e Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd By prospero.murdoch.edu.au Published On :: Hooley, Graham J., author Full Article
e Marketing research : a concise introduction / Bonita Kolb By prospero.murdoch.edu.au Published On :: Kolb, Bonita M., author Full Article
e An introduction to service design : designing the invisible / by Lara Penin By prospero.murdoch.edu.au Published On :: Penin, Lara, author Full Article
e Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G., author Full Article
e Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton By prospero.murdoch.edu.au Published On :: Atherton, Julie (Business strategist), author Full Article
e Social media marketing / Tracy L. Tuten & Michael R. Solomon By prospero.murdoch.edu.au Published On :: Tuten, Tracy L., 1967- author Full Article
e Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott By prospero.murdoch.edu.au Published On :: Elliott, Greg, author Full Article
e Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
e Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
e Educational Uses for RSS Feeds By www.rss-specifications.com Published On :: Thu, 2 Jan 2014 09:00:23 -0500 RSS feeds provide a convenient method for teachers and administrators to send important information to parents and students. complete article Full Article
e Everything You Need to Know About YouTube RSS Feeds By www.rss-specifications.com Published On :: Mon, 6 Jan 2014 09:00:00 -0500 YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. Whatever your reasoning, you’re going to need to know a little bit about YouTube RSS feeds in order to get started. complete article Full Article
e 6 Months After Google Reader Shut Down By www.rss-specifications.com Published On :: Wed, 8 Jan 2014 09:00:00 -0500 6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word. Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before. complete article Full Article
e How to Track RSS Feeds By www.rss-specifications.com Published On :: Thu, 9 Jan 2014 09:00:00 -0500 For starters, it is important to understand that you do not need a service for RSS. Your RSS feed already exists without a third party service. The only thing a third party service would do for you is try to help keep track of subscribers. But even without that service, people can still subscribe to your feed. complete article Full Article
e 5 Free RSS Readers By www.rss-specifications.com Published On :: Mon, 27 Jan 2014 09:00:00 -0500 In this list, we will be talking about 5 free RSS Reader apps for Windows 8. RSS feeds have quickly become the growing trend, by keeping you updated about the latest posts on various websites. Fetch the RSS feeds of a news website in an RSS Reader app. complete article Full Article
e 10 RSS Readers for Macs By www.rss-specifications.com Published On :: Wed, 29 Jan 2014 09:00:00 -0500 Most people use the internet for obtaining information and keeping up-to-date with things. Internet information is delivered in different forms such as forum discussion, blogs and news. A great way of getting the latest information from your favorite websites or channels is through the use of RSS feed readers. With it, you can get automatic updates from channels and websites that are important to you. Below are a few of the best the best RSS feed readers for Mac. complete article Full Article
e How the Feed Changed the World By www.rss-specifications.com Published On :: Fri, 31 Jan 2014 09:00:00 -0500 The feed now dominates online content consumption, from the news we read on our mobile devices to the social networks we check constantly throughout the day, as well as the ads that integrate onto those platforms. complete article Full Article
e Facebook Paper Launch By www.rss-specifications.com Published On :: Sun, 2 Feb 2014 13:53:52 -0500 Facebook on Thursday officially unveiled Paper, a new app created by Facebook Creative Labs, though it did so without any sort of big press event around the new application, which includes tons of content, including your news feed, news articles, photos and more. In other words, it s much more robust than a simple RSS feed replacement to compete with FlipBoard, as earlier rumors suggested it might be. complete article Full Article
e Zapier Integrates RSS an Tumbler By www.rss-specifications.com Published On :: Mon, 3 Feb 2014 09:00:00 -0500 How Can I Connect RSS with Tumblr? complete article Full Article
e Partial or Full RSS Feeds? By www.rss-specifications.com Published On :: Tue, 4 Feb 2014 09:00:00 -0500 It seems the opinions are mixed on partial versus full RSS feeds. Full feeds give the recipients complete access to what a blogger has published, with the convenience of never having to visit the actual blog. This can be a problem for the blogger, especially if they were hoping to gain more page views from their RSS feed. complete article Full Article
e Twitter Buys Patents From IBM By www.rss-specifications.com Published On :: Wed, 5 Feb 2014 09:00:00 -0500 IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits. complete article Full Article
