Tomato and capsicum crops grown in the mid-hills of the state are increasingly being lost to collar rot and leaf blight diseases.

Ashok Bajare, a potato cultivator from Ambegaon taluka in Pune district has reason to worry. He has a Rs eight lakh investment riding on his potato crop at his 20 acre plot in Bhavadi village....

Online Resource

Online Resource

Hayden Library - QH515.S46 2018

Across several presentations at Google Conversions in Dublin, several speakers shared insights and best practices for conversion rate optimization. Here's a few highlights:

Confirmation Bias - Michael Aagaard

• In the 18th century, tobacco smoke was considered very good for your heart and lungs. In particular tobacco enemas were quite popular so much that they were placed along the banks of the river Thames to help drowning victims. This is an example of confirmation bias at work.
• Confirmation biases is our tendency to accept evidence we agree with at face value and dismiss information we don't agree with unless the evidence is overwhelming. Confirmation biases limits our ability to seek out and uncover the truth.
• Torturing data: if you torture any data long enough it will confess to anything. High levels of correlation between things don't imply causation. We have to be careful to not see what we want in data.
• Stopping A/B tests when they show the impact we want is an example of confirmation bias. Instead, let them run for an appropriate amount of time. Over time, tests are likely to show much less effects.
• How to overcome confirmation bias: accept the fact that you could be wrong, seek out a different perspective. Find people who talk to customers/users. They have a bias toward end users.
• Don't test your ideas, do detective work to find out what customers need and how they talk about it. Then your A/B test is simply the final test at the end to see if you did your detective work well.

CRO - Lina Hansson

• Celebrate the discovery of weak spots. Don't take it as failure but instead be happy when you find something that can be improved.
• The biggest missed opportunity in conversion rate optimization is usability testing. Move away from opinions and instead use user testing to identify issues.
• A common pain point across retail sites is find-ability: both search and browse. When we move to mobile, many sites remove their top categories list in order to fit on smaller screens. This creates discoverability issues. One of the first things retail sites should test is adding categories visibly on their home page.
• Value propositions for companies are usually cut for mobile. Instead of removing them, redesign them to make them work on mobile.
• People can be classified into four behavior types. Methodical people read completely and analyze before making decisions. Humanistic people react strongly to the opinions of others. Competitive people move quickly and expect things to work. Spontaneous people are emotional and fast-paced. You can design experiences that are appropriate for each of these behavior types.
• The companies that solve checkout on mobile are the ones that will win.

Meaningful Data - Simo Ahava

• It's quite simple to get a service like Google Analytics set up but how do we use these tools to really understand what we're doing. How can data become meaningful?
• Tactics (tool expertise) without a strategy (business expertise) are just party tricks and a strategy without tactics is just talk. What brings the two together is agility.
• Tools must be customized for your organization's needs. We are not trying to optimize metrics but our businesses. Default metrics and reports need to be adjusted to work with your specific needs.

Landing Pages - Anna Potanin

• Designers want to do their best and create unique interfaces but making things for the Web often requires understanding and using conventions. Only apply a unique visual design after you have followed best practices.
• 3 things all retail sites should have on their landing and home pages: call to action, value propositions, and visuals.
• The more prominent you make your search bar, the more searches you get. Why do you want to do this? Conversion rates are usually much higher for people who search

Engineer and inventor Greg Leyh tells us about his new Kickstarter project -- constructing two 10-story Tesla coils designed to create a lightning bolt 260 feet long.

Wired visits Industrial Light & Magic to see how they made the special effects magic behind 'The Avengers.'

Defend yourself against mutants as one post apocalyptic Moscow’s last remaining survivors in Metro: Last Light’s crafted single player experience.

Whether you're camping, road-tripping, or simply living in your van, there's no replacement for the convenience of dashboard-powered gadgetry. So sit down with Wired's David Kravets, and enjoy a properly blended margarita.

At the National Museum of Play, Chris Kohler visits an exhibit all about classic video game maker Atari, and he gets hands-on inside the museum’s lab of rare games.

The Philips Hue Connected Light Bulbs lets you set the mood—or not—with a digital app to control the color and brightness of the bulbs with just a few swipes.

Elevate bike gear with functional front and taillights in a sleek, smart design that snaps together easily with magnets.

The big day is finally here and the finalists only have 2 minutes to convince judges that they should be one of 20 to receive a $100,000 Thiel Fellowship. As the students take the stage, see who stands out—and who comes up short—in the final lightning pitches.

A fully functional portable computer that weighs in at only 29 lbs.? Now we’re talking. With features like word processing and a calculator, the 1984 LCD-286 PC computer was like carrying a filing cabinet with you on the go.

