Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.

Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch."

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Califia Farms unveiled its Organic Almond Creamers, made with simple ingredients and no gums or oils. 

Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.

Jones Soda Co., Seattle, announced the launch of Mary Jones Hemp Delta-9 (HD-9) Shooters. The new product joins the brand's HD-9 craft sodas and gummies, featuring the same pure cane sugar formulation and classic taste of Jones Soda, adapted for HD-9.

Launched in 2020, Chlorophyll Water provides more than just hydration. The water is loaded with chlorophyll and vitamins, supplying plenty of potential health benefits while valuing sustainability.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

Chobani LLC, New Berlin, N.Y., launched its first-ever shelf-stable low-fat dairy milk: Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns, the company says.

Following the launch of Complete, Califia Farms announced the launch of Complete Kids, a nutritious plant-based milk for kids.

In partnership with 20th Century Studios, International Delight is teaming up with film favorite “Home Alone” to give consumers a nostalgic taste this holiday season.

Health-Ade announced two new kombucha flavors joining its lineup of gut-healthy offerings: Orange Creamsicle and Pomegranate Blueberry.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds.

MALK Organics announced the launch of its new Almond Pumpkin Spice, available throughout the fall season while supplies last.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

Mooala, a leading organic plant-based milk brand, announced the launch of its Organic Barista Blend Oatmilk. 

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.

Global technology and engineering company Emerson recently launched a compact valve position indicator.

In beverage warehouses, the rise of automation has prompted conveyor manufacturers to continue to make advancements to ensure that the speed and pace are in sync and processes are running efficiently.

Manufacturer of both pre-engineered standard and custom-designed conveyor solutions Multi-Conveyor recently built a new series of conveyor technologies.

High-brightness LED lights designer and manufacturer Smart Vision Lights recently revealed the RHI200-DO Lightgistics series light.

The demands of today’s global markets are rigorous.

Pioneer in conveyor technology Dorner recently revealed DualMove, a new pallet system conveyor. 

Global technology and software company Emerson unveiled the new PACSystems IPC 2010 Compact Industrial PC (IPC).

Whether its addressing labor shortages, increasing productivity or accommodating a growing SKU portfolio the incorporation of palletizing and depalletizing systems has become vital for beverage warehouses.

The challenges of today’s labor market have made automated guided vehicles (AGVs) a growing solution for beverage warehouses.

From SKU proliferation to employee safety and retention, experts highlight how lift truck solutions are working to transform beverage warehousing.

When it comes to beverage operations, the incorporation of automation is laying the ground work to make a case for implementation of robotics.

As the Federal Reserve enacted its first interest rate cuts since the pandemic, an industry expert highlights how leasing enables operations to optimize costs and boost operational efficiency.

India’s NV Group and SMOKE LAB Vodka announced the debut of SMOKE LAB Classic Vodka in two new formats: 1 and 1.75 liter. The new 1-liter size has been developed specifically for on-premise establishments, while the 1.75-liter size will help increase the brand’s shelf presence in retail establishments.

The Finnish Long Drink released its new Midnight Sun Variety Pack. Inspired by the natural phenomenon occurring in northern Finland during the summer, where the sun never sets below the horizon for up to four months and remains visible at midnight, this pack showcases flavors that reflect the hues of the Finnish Midnight Sun. 

Teeling Whiskey and Notre Dame Athletics have collaborated on a special, limited-edition bottle featuring Teeling’s Small Batch whiskey.

The Mozart Distillerie announced the introduction of Mozart Chocolate Cream Liqueur, Mozart Dark Chocolate Liqueur and Mozart White Chocolate Liqueur for the first time in a 375-ml format. 

Liquid Remedy announced a brand enhancement in its United States market, which includes updating its name, logo and packaging from Remedy Drinks to Liquid Remedy. 

19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of highly sought after Halloween wines, featuring the classic Universal Monsters. 

With Halloween lurking, Bacardí has reimagined its limited-edition bottle. Bacardí’s newest limited-edition mummified Halloween bottle features a mysterious glow-in-the-dark design.

The NFL season is in full swing, and 1800 Tequila continues its support for the NFL by launching a new commemorative limited edition LTO 1800 Blanco bottle for the Miami Dolphins.

Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featured in the series “Squid Game,” which returns to Netflix on Dec. 26

The Kraken Rum has partnered with Black Moon Cosmetics for a new lip combo. Available now, The Emperor Kraken Duo features a uniquely dark, liquid to matte metallic lipstick in a blackened olive gold shade, accompanied by a bottle of The Kraken Gold Spiced Rum.

Cooper & Thief, producers of a portfolio of spirits barrel-aged wines, unveiled its new bourbon barrel-aged wine: Cabernet Sauvignon. 

The signing of California AB-2316 and AB-418 have placed greater interest on natural color solutions as beverage manufacturers consider impact of state’s legislation.

This football season, Fireball Whisky, Louisville, Ky., is literally transforming tears into cheers by collecting human tears at big rivalry games to create a game-changing, limited-edition whisky: Crierball.

Whole Moon announced the launch of its new product line that delivers creamy taste and whole protein through its proprietary whole ingredient process, it says.