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Starbucks names Brian Niccol as Chairman, CEO

Seattle-based Starbucks announced that Brian Niccol has been appointed chairman and chief executive officer (CEO). Niccol will start in his new role Sept. 9.




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Coffee mate KIT KAT Flavored Creamer

In addition to the KIT KAT Flavored Creamer, Nestlé’s Coffee mate unveiled a slew of new Coffee mate products — from liquid creamer flavors to ready-to-drink (RTD) iced coffee.  




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Diverse consumer demands keep coffee market fresh

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.




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Dunkin’ Spiked Pumpkin Spice Iced Latte

Dunkin’ Spiked announced the expansion of its ready-to-drink (RTD) line of Spiked Iced Coffees with its first-ever limited seasonal offering: the Pumpkin Spice Iced Latte.




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Copper Moon Coffee Brew-Over-Ice Coffee Pods

Copper Moon Coffee announced the launch of its new Brew-Over-Ice Coffee Pods. 




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Ghostface Killah introduces Killah Koffee to Keurig K-Cup pod system

Ghostface Killah's Killah Koffee coffee line announced a new partnership with Keurig to launch two of the brand’s most popular varieties ― Supreme Dark Roast and Shaolin Cannoli ― to the K-Cup pod format.




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Julius Meinl’s latest coffee celebrates International Coffee Day

Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024. 




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Coffee mate unveils Bagel & Cream Cheese Creamer giveaway

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 




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Brisk Iced Tea turns Doja Cat into Claymation icon

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.




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Death Wish Pumpkin Chai Coffee

Death Wish Coffee Co. announced the return of its most demanded seasonal blend: Pumpkin Chai. 




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Out-of-home coffee consumption reaches pre-pandemic levels

Findings showed that home remains the most popular place for coffee consumption.




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Califia Farms’ seasonal portfolio

Califia Farms, a leading, premium, plant-based beverage brand, announced its seasonal portfolio for fall and winter. 




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Dunkin’ unveils Potion Macchiato, Halloween costumes inspired by DunKings Tracksuits

Boston-based Dunkin’, part of the Inspire Brands family of restaurants, is dialing up the excitement this spooky season with an all-new lineup of Halloween-inspired tricks and treats to take guests from morning to midnight. 




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Cambio Roasters unveils aluminum coffee pods for Keurig Brewers

Cambio Roasters launched aluminum coffee pods for its 100% organic coffeeCambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide as well as through their official website and Amazon.




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International Delight unveils Creamer Costumes for Halloween

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  




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Fire Department Coffee supports firefighters battling breast cancer

The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept. Coffee Club and Fire Dept. Shirt Club.




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Free Rein Coffee, Stetson partner for limited-edition kit

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.




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Cometeer unveils limited-edition 2024 advent calendar

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.




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Chameleon’s Girl Scout S’mores Cookie Inspired Cold-Brew Latte

Chameleon Organic Coffee announced the expansion of its Girl Scout Cookie Inspired Cold-Brew Latte lineup with the launch of Girl Scout S’mores.




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L.A. Libations gives new meaning to brand building

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.




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C4 leans into world of sports to fuel consumers

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.




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VUUM plant-protein energy drink

Health and wellness brand VUUM announced the official launch of its carbonated plant-protein drinks.




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Uncle Matt’s Ultimate Athlete Shot

Uncle Matt’s Organic announced the launch of its Ultimate Athlete Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress.




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Red Bull marks Oracle Red Bull Racing anniversary with special can

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.




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Guayakí’s Berry Lemonade

Guayakí Yerba Mate introduced its latest flavor innovation: Berry Lemonade, joining the brand’s High Energy Cans on shelves nationwide.




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Red Bull Summer Edition Curuba Elderflower

Red Bull is celebrating the season with the introduction of its newest flavor: Red Bull Summer Edition Curuba Elderflower. 




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Main Character 5-hour ENERGY shot

To kick off summer, 5-hour ENERGY shots unveiled Main Character Energy, a Watermelon Chili Lime flavor, co-created with Jamie Varon, influencer and author of “Main Character Energy.”




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2024 State of the Beverage Industry: Category loyalists, newcomers keep energy drink market thriving

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.




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CELSIUS Sparkling Watermelon Lemonade, Sparkling Kiwi Strawberry

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.




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Red Bull Sugarfree Watermelon and Strawberry Apricot

Red Bull is expanding its offerings in their zero-sugar lineup, launching two new Red Bull Sugarfree Editions.




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Yerbaé Peachy Mimosa Twist and Raspberry Sorbet

Yerbaé Brands Corp., a plant-based energy beverage company, announced the launch of two additions to its zero-calorie, zero-sugar energy lineup: Peachy Mimosa Twist and Raspberry Sorbet.




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Bloom Nutrition’s Bloom Sparkling Energy Drinks

Bloom Nutrition unveiled Bloom Sparkling Energy, the brand’s first ready-to-drink (RTD) canned beverage. 




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CELSIUS encourages consumers to 'LIVE FIT'

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 




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CELSIUS aims to deliver value to convenience store partners

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.




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French Montana, Monster Energy join forces for new flavor

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.




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BODYARMOR ZERO SUGAR

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.




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ROAR Cherry Limeade Plus Powder and Blackberry Lemonade

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 




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DripDrop Zero Sugar Peach, Watermelon

DripDrop announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon, and a four-flavor Zero Sugar Variety Pack.




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Premier Protein Cookie Dough Shake

Premier Protein debuted a new, permanent addition to its ready-to-drink (RTD) shake portfolio: Cookie Dough.




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C4 unveils reformulation and We Hit Harder brand campaign

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 




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Sports, protein drinks markets evolve beyond athletes

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.




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POWERADE Island Burst and Strawberry Smash Zero

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.




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7-Eleven to release limited-edition Gatorade variety

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.




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2024 State of the Beverage Industry: Sports drinks embrace everyday wellness

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.




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Muscle Milk S’mores Protein Shakes

Muscle Milk, a part of the Gatorade portfolio, announced the launch of its Muscle Milk S’mores flavor just in time for the fall season.




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Gatorade debuts electrolyte drink mix

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.




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Premier Protein Pumpkin Spice Protein Shakes

Premier Protein, a brand of BellRing Brands Inc., announced the return of its fan-favorite flavor: Pumpkin Spice. 




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Celsius Holdings acquires Big Beverages Contract Manufacturing

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.




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Primera Technology releases AP380 Label Applicator

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.




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ROSS V Cone Blenders offer gentle and effective mixing

Ross unveiled its ROSS V Cone Blenders that utilize diffusion as the main mixing mechanism, providing a high level of precision and consistency, it says.