It's been an eight-week-long marathon to get the Bodock Giant Creature ready for #SDCC2014, and now that the convention is over, it's time to take a look back at the best moments from the event, including the marriage ceremony he officiated.

In order to cast a light on a global issue like climate change, the team behind the new film Racing Extinction turned a standard Tesla Model S into a “mobile projection vehicle.” See what mods they made, and follow along at www.facebook.com/racingextinction

As Star Wars fans have grown up, so have their lightsabers. Forget cheap plastic toys, these sabers are bespoke laser blades that light up, buzz, and are made for Jedi dueling.

You probably don’t give your lamp much thought when you switch it on. But the San Francisco design firm Box Clever recently spent two years thinking about a lamp perfect for designers.

Washington State's Department of Transportation flew a drone through Seattle's SR-99 tunnel created by the Big Bertha boring machine.

In the first episode of the new series Flight Mode, WIRED takes you into a wildly complex mission control where Delta monitors thousands of flights 24/7.

Before takeoff, jet engines must prove they're safe, reliable, and capable. In episode two of WIRED's Flight Mode we step into the massive bunkers where engineers test and maintain these mighty beasts, all to keep you up in the air.

Lost luggage is down by 65% thanks to some new tech. Follow the roller coaster ride that your bags make into the bowels of the airport.

Pilots spend hours in multi-million dollar simulators, preparing for the worst cast scenario. In this episode Flight Mode, WIRED's Jack Stewart gets a taste of what pilots go through.

Facebook’s huge internet-beaming drone finally takes it's first flight and it's all part of the tech giant's plans to provide internet access in remote parts of the world.

To avoid severe weather pilots used to carry 40 pound briefcases with piles of paperwork and information for their flight. Not anymore.

It's bound to happen to you— your flight is cancelled, delayed or the airline bumps you. That's why it's important to know your rights when your travel plans go astray.

A team of scientists at Harvard created an artificial stingray out of rat parts, which can be remote-controlled around a tank using light beams as part of the team's ongoing research on how to make artificial organs.

The first images from a new instrument onboard NOAA’s GOES-16 satellite are giving NOAA National Weather Service forecasters richer information about lightning that will help them alert the public to dangerous weather.

Suit up with a NASA high altitude ER-2 pilot as he prepares for a scientific research mission flying as high as 70,000 feet in the agency's modified U-2 spy plane.

To get the best space observations possible, NASA scientists fly around the world in a highly modified 747 carrying a giant telescope.

Walk into NASA Armstrong's Sub-scale Research Lab and see the future of flight in miniature. The lab's model airplanes are used to test cutting edge aeronautical ideas like crash-avoidance and more efficient rocket launches.

It takes a lot of training to become an elite NASA research pilot. WIRED's Jack Stewart gets a crash course in flying and rolling F-18 jets for science, of course.

Your phone might automatically dim its blue light at night. But does this really help you fall asleep?

NASA takes retired Global Hawk military drones and sets them up to fly dangerous missions monitoring some of the most extreme storms for better weather data.

For seven decades experimental X-planes have been developed and flown in the Mojave desert. NASA is now building the future of flight like an all electric plane and a quieter supersonic jet.

The F-35 is the most expensive weapons system, ever. After years of delays, the fighter jet just made its first public flight at the Paris Air Show.

In the not so distant future we might all take supersonic flights from New York to Los Angeles. It all started seventy years ago high above the Mojave desert.

Dot Physics' Rhett Allain explains the science behind how drones fly.

The personal air transport vehicle has achieved the milestone of "first flight", as the race to develop flying cars continues.

Highlights from Facebook CEO Mark Zuckerberg's appearance before the Senate Committee on the Judiciary and Senate Committee on Commerce, Science, and Transportation hearing, “Facebook, Social Media Privacy, and the Use and Abuse of Data."

Highlights from Facebook CEO Mark Zuckerberg's appearance before the House Energy and Commerce Committee.

Welcome to the Aerodrome, where engineers are simulating wind conditions to teach drones to fly safely.

Produced by WIRED Brand Lab for Perry Ellis. Jason Krugman is a light sculptor based in Brooklyn, NY. His lighting designs often use their physical structure to conduct electricity to the light sources, which eliminates the need for insulated wiring and connectors allowing thousands of lights to sit softly amongst minimal wire forms. Currently, he works out of the New Lab space which is a community of entrepreneurs working in advanced technology.

Gardiner, C. W. (Crispin W.), 1942- author

Watson, Bruce, 1953- author