e SquareSpace Adds Stats for RSS Feeds By www.rss-specifications.com Published On :: Thu, 6 Feb 2014 09:00:00 -0500 We provide further context about your audience with a breakdown of where your subscribers are coming from. People who manually add your feed to an RSS reader will be classified as Individuals, people who use popular feed clients such as Feedly or Google Feedfetcher will be labeled as such. complete article Full Article
e Crowd Sourcing and Social Media By www.rss-specifications.com Published On :: Fri, 7 Feb 2014 09:00:00 -0500 It seems that our society is growing ever more dependent on social media; more and more people are joining social networking giants such as Twitter, Instagram, and Facebook, and more such websites and applications are springing up to meet the rising demand for them. As society and culture continue this turn towards technology, so do the operations of society, especially through crowdsourcing. A powerful tool, crowdsourcing does much good, but has also caused a number of problems. In such a situation, one must ask: do the benefits of crowdsourcing really outweigh the risks Crowd Sourcing and Social Media Full Article
e Unread RSS Reader By www.rss-specifications.com Published On :: Tue, 11 Feb 2014 09:00:35 -0500 Unread is a RSS reader that understands that, keeps things simple, and provides you with a ton of gestures so you can get around the app quickly. complete article Full Article
e Submit Your RSS Feeds By www.rss-specifications.com Published On :: Thu, 13 Feb 2014 09:00:00 -0500 Huge list of sites to Submit your RSS Feeds Full Article
e Zapier By www.rss-specifications.com Published On :: Mon, 17 Feb 2014 13:00:52 -0500 Zapier sets you free by making it easy to connect apps like Email and RSS so your data can be where you want it, when you want it. Full Article
e Increase Your Web Traffic with RSS By www.rss-specifications.com Published On :: Wed, 19 Feb 2014 09:00:00 -0500 There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds. complete article Full Article
e Facebook Testing Highlights By www.rss-specifications.com Published On :: Mon, 24 Feb 2014 09:00:00 -0500 According to TechCrunch, three tabs reside within the People section, including Highlights, which displays your friends birthdays and important life events. complete article Full Article
e Social Media Making You Stupid By www.rss-specifications.com Published On :: Tue, 25 Feb 2014 09:00:00 -0500 Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb? That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider? complete article Full Article
e Social Media You are Doing it Wrong By www.rss-specifications.com Published On :: Thu, 27 Feb 2014 09:00:00 -0500 The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix. complete article Full Article
e RSS to Create a Photo Tweet By www.rss-specifications.com Published On :: Fri, 14 Mar 2014 11:24:10 -0400 IFTT Recipe for an RSS Feed to create a tweet with photo. complete article Full Article
e Clean Up RSS Feeds By www.rss-specifications.com Published On :: Tue, 18 Mar 2014 11:34:26 -0400 Nothing motivates me to clean up like having to move. When I move house, which I do more often than I like, I see it as a time to purge junk and scrub the new place from corner to corner before moving in any of my stuff. And that is how I feel about RSS feed readers right now. complete article Full Article
e 8 Creative Ways To Use RSS Feeds By www.rss-specifications.com Published On :: Wed, 19 Mar 2014 09:00:00 -0400 If you have a blog created with WordPress, TypePad, or Blogger, you can use Blog2Print to create a book directly from your blogs RSS feed. The book can include photos, comments, and be printed in black and white or color. complete article Full Article
e Facing RSS Feed Clutter By www.rss-specifications.com Published On :: Thu, 20 Mar 2014 09:00:00 -0400 Many RSS users complain of information overload with too many RSS feeds cluttering their inbox. Fortunately, a number of RSS organization tools can tame even the wildest of feed collections. complete article Full Article
e Full Text RSS Feeds By www.rss-specifications.com Published On :: Mon, 31 Mar 2014 09:00:00 -0400 In the business world, you cannot fight and ignore the data away, as the interaction of data and how you analyze it is the primary driver for your business in gaining competitive business strategies. Most successful companies have built their businesses around the use of data, and even if you have the techniques and the manpower skill set that will analyze your data trends, it does you no good as it eats up your production time. complete article Full Article
e Tips for Setting Up a Web Store By www.rss-specifications.com Published On :: Wed, 2 Apr 2014 09:00:40 -0400 Setting up a retail outlet on the web is not an easy process. There is plenty you need to be aware of when it comes to launching an online store, from the initial site design, to the often-overlooked extras that will have customers knocking down your virtual door. complete article Full Article
e 20 Experts on Finding Engaging Content By www.rss-specifications.com Published On :: Fri, 4 Apr 2014 09:00:00 -0400 In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love? complete article Full Article
