 EST

Barker Library - QH581.2.E78 2019

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Sounding Bodies Sounding Worlds: an Exploration of Embodiments in Sound / Mickey Vallee

By library.mit.edu
Published On :: Sun, 12 Jan 2020 08:09:51 EST

Online Resource

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Minimal cells: design, construction, biotechnological applications / Alvaro R. Lara, Guillermo Gosset, editors

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

Online Resource

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Everything flows: towards a processual philosophy of biology / edited by Daniel J. Nicholson and John Dupré

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

Dewey Library - QH331.E85 2018

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Gaia, psyche and deep ecology: navigating climate change in the anthropocene / Andrew Fellows

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

Dewey Library - QH331.F35 2019

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Mechanics of biological systems: introduction to mechanobiology and experimental techniques / Seungman Park and Yun Chen

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

Online Resource

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A primer of molecular population genetics / Asher D. Cutter

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

Dewey Library - QH455.C88 2019

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Advances in biometrics: modern methods and implementation strategies / editor, G.R. Sinha

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

Online Resource

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Decellularized extracellular matrix: characterization, fabrication and applications / editors: Tetsuji Yamaoka, Takashi Hoshiba

By library.mit.edu
Published On :: Sun, 26 Jan 2020 07:44:32 EST

Online Resource

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Mathematical models in developmental biology / Jerome K. Percus, Courant Institute of Mathematical Sciences and Department of Physics, New York University, Stephen Childress, Courant Institute of Mathematical Sciences

By library.mit.edu
Published On :: Sun, 26 Jan 2020 07:44:32 EST

Online Resource

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Introduction to bioinformatics / Arthur M. Lesk (The Pennsylvania State University)

By library.mit.edu
Published On :: Sun, 26 Jan 2020 07:44:32 EST

Dewey Library - QH507.L47 2019

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Essential current concepts in stem cell biology Beate Brand-Saberi, editor

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:32:02 EST

Online Resource

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Peroxisomes: Biogenesis, Function, and Role in Human Disease / edited by Tsuneo Imanaka, Nobuyuki Shimozawa

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:32:02 EST

Online Resource

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Stem cells: therapeutic applications / Mariusz Z. Ratajczak, editor

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:32:02 EST

Online Resource

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Morphogenesis deconstructed: an integrated view of the generation of forms / Len Pismen

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:32:02 EST

Online Resource

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Introduction to cellular biophysics. Armin Kargol

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:32:02 EST

Online Resource

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This land is your land: the story of field biology in America / Michael J. Lannoo

By library.mit.edu
Published On :: Sun, 23 Feb 2020 09:06:07 EST

Hayden Library - QH319.A1 L36 2018

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The structure of moral revolutions: studies of changes in the morality of abortion, death, and the bioethics revolution / Robert Baker

By library.mit.edu
Published On :: Sun, 23 Feb 2020 09:06:07 EST

Dewey Library - QH332.B25 2019

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Cell biology and translational medicine. Kursad Turksen, editor

By library.mit.edu
Published On :: Sun, 23 Feb 2020 09:06:07 EST

Online Resource

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Whales of the Southern Ocean: Biology, Whaling and Perspectives of Population Recovery, / Yuri Makhalev

By library.mit.edu
Published On :: Sun, 23 Feb 2020 09:06:07 EST

Online Resource

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Understand your DNA: a guide / Lasse Folkersen, Sankt Hans Hospital, Denmark ; foreword by professor Pak Sham

By library.mit.edu
Published On :: Sun, 23 Feb 2020 09:06:07 EST

Barker Library - QH431.F65 2019

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Characterization of biological membranes: structure and dynamics / Edited by Mu-Ping Nieh, Frederick A. Heberle, John Katsaras

By library.mit.edu
Published On :: Sun, 23 Feb 2020 09:06:07 EST

Hayden Library - QH601.C43 2019

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Biophysics of mitochondria / Nikolai Vekshin

By library.mit.edu
Published On :: Sun, 1 Mar 2020 07:37:39 EST

Online Resource

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The demon in the machine: how hidden webs of information are solving the mystery of life / Paul Davies

By library.mit.edu
Published On :: Sun, 8 Mar 2020 07:47:17 EDT

Dewey Library - QH501.D38 2019

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Basic & clinical biostatistics.

By library.mit.edu
Published On :: Sun, 8 Mar 2020 07:47:17 EDT

Dewey Library - QH323.5.W45 2020

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Cell biology and translational medicine. Kursad Turksen, editor

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:45:28 EDT

Online Resource

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Interfacing bioelectronics and biomedical sensing Hung Cao, Todd Coleman, Tzung K. Hsiai, Ali Khademhosseini, editors

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:45:28 EDT

Online Resource

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Plant Disease Management Strategies for Sustainable Agriculture Through Traditional and Modern Approaches

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:45:28 EDT

Online Resource

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The microflow cytometer / [edited by] Frances S. Ligler, Jason S. Kim

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:45:28 EDT

Online Resource

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Cellular-Molecular Mechanisms in Epigenetic Evolutionary Biology

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:45:28 EDT

Online Resource

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Ecological Mechanics: Principles of Life's Physical Interactions.

By library.mit.edu
Published On :: Sun, 22 Mar 2020 07:24:15 EDT

Online Resource

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Recoding Life: Information and the Biopolitical.

By library.mit.edu
Published On :: Sun, 22 Mar 2020 07:24:15 EDT

Online Resource

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The human genome in health and disease: a story of four letters / Tore Samuelsson

By library.mit.edu
Published On :: Sun, 22 Mar 2020 07:24:15 EDT

Dewey Library - QH447.S36 2019

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Genomics data analysis: false discovery rates and empirical Bayes methods / David R. Bickel, University of Ottawa, Ottawa Institute of Systems Biology, Department of Biochemistry, Microbiology and Immunology, Department of Mathematics and Statistics

By library.mit.edu
Published On :: Sun, 22 Mar 2020 07:24:15 EDT

Dewey Library - QH438.4.S73 B53 2019

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The future of low dose radiation research in the United States: proceedings of a symposium / Ourania Kosti, rapporteur ; Nuclear and Radiation Studies Board, Division on Earth and Life Studies, the National Academies of Sciences, Engineering, Medicine

By library.mit.edu
Published On :: Sun, 29 Mar 2020 07:25:05 EDT

Online Resource

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Altered inheritance: CRISPR and the ethics of human genome editing / Franc̦oise Baylis

By library.mit.edu
Published On :: Sun, 29 Mar 2020 07:25:05 EDT

Dewey Library - QH438.7.B38 2019

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Genetics and genomics in nursing and health care / Theresa A. Beery, M. Linda Workman, Julia A. Eggert

By library.mit.edu
Published On :: Sun, 12 Apr 2020 09:09:06 EDT

Hayden Library - QH447.B44 2018

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Advanced computing in electron microscopy Earl J. Kirkland

By library.mit.edu
Published On :: Sun, 19 Apr 2020 09:34:46 EDT

Online Resource

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Stem cells: from hype to real hope / Khawaja Husnain Haider, Salim Aziz (eds.)

By library.mit.edu
Published On :: Sun, 19 Apr 2020 09:34:46 EDT

Hayden Library - QH588.S83 S74 2019

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Membranes: from biological functions to therapeutic applications / Raz Jelinek

By library.mit.edu
Published On :: Sun, 19 Apr 2020 09:34:46 EDT

Hayden Library - QH601.J45 2018

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Mechanical behavior of biomaterials / edited by J. Paulo Davim

By library.mit.edu
Published On :: Sun, 19 Apr 2020 09:34:46 EDT

Online Resource

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Stem cells: from myth to reality and evolving / Khawaja Husnain Haider (ed.)

By library.mit.edu
Published On :: Sun, 26 Apr 2020 08:31:05 EDT

Dewey Library - QH588.S83 S7456 2019

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Above the gene, beyond biology: toward a philosophy of epigenetics / Jan Baedke

By library.mit.edu
Published On :: Sun, 26 Apr 2020 08:31:05 EDT

Hayden Library - QH450.B34 2018

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The cartoon guide to biology / Larry Gonick & Dave Wessner

By library.mit.edu
Published On :: Sun, 26 Apr 2020 08:31:05 EDT

Dewey Library - QH309.G676 2019

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Social by nature: the promise and peril of sociogenomics / Catherine Bliss

By library.mit.edu
Published On :: Sun, 26 Apr 2020 08:31:05 EDT

Hayden Library - QH457.5.B54 2018

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Troublesome science: the misuse of genetics and genomics in understanding race / Rob DeSalle and Ian Tattersall