e How to Use RSS Feeds to Download Torrents By www.rss-specifications.com Published On :: Mon, 7 Apr 2014 09:00:00 -0400 There is a lot of content available on BitTorrent these days. Normally you would go to a torrent site, look for the torrent you want to download, download the torrent file and then add it to your torrent client for download. complete article Full Article
e Optimize Your Social Presence With These App-on-App Strategies By www.rss-specifications.com Published On :: Tue, 8 Apr 2014 09:00:00 -0400 But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill. complete article Full Article
e 7 Best Feeds For RSS Weather Updates By www.rss-specifications.com Published On :: Wed, 9 Apr 2014 09:00:00 -0400 These days, there are a lot of really useful ways that you can use RSS feeds. They are the fastest and most efficient way to receive alerts and updates from anywhere. You can serve those updates up on the sidebar of your website or blog, in your RSS reader or on your mobile phone. complete article Full Article
e 5 Reasons Your Social Media is Not Working By www.rss-specifications.com Published On :: Fri, 11 Apr 2014 09:28:30 -0400 Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content. complete article Full Article
e Use RSS Feeds to Boost Your Web Traffic By www.rss-specifications.com Published On :: Mon, 14 Apr 2014 09:00:17 -0400 We all know that the content writers are bringing their juice into social media nowadays, as people see Facebook, Twitter and other social media platforms as ridiculously fresh, upbeat, and contemporary. Both are competing to be the best in content delivery, making these social networking sites an area for socialization and easier product exchange, a social slash business hub perfect for the growing online market. Amongst the hustle brought about by too many content delivered in these sites, it is likely that the simple RSS is already forgotten, disabled and dead. But this is a wrong notion. As the RSS feeds are still coming on stronger than ever, and is still treated as one of the supreme in hot‐wiring the many thoughts of the general population brought together. complete article Full Article
e Backup RSS Feed to Google Spreadsheet By www.rss-specifications.com Published On :: Tue, 15 Apr 2014 09:00:00 -0400 Backup your RSS feed to a Google spreadsheet using an IFTTT recipe Full Article
e 5 ways News Brands can take advantage of Linkedin By www.rss-specifications.com Published On :: Wed, 16 Apr 2014 09:00:11 -0400 LinkedIn may have started out as a simple way to build professional connections and share contact details, but more users are looking to share articles that interest them, the Digital Media Europe conference heard today. Isabelle Roughol, France editor for LinkedIn, told delegates that, compared to five years ago, there are five times as many people coming to the site for content than for jobs searches. complete article Full Article
e Podcast RSS Feed Survey Results By www.rss-specifications.com Published On :: Thu, 17 Apr 2014 09:00:00 -0400 Checkout the Podcast RSS Feed Survey Results complete article Full Article
e Add RSS To Increase Touch Points By www.rss-specifications.com Published On :: Fri, 18 Apr 2014 09:00:00 -0400 Would you like to reach your site visitors again and again after they visit your blog? One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email. complete article Full Article
e Increase Sales on Ebay with RSS Feeds By www.rss-specifications.com Published On :: Mon, 21 Apr 2014 09:00:00 -0400 As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds. complete article Full Article
e Social Media Audit By www.rss-specifications.com Published On :: Mon, 28 Apr 2014 09:00:00 -0400 One way to jump-start a content strategy that not only engages but motivates your audience is to conduct a social media audit. An audit also can be useful as you analyze your competitors social media efforts and get a handle on any unauthorized activity taking place on rogue accounts bearing your name and or likeness. complete article Full Article
e Teens, Social Media and the School System: Misunderstood or Toxic Relationship? By www.rss-specifications.com Published On :: Tue, 29 Apr 2014 09:00:13 -0400 The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school. The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial. complete article Full Article
e Social Media and the Law By www.rss-specifications.com Published On :: Wed, 30 Apr 2014 09:00:00 -0400 Now that folks are posting and tweeting and retweeting - complaints and grievances around the clock, is every negative experience a possible class action? If someone has a bad experience with a bank or someone gets food poisoning at a restaurant or someone has a problem with a prescribed medicine, he can immediately find others with similar outrages. Are social media making it easier for plaintiffs to band together? complete article Full Article
e How to: Convert FaceBook posts into an RSS feed By www.rss-specifications.com Published On :: Mon, 5 May 2014 09:00:00 -0400 Take any Facebook Fan Page and pull their content into an RSS reader. complete article Full Article