By library.mit.edu
Published On :: Sun, 26 Apr 2020 08:31:05 EDT

Hayden Library - QH455.D47 2018

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The story of life: great discoveries in biology / Sean B. Carroll

By library.mit.edu
Published On :: Sun, 3 May 2020 09:41:51 EDT

Dewey Library - QH305.C29 2019

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Google Conversions: Highlights

By feedproxy.google.com
Published On :: Tue, 15 May 2018 00:00:00 +0000

Across several presentations at Google Conversions in Dublin, several speakers shared insights and best practices for conversion rate optimization. Here's a few highlights:

Confirmation Bias - Michael Aagaard

In the 18th century, tobacco smoke was considered very good for your heart and lungs. In particular tobacco enemas were quite popular so much that they were placed along the banks of the river Thames to help drowning victims. This is an example of confirmation bias at work.
Confirmation biases is our tendency to accept evidence we agree with at face value and dismiss information we don't agree with unless the evidence is overwhelming. Confirmation biases limits our ability to seek out and uncover the truth.
Torturing data: if you torture any data long enough it will confess to anything. High levels of correlation between things don't imply causation. We have to be careful to not see what we want in data.
Stopping A/B tests when they show the impact we want is an example of confirmation bias. Instead, let them run for an appropriate amount of time. Over time, tests are likely to show much less effects.
How to overcome confirmation bias: accept the fact that you could be wrong, seek out a different perspective. Find people who talk to customers/users. They have a bias toward end users.
Don't test your ideas, do detective work to find out what customers need and how they talk about it. Then your A/B test is simply the final test at the end to see if you did your detective work well.

CRO - Lina Hansson

Celebrate the discovery of weak spots. Don't take it as failure but instead be happy when you find something that can be improved.
The biggest missed opportunity in conversion rate optimization is usability testing. Move away from opinions and instead use user testing to identify issues.
A common pain point across retail sites is find-ability: both search and browse. When we move to mobile, many sites remove their top categories list in order to fit on smaller screens. This creates discoverability issues. One of the first things retail sites should test is adding categories visibly on their home page.
Value propositions for companies are usually cut for mobile. Instead of removing them, redesign them to make them work on mobile.
People can be classified into four behavior types. Methodical people read completely and analyze before making decisions. Humanistic people react strongly to the opinions of others. Competitive people move quickly and expect things to work. Spontaneous people are emotional and fast-paced. You can design experiences that are appropriate for each of these behavior types.
The companies that solve checkout on mobile are the ones that will win.

Meaningful Data - Simo Ahava

It's quite simple to get a service like Google Analytics set up but how do we use these tools to really understand what we're doing. How can data become meaningful?
Tactics (tool expertise) without a strategy (business expertise) are just party tricks and a strategy without tactics is just talk. What brings the two together is agility.
Tools must be customized for your organization's needs. We are not trying to optimize metrics but our businesses. Default metrics and reports need to be adjusted to work with your specific needs.

Landing Pages - Anna Potanin

Designers want to do their best and create unique interfaces but making things for the Web often requires understanding and using conventions. Only apply a unique visual design after you have followed best practices.
3 things all retail sites should have on their landing and home pages: call to action, value propositions, and visuals.
The more prominent you make your search bar, the more searches you get. Why do you want to do this? Conversion rates are usually much higher for people who search

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Video: Mobile Planet

By feedproxy.google.com
Published On :: Tue, 29 May 2018 00:00:00 +0000

For the past six years, I've presented a walkthrough of the latest mobile data and design insights and solutions I've been exploring at Google's Conversions event in Dublin. This year's video recording is now live.

This year's presentation is a data-informed big picture view of our mobile planet, how to design products for it, and why covering on-boarding, performance, touch gestures, and more.

All Annual Sessions:

Conversions@Google 2018 session on our Mobile Planet
Conversions@Google 2017 (November) session on Mobile in The Future
Conversions@Google 2017 (April) session on Mobile in The Future
Conversions@Google 2016 session on Obvious Always Wins
Conversions@Google 2015 session on Screen Time
Conversions@Google 2014 session on Mobile Design Now
Conversions@Google 2013 session on One Design for a Multi-Device Web

Big thanks to the Conversions@Google team for making these sessions available